Adobe DMS Breakout Session: 7 Things That Keep Marketers Up at Night
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As the role of marketing becomes a critical determinate of a business’s success or failure, delivering results via digital marketing, social media, content, campaigns, and website experiences is a prime requirement. With the focus on the marketing results and not the IT infrastructure of marketing, digital marketers face challenges with speed to market, brand insurance, maximizing the digital spend to increase leads and conversion, and predicting the performance of their digital properties. The Rackspace CMO and an Adobe Marketing executive discuss the issues keeping digital marketers up at night and what to do about them. This session addresses: Cutting through the hype of the digital marketing mix— social media, content, campaigns, SEO, and big data Vanity versus reality metrics for marketers How and why the cloud matters to today’s marketing professional This session is for digital marketers and marketing executives.
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Adobe DMS Breakout Session: 7 Things That Keep Marketers Up at Night
- 1. 7 Things Keeping Digital Marketers Up at Night Bryan Urioste | Senior Director, Marketing, Rackspace Hosting © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 1
- 2. In the News… “ Marketing is now the central engine of growth for many companies, Laura McLellan, Vice President, Gartner. ” CMOs As Bridge Builders Forbes, June 13, 2012 ” Prediction: Gartner “ Chief marketing officers will outspend CIOs on technology by 2017 The CMO Is Dead Forbes, October 3, 2012
- 3. The Right Mix Can Be Explosive
- 4. Data, Data Everywhere …not a Drop to Drink
- 5. Power of Social? …Does It Generate the $$
- 6. Finding the Right Mix Source: bettiblue.com
- 7. Agile Marketing ….Experiment, then Automate
- 8. Avoiding the “Oh $hit” Moment …You Need a Partner National TV Exposure Cutting Edge campaign “Pancake Moment”
- 9. Into the Dark Abyss …Cost of Downtime Adds Up The average cost of data center downtime across industries was approximately $5,600 per minute. The average reported incident length was 90 minutes, resulting in an average cost per incident of approximately $505,500. For a total data center outage, which had an average recovery time of 134 minutes, average costs were approximately $680,000. For a partial data center outage, which averaged 59 minutes in length, average costs were approximately $258,000. Source: Channel Insider, May 16, 2011
- 10. Partnering for Success: CMO + CIO
- 11. Rackspace Strategy We focus on your infrastructure so, you can focus on your customers.
- 12. ABOUT RACKSPACE® “We consider our leadership position in Important Facts & Figures Gartner’s Magic Quadrant for Managed Hosting providers as further confirmation that 4,800+ Fanatical Support RACKERS provides great IT outcomes for our customers.” 205,000+ Lanham Napier, CEO, CUSTOMERS Rackspace 90,000+ SERVERS 120 + 9 GLOBAL COUNTRIES DATA CENTERS SERVING OVER 60% OF THE FORTUNE 500
- 13. Stop by Our Booth to Learn More: Critical Application Support for Adobe Experience Manager Fanatical Support for Digital Marketer’s Success 13
- 14. 14
Editor's Notes
- Point: Expectations of Digital Marketers are all over the map. Great opportunity to highlight the tangible, quantifiable impact that Marketers can make on the business. Q: What keeps you up at night most?CMO’s As Bridge Buildershttp://www.forbes.com/sites/johnellett/2012/06/13/cmos-as-bridge-builders/ Why CIOs need to get to know their CMOshttp://www.cio.com.au/article/434213/why_cios_need_get_know_their_cmos/
- Point: Marketing is part Science/Art + a gut feeling. Don’t need to be 100% exact like a quarterly financial report. Q: What does your relationship look like with Rackspace’s CIO.
- Point: Marketers need access to a lot of data from various sources (internal & external) to look for patterns. Accessibility to time-sensitive data-points is challenging as marketers react to current market conditions.CMOs are going to have to need some serious analytics and [need to] partner with the CIO to get access to that data.CIOs need to find a way to collect data from both external and internal channels to provide the business with the data sets that it needs.
- Point: Evolution of new social media channels – What is the value of a customer “Like”ing something, are these translating into $$?Q: How do you use social media?
- Point: Ubiquitous internet access, rise of mobile, easier access. How do we insure a consistent user experience across multiple platforms. What is the right mix for success… it depends. Q: Where are you investing in technology as a marketer?
- Q: Does Rackspace have any specific examples of your CMO & CIO partner on projects?
- Q: Is the cloud as big as it’s being made out to be? Why should the marketing professional care about it? Q: What is Fanatical Support? Clever marketing slogan or something real? How much does it matter, your competitors seem to be focusing on automation?Q: How does Rackspace make the AEM experience better?