A guide to selecting initial workloads for migration.

1. Starting the Journey to Managed
Infrastructure Services
How to Select Initial Workloads for Migration

2. A New Age of Innovation
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Cloud Computing
SaaS, PaaS, IaaS
models
DevOps
Software
development and
continuous delivery
methodologies
Big Data
Analytic platforms
for large and
unstructured data
sets
Mobility
Smart phones,
tablets, and other
devices
Social Media
Social networking
and collaboration
platforms
Next-generation, complementary models are driving innovation:

3. Yet…
Current IT Budget
Spending:
>70% maintenance, operations, and
capacity expansion.
Jason Hiner, “IT’s new holy grail: Break out of the 70% maintenance loop,” Tech Sanity Check blog, TechRepublic.com, 11 May 2010
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4. Which is why…
New Technologies
Provide Opportunity
• Build new business models
• Create strategic advantage
• Drive market disruption
Jason Hiner, “IT’s new holy grail: Break out of the 70% maintenance loop,” Tech Sanity Check blog, TechRepublic.com, 11 May 2010
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5. CIOs report that a quarter of IT spending will
happen outside the IT budget in 2014.
-Gartner
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6. IT Has Reached the Pivot Point
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Now is the time for CIOs and their IT organizations to
“get back in the game” and drive innovation
Maintenance
Operations
Capacity Expansion
Offload activities to
focused vendors with
economies of scale,
experience, and
expertise.
Future
Leadership
Innovation
Current Growth

7. Respondents believe that the CIO is the most
important figure in driving or supporting
transformation efforts
(highest among any C-suite executives including the CEO)
- Forrester Research
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8. www.rackspace.com 8
Reasons IT Infrastructure Consolidation and Optimization
is a Top Priority in 2014
Capability Rationale
External competition
New cloud and managed infrastructure service providers can achieve scale and
expertise beyond what is achievable for even the largest enterprise
Flexibility
The shift towards consumption-based pricing of infrastructure with IaaS models
enables organizations to shift IT spend from CapEx to OpEx
Complexity
While new private, public and hybrid cloud models create opportunities for corporate
IT, they also create new operational complexity
Talent
CIOs are finding that attracting and retaining next-generation IT
skills to support new digital paradigms is difficult, if not impossible
Distraction
Many organizations are finding that innovation does not require IT to manage
infrastructure

9. But CIOs Have Concerns
42% of CIOs
feel they do not have the right
skills and capabilities in place
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10. Concerns and Opportunity Are Driving the Move
to “Zero-Infrastructure” Initiatives
IT leadership now has to make strategic decisions:
AND/OR AND/OR AND/OR AND/OR ?
BARE METAL VIRTUALIZED PRIVATE PUBLIC HYBRID
INCREMENTAL ?
WORKLOADS -OR- ? EASY-TO-MIGRATE
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1
2 ALL AT ONCE -OR- (for maximum comfort and familiarity with the
service provider)
3 DIFFICULT-TO-MIGRATE
WORKLOADS
INFRASTRUCTURE
MOVING WORKLOADS
FOCUS

11. Identifying Attractive Initial Migration Candidates
Top 10 factors
providing low-risk
opportunities to
evaluate a managed
service model, as
well as the service
provider
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1. Application / workload architecture
and compatibility
Already virtualized or running on dedicated
servers, and be running on platforms and
technology stacks supported by the service
provider
2. Business criticality
Preferably not mission or business critical, and
with no significant disaster recovery, backup or
data replication requirements
3. Availability / performance
No significant high performance, availability,
latency, data transfer or IO requirements
4. External / internal dependencies
Minimal external application dependencies
5. Networking
A geographic delivery profile that can be
replicated with the service provider
6. Application integration
No significant integration requirements with on-premise
or external applications, data or required
shared services
7. Application monitoring / management
No major integration required with existing agent-based
systems management, service management,
performance monitoring or security tools
8. Compliance
Not subject to compliance mandates that include
physical security requirements
9. Security
Not subject to compliance mandates that include
physical security requirements
10. Capacity requirements
Less than four cores processing and / or 48 gigabytes
of memory required

12. Three Primary “First Mover” Candidate Categories
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Collaboration platforms,
as Microsoft SharePoint®
and Microsoft® Exchange,
customer relationship
management (CRM),
and project management
solutions
Development and test
(dev/test) and proof-of-
concept (POC)
environments
Websites and web
applications based on
three-tier architectures
1 2 3

13. Dev/Test as a “Low-Hanging” Fruit Example
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1. Application / workload architecture
and compatibility
Compatible workload architecture
2. Business criticality
Low business criticality
3. Availability / performance
No high availability / performance
requirements
4. External / internal dependencies
No external / internal dependencies
5. Networking
No / limited networking constraints
6. Application integration
No application integration requirements
7. Application monitoring / management
No application monitoring / management
requirements
8. Compliance
No compliance impacts (assuming use
of test data)
9. Security
Minimal security requirements
10. Capacity requirements
Acceptable capacity requirements

14. Is your IT organization wondering where to begin
with managed infrastructure services?
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15. Next Steps
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Rackspace has built its reputation on a foundation of
managing IT environments for businesses of all sizes.
Contact Rackspace or read more at
Starting the Journey to Managed Infrastructure Services – White Paper
Call Rackspace at 800-961-2888 to get started today.

16. We Serve FORTUNE®
60%OF100
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About Rackspace
Global Footprint
Customers in
120+ Countries
9 Worldwide
Data Centers
$1.7B Annualized Revenue
THE
Nearly 6,000 Rackers
200,000+ Customers
90,000+ Servers
26,000+ VM
≅70 PB Stored
Portfolio of
Hosted Solutions
Dedicated - Cloud - Hybrid
OVER

17. www.rackspace.com 17
About Rackspace
Founder
OpenStack®
Open source software for building private and public clouds
A Leader in the Magic
Quadrant for Cloud-Enabled
Managed Hosting, 2014
North America & Europe
Named a Top Performer for Hosted
Private Cloud by Forrester Research Inc.
in “The Forrester Wave™: Q1 2013

18. THANK YOU
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