2. Definition
What is Product?
Anything that is offered in a market for use or consumption by the
consumers as per the market requirement is called a Product.
According to Philip Kotler, “ A product is anything that can be
offered to a market for attention, acquisition, use or consumption
that might satisfy a want or need.”
3. Definition
Tourism product can be defined as the sum of physical &
psychological satisfaction it provides to tourists during
their travelling route to the destination.
What is TOURISM PRODUCT?
6. Characteristics of Tourism Products
Intangible Perishable
Composite
Product
Unstable
Demand
Fixed Supply
in Short run
Absence of
Ownership
Risk
Not
Homogenous
Marketable
7. Forms of Tourism Products
Tourism
Products
Natural Manmade
Culture
Political &
Educational
Institutes
Religious
Institutes
Tradition
Entertainment
Business
Symbiotic
Event
based
Site
based
Others
Health
Tourism
Eco Tourism
Rural Tourism
Ethnic
Tourism
Senior Citizen
Tourism
Spiritual
Tourism
Golf Tourism
8. Primary Inputs
(Resources)
•Land
• Labour
• Water
• Agriculture
Process
• Fuel
• Building
• Material
• Capital
Intermediate Inputs
(Facilities)
• Parks
• Resorts
• Transportation
Modes
• Museums
• Craft Shops
• Convention
Centers
• Hotels
• Restaurants
• Rental Cars
Intermediate Outputs
(Services)
• Park
Interpretation
• Guide Services
• Cultural
Performance
• Convention
Performance
• Accommodation
• Meals & Drinks
• Festivals & Events
Final Outputs
(Experiences)
• Recreation
• Social Contacts
• Education
• Relaxation
• Memories
• Business Contacts
Production System
Legislative Framework
