Tourism Products &
What is Product?
Anything that is offered in a market for use or consumption by the
consumers as per the market requirement is called a Product.
According to Philip Kotler, “ A product is anything that can be
offered to a market for attention, acquisition, use or consumption
that might satisfy a want or need.”
Tourism product can be defined as the sum of physical &
psychological satisfaction it provides to tourists during
their travelling route to the destination.
What is TOURISM PRODUCT?
Characteristics of Tourism Products
in Short run
Forms of Tourism Products
• Craft Shops
• Rental Cars
• Guide Services
• Meals & Drinks
• Festivals & Events
• Social Contacts
• Business Contacts