8. Food court universities
Facts & Figures
11 food courts in Bucharest
Total capacity: 4.500
students
Profile: youngsters, 18 – 24
years old
9. Student dorms
Facts & Figures
67 dorms in Bucharest
Reach: 31.000 students
Profile: youngsters, 18 – 24
years old
10. Business centers
Facts & Figures
27 business centers in
Bucharest
Reach: 30.000
Profile: professionals,
medium and high income,
25 – 55 years old
11. Parking lots
Facts & Figures
14 parking lots in Bucharest
Capacity: 3.000
Profile: professionals, medium
and high income, 25 – 55 years
old
12. Shopping malls
Facts & Figures
8 shopping malls in Bucharest
Traffic: 223.070
Profile: middle and upper middle
class
13. Swimming pools
Facts & Figures
FASK
First Aid Summer Kit
20 swimming pools in Bucharest
Traffic: 15.000 / weekend
Profile: middle and upper middle
class
14. Additional services on request
Location based advertising
ServicesRecruitment
Training
Logistics
Art and
Production
Consultancy
Qualitative
reports
15.
16. BTL mechanism Social Media component
Billboards Online advertising
360 campaign
14 – 24 years old
17. Facts & Figures
Reach: 183.000 high school students and 378.763 university
students
Profile: youngsters, 14 – 24 years old, early adapters
18. Inside high schools and universities, we develop an
integrated promotional campaign, in order to engage
the youngsters, guarantee the results and exceed the
objectives.
Due to the our experience in this target group, the
most relevant channels to reach their areas of interest
are BTL activations, social media integration, online
advertising and billboards.
19.
20. Social Media
In various situations, social media is
employed as ATL, mainly based on volume
exposure
Social Media reveals remarkable ROI only if
proper used
Engagement comes first, strictly related to
relevance
21. Services:
Consultancy
Art & Production
Daily updates
Technical Development
Social
Media
Facebook
Twitter
Youtube
LinkedIn
22. Page creation
Build content
identity
Fan gathering
- Direct like ads
- Sponsored
stories
Maintenance
- Posting
-Commenting
- Responding
Fan
engagement
- Apps (strategy
/ mechanics /
regulations /
development)
- Engagement
posts
Crisis
management
- Custom
analyze
- Define
solutions
- Respond (7/7)
*applicable to all online environments