Upcoming SlideShare
Design Thinking Workshop - By the people for the people
- design thinking by the people for the people Rafael Daron rafaeldaron@gmail.com @rafaeldaron
- #ux #ui #designthinking #servicedesign
- about me - Master in Service Design, Politecnico di Milano, IT - Specialist in Interaction Design, Faber Ludens, BR - Bachelor in Information System, UNISEP, BR ! - UX & Service Designer at Beta-i, Lisbon, PT - UX & Service Designer at MediaEngine, Milan, IT - Interaction Designer at C.E.S.A.R., Sorocaba, BR - User Experience at CISS, Dois Vizinhos, BR - Professor at UNISEP, Dois Vizinhos, BR
- The only real voyage of discovery consists not in seeking new landscapes, but in having new eyes. " Marcel Proust
- design thinking - a process
- http://youtu.be/a7sEoEvT8l8
- design thinking - a mindset
- design thinking a new approach to problem finding #empathy #observation #curiosity ! a dynamic approach to problem solving #prototype #fail #learn ! a new perspective on value creation #human-centeredProcess #needs
- let’s do an exercise?
- 30 circles
- 30 circles objective ! turn the circles into something
- 30 circles 3 minutes
- 30 circles
- 30 circles Start!
- 30 circles Stop!
- challenges did you stuck at some point? ! what did you feel during that moment? ! did you have an unstuck moment?
- think out of the "box" - schemas
- let’s do again?
- 30 circles
- 30 circles objective ! turn the circles into something, based in the experience you had
- 30 circles 3 minutes
- 30 circles Start!
- 30 circles Stop!
- challenges how it went this time? ! what went different?
- 30 circles creates the "getting stuck" feeling ! explores how “unstuck" happens and how it feels ! triggers our conceptual “box" and demonstrates how our brain utilizes schemas ! demonstrates how we make up boundary conditions ! demonstrates how perceived boundary conditions affect outcomes
- design thinking process
- case: conecta “design a product or service useful for senior people - over 50 years old“ what to do? | how to do?
- understanding
- understanding
- ideation
- prototyping
- prototyping
- prototyping
- prototyping
- prototyping
- team building 8 groups
- problem areas healthcare education economy environment housing people mobility cities
- choose problem in the area 7 minutes
- design thinking process
- empathy
- primary research ! secondary (desk) research
- define
- problem definition
- problem definition
- ideate
- disney method
- be dreamer This stage was for fantasizing. Creating the most fantastic and absurd ideas as possible. No filter. Just wonderful, raw ideas. This stage was about “why not?”
- be realistic As the Realist, the Dreamer ideas would be re-examined, and re-worked into something more practical. It wasn’t about the reasons it could not be achieved, but only about it could be done. This stage is about “how?”
- be spoiler The third stage he would become the critic… shooting holes in the ideas he had come up with.
- prototype
- test
- my 10 seconds pitch
- #keywords
- thank you! Rafael Daron rafaeldaron@gmail.com @rafaeldaron
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