SlideShare a Scribd company logo
1 of 64
design thinking 
by the people for the people 
Rafael Daron 
rafaeldaron@gmail.com 
@rafaeldaron
#ux #ui 
#designthinking 
#servicedesign
about me 
- Master in Service Design, Politecnico di Milano, IT 
- Specialist in Interaction Design, Faber Ludens, BR 
- Bachelor in Information System, UNISEP, BR 
! 
- UX & Service Designer at Beta-i, Lisbon, PT 
- UX & Service Designer at MediaEngine, Milan, IT 
- Interaction Designer at C.E.S.A.R., Sorocaba, BR 
- User Experience at CISS, Dois Vizinhos, BR 
- Professor at UNISEP, Dois Vizinhos, BR
The only real voyage of 
discovery consists not in 
seeking new landscapes, 
but in having new eyes. " 
Marcel Proust
design thinking - a process
http://youtu.be/a7sEoEvT8l8
design thinking - a mindset
design thinking 
a new approach to problem finding 
#empathy #observation #curiosity 
! 
a dynamic approach to problem solving 
#prototype #fail #learn 
! 
a new perspective on value creation 
#human-centeredProcess #needs
let’s do an 
exercise?
30 circles
30 circles 
objective 
! 
turn the circles into something
30 circles 
3 minutes
30 circles
30 circles 
Start!
30 circles 
Stop!
challenges 
did you stuck at some point? 
! 
what did you feel during that moment? 
! 
did you have an unstuck moment?
think out of the "box" - schemas
let’s do 
again?
30 circles
30 circles 
objective 
! 
turn the circles into something, 
based in the experience you had
30 circles 
3 minutes
30 circles 
Start!
30 circles 
Stop!
challenges 
how it went this time? 
! 
what went different?
30 circles 
creates the "getting stuck" feeling 
! 
explores how “unstuck" happens and how it feels 
! 
triggers our conceptual “box" and demonstrates how our 
brain utilizes schemas 
! 
demonstrates how we make up boundary conditions 
! 
demonstrates how perceived boundary conditions affect 
outcomes
design thinking process
case: conecta 
“design a product or service 
useful for senior people - over 50 
years old“ 
what to do? | how to do?
understanding
understanding
ideation
prototyping
prototyping
prototyping
prototyping
prototyping
team building 
8 groups
problem areas 
healthcare 
education 
economy 
environment 
housing 
people 
mobility 
cities
choose problem in the area 
7 minutes
design thinking process
empathy
primary research 
! 
secondary (desk) research
define
problem definition
problem definition
ideate
disney method
be dreamer 
This stage was for fantasizing. Creating the most fantastic and 
absurd ideas as possible. No filter. Just wonderful, raw ideas. 
This stage was about “why not?”
be realistic 
As the Realist, the Dreamer ideas would be re-examined, 
and re-worked into something more practical. It wasn’t 
about the reasons it could not be achieved, but only about 
it could be done. This stage is about “how?”
be spoiler 
The third stage he would become the critic… shooting 
holes in the ideas he had come up with.
prototype
test
my 10 seconds pitch
#keywords
thank you! 
Rafael Daron 
rafaeldaron@gmail.com 
@rafaeldaron

More Related Content

What's hot

Design Thinking: The one thing that will transform the way you think
Design Thinking: The one thing that will transform the way you thinkDesign Thinking: The one thing that will transform the way you think
Design Thinking: The one thing that will transform the way you think
Digital Surgeons
 

What's hot (20)

Design thinking
Design thinkingDesign thinking
Design thinking
 
Kickstarting Design Thinking
Kickstarting Design ThinkingKickstarting Design Thinking
Kickstarting Design Thinking
 
Design thinking
Design thinkingDesign thinking
Design thinking
 
Design thinking process explained
Design thinking process explained Design thinking process explained
Design thinking process explained
 
Design Thinking 101
Design Thinking 101Design Thinking 101
Design Thinking 101
 
Design Thinking Awareness
Design Thinking AwarenessDesign Thinking Awareness
Design Thinking Awareness
 
Ic ws-2-design-thinking-ppt
Ic ws-2-design-thinking-pptIc ws-2-design-thinking-ppt
Ic ws-2-design-thinking-ppt
 
Visual Thinking / Service Design Drinks Berlin
Visual Thinking / Service Design Drinks BerlinVisual Thinking / Service Design Drinks Berlin
Visual Thinking / Service Design Drinks Berlin
 
Design Thinking 101 Workshop
Design Thinking 101 WorkshopDesign Thinking 101 Workshop
Design Thinking 101 Workshop
 
Design Thinking
Design ThinkingDesign Thinking
Design Thinking
 
Design Thinking
Design ThinkingDesign Thinking
Design Thinking
 
"Design Thinking for Business Growth!"
"Design Thinking for Business Growth!" "Design Thinking for Business Growth!"
"Design Thinking for Business Growth!"
 
IBM Design Thinking - Hen shkedi
IBM Design Thinking - Hen shkediIBM Design Thinking - Hen shkedi
IBM Design Thinking - Hen shkedi
 
Comparative Design thinking
Comparative Design thinking Comparative Design thinking
Comparative Design thinking
 
The role of Design Thinking
The role of Design ThinkingThe role of Design Thinking
The role of Design Thinking
 
Design Thinking Workshop
Design Thinking WorkshopDesign Thinking Workshop
Design Thinking Workshop
 
Design Thinking: The one thing that will transform the way you think
Design Thinking: The one thing that will transform the way you thinkDesign Thinking: The one thing that will transform the way you think
Design Thinking: The one thing that will transform the way you think
 
Design Thinking 101 - An Introduction to Design Thinking for Developers
Design Thinking 101 - An Introduction to Design Thinking for DevelopersDesign Thinking 101 - An Introduction to Design Thinking for Developers
Design Thinking 101 - An Introduction to Design Thinking for Developers
 
Introducing design thinking
Introducing design thinkingIntroducing design thinking
Introducing design thinking
 
How Design Thinking will fix Design Thinking
How Design Thinking will fix Design ThinkingHow Design Thinking will fix Design Thinking
How Design Thinking will fix Design Thinking
 

Viewers also liked

Creative classroom workshop
Creative classroom workshopCreative classroom workshop
Creative classroom workshop
parulata
 
Why Math Education Needs Puzzles
Why Math Education Needs PuzzlesWhy Math Education Needs Puzzles
Why Math Education Needs Puzzles
scottekim
 

Viewers also liked (13)

Visual Design Thinking Workshop
Visual Design Thinking WorkshopVisual Design Thinking Workshop
Visual Design Thinking Workshop
 
Creative classroom workshop
Creative classroom workshopCreative classroom workshop
Creative classroom workshop
 
Firefox 3.5 Launch: Creative Workshop
Firefox 3.5 Launch: Creative WorkshopFirefox 3.5 Launch: Creative Workshop
Firefox 3.5 Launch: Creative Workshop
 
Creativity Workshop
Creativity WorkshopCreativity Workshop
Creativity Workshop
 
Creative Workshop Teacher's Guide
Creative Workshop Teacher's GuideCreative Workshop Teacher's Guide
Creative Workshop Teacher's Guide
 
Why Math Education Needs Puzzles
Why Math Education Needs PuzzlesWhy Math Education Needs Puzzles
Why Math Education Needs Puzzles
 
The Product Visioning Workshop: A Proven Method for Product Planning and Prio...
The Product Visioning Workshop: A Proven Method for Product Planning and Prio...The Product Visioning Workshop: A Proven Method for Product Planning and Prio...
The Product Visioning Workshop: A Proven Method for Product Planning and Prio...
 
Strategic Visioning Workshop Outline
Strategic Visioning Workshop OutlineStrategic Visioning Workshop Outline
Strategic Visioning Workshop Outline
 
Visual Thinking Games
Visual Thinking GamesVisual Thinking Games
Visual Thinking Games
 
Creative Brief Workshop
Creative Brief WorkshopCreative Brief Workshop
Creative Brief Workshop
 
Intro to Design Thinking
Intro to Design ThinkingIntro to Design Thinking
Intro to Design Thinking
 
Product Strategy and Product Success
Product Strategy and Product SuccessProduct Strategy and Product Success
Product Strategy and Product Success
 
Design Thinking - Bootcamp
Design Thinking - BootcampDesign Thinking - Bootcamp
Design Thinking - Bootcamp
 

Similar to Design Thinking Workshop - By the people for the people

Usability in Virtual Worlds (Metaverse08)
Usability in Virtual Worlds (Metaverse08)Usability in Virtual Worlds (Metaverse08)
Usability in Virtual Worlds (Metaverse08)
Markus Breuer
 

Similar to Design Thinking Workshop - By the people for the people (20)

Designerly ways of research
Designerly ways of researchDesignerly ways of research
Designerly ways of research
 
Euro IA Closing Plenary - What I'm Curious About…
Euro IA Closing Plenary - What I'm Curious About…Euro IA Closing Plenary - What I'm Curious About…
Euro IA Closing Plenary - What I'm Curious About…
 
People + Prototypes
People + PrototypesPeople + Prototypes
People + Prototypes
 
ITMP Design Thinking Summit Graz 2016
ITMP Design Thinking Summit Graz 2016ITMP Design Thinking Summit Graz 2016
ITMP Design Thinking Summit Graz 2016
 
The Role of Empathy in Design
The Role of Empathy in DesignThe Role of Empathy in Design
The Role of Empathy in Design
 
Using Design Thinking to Develop Visitor-Centered Experiences
Using Design Thinking to Develop Visitor-Centered ExperiencesUsing Design Thinking to Develop Visitor-Centered Experiences
Using Design Thinking to Develop Visitor-Centered Experiences
 
The elements of product success for designers and developers
The elements of product success for designers and developersThe elements of product success for designers and developers
The elements of product success for designers and developers
 
Design principles philopsohy of ux -Whitney Hess
Design principles philopsohy of ux -Whitney HessDesign principles philopsohy of ux -Whitney Hess
Design principles philopsohy of ux -Whitney Hess
 
Design Principles: The Philosophy of UX
Design Principles: The Philosophy of UXDesign Principles: The Philosophy of UX
Design Principles: The Philosophy of UX
 
My take on Design [Thinking]
My take on Design [Thinking]My take on Design [Thinking]
My take on Design [Thinking]
 
Beyond Design Thinking at DNA
Beyond Design Thinking at DNABeyond Design Thinking at DNA
Beyond Design Thinking at DNA
 
Issue #103 Innovation blueprints
Issue #103  Innovation blueprintsIssue #103  Innovation blueprints
Issue #103 Innovation blueprints
 
Module 05: Personas and Scenarios
Module 05: Personas and ScenariosModule 05: Personas and Scenarios
Module 05: Personas and Scenarios
 
Design Thinking in the Real World | Sue Tan and Jeff Scheire | Lunch & Learn
Design Thinking in the Real World | Sue Tan and Jeff Scheire | Lunch & Learn Design Thinking in the Real World | Sue Tan and Jeff Scheire | Lunch & Learn
Design Thinking in the Real World | Sue Tan and Jeff Scheire | Lunch & Learn
 
Are You An User Experience Designer
Are You An User Experience DesignerAre You An User Experience Designer
Are You An User Experience Designer
 
Usability in Virtual Worlds (Metaverse08)
Usability in Virtual Worlds (Metaverse08)Usability in Virtual Worlds (Metaverse08)
Usability in Virtual Worlds (Metaverse08)
 
Work.Futures: Design of future workplace experiences by Antonio Starnino and ...
Work.Futures: Design of future workplace experiences by Antonio Starnino and ...Work.Futures: Design of future workplace experiences by Antonio Starnino and ...
Work.Futures: Design of future workplace experiences by Antonio Starnino and ...
 
People and prototypes
People and prototypes People and prototypes
People and prototypes
 
People and prototypes
People and prototypes People and prototypes
People and prototypes
 
People and prototypes
People and prototypes People and prototypes
People and prototypes
 

More from Rafael Citadella Daron

More from Rafael Citadella Daron (10)

Service Design para Startups
Service Design para StartupsService Design para Startups
Service Design para Startups
 
UX and Design Thinking for Startups
UX and Design Thinking for StartupsUX and Design Thinking for Startups
UX and Design Thinking for Startups
 
Fatto di Caffè
Fatto di CaffèFatto di Caffè
Fatto di Caffè
 
Workshop de User Experience com Rafael Daron
Workshop de User Experience com Rafael DaronWorkshop de User Experience com Rafael Daron
Workshop de User Experience com Rafael Daron
 
Startup - Passos básicos para criação da sua empresa
Startup - Passos básicos para criação da sua empresaStartup - Passos básicos para criação da sua empresa
Startup - Passos básicos para criação da sua empresa
 
User Experience Design
User Experience DesignUser Experience Design
User Experience Design
 
A Nova Interação
A Nova Interação A Nova Interação
A Nova Interação
 
Interação Humano-Computador (IHC)
Interação Humano-Computador (IHC)Interação Humano-Computador (IHC)
Interação Humano-Computador (IHC)
 
Minha Casa, Meu Templo
Minha Casa, Meu TemploMinha Casa, Meu Templo
Minha Casa, Meu Templo
 
Avaliação Heurística Site CISS em Abril 2001
Avaliação Heurística Site CISS em Abril 2001Avaliação Heurística Site CISS em Abril 2001
Avaliação Heurística Site CISS em Abril 2001
 

Recently uploaded

Anamika Escorts Service Darbhanga ❣️ 7014168258 ❣️ High Cost Unlimited Hard ...
Anamika Escorts Service Darbhanga ❣️ 7014168258 ❣️ High Cost Unlimited Hard  ...Anamika Escorts Service Darbhanga ❣️ 7014168258 ❣️ High Cost Unlimited Hard  ...
Anamika Escorts Service Darbhanga ❣️ 7014168258 ❣️ High Cost Unlimited Hard ...
nirzagarg
 
Brookefield Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Brookefield Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...Brookefield Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Brookefield Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
amitlee9823
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
dollysharma2066
 
Recommendable # 971589162217 # philippine Young Call Girls in Dubai By Marina...
Recommendable # 971589162217 # philippine Young Call Girls in Dubai By Marina...Recommendable # 971589162217 # philippine Young Call Girls in Dubai By Marina...
Recommendable # 971589162217 # philippine Young Call Girls in Dubai By Marina...
home
 
DESIGN THINKING in architecture- Introduction
DESIGN THINKING in architecture- IntroductionDESIGN THINKING in architecture- Introduction
DESIGN THINKING in architecture- Introduction
sivagami49
 
Verified Trusted Call Girls Adugodi💘 9352852248 Good Looking standard Profil...
Verified Trusted Call Girls Adugodi💘 9352852248  Good Looking standard Profil...Verified Trusted Call Girls Adugodi💘 9352852248  Good Looking standard Profil...
Verified Trusted Call Girls Adugodi💘 9352852248 Good Looking standard Profil...
kumaririma588
 
B. Smith. (Architectural Portfolio.).pdf
B. Smith. (Architectural Portfolio.).pdfB. Smith. (Architectural Portfolio.).pdf
B. Smith. (Architectural Portfolio.).pdf
University of Wisconsin-Milwaukee
 
Peaches App development presentation deck
Peaches App development presentation deckPeaches App development presentation deck
Peaches App development presentation deck
tbatkhuu1
 

Recently uploaded (20)

VIP Model Call Girls Kalyani Nagar ( Pune ) Call ON 8005736733 Starting From ...
VIP Model Call Girls Kalyani Nagar ( Pune ) Call ON 8005736733 Starting From ...VIP Model Call Girls Kalyani Nagar ( Pune ) Call ON 8005736733 Starting From ...
VIP Model Call Girls Kalyani Nagar ( Pune ) Call ON 8005736733 Starting From ...
 
UI:UX Design and Empowerment Strategies for Underprivileged Transgender Indiv...
UI:UX Design and Empowerment Strategies for Underprivileged Transgender Indiv...UI:UX Design and Empowerment Strategies for Underprivileged Transgender Indiv...
UI:UX Design and Empowerment Strategies for Underprivileged Transgender Indiv...
 
Anamika Escorts Service Darbhanga ❣️ 7014168258 ❣️ High Cost Unlimited Hard ...
Anamika Escorts Service Darbhanga ❣️ 7014168258 ❣️ High Cost Unlimited Hard  ...Anamika Escorts Service Darbhanga ❣️ 7014168258 ❣️ High Cost Unlimited Hard  ...
Anamika Escorts Service Darbhanga ❣️ 7014168258 ❣️ High Cost Unlimited Hard ...
 
call girls in Vasundhra (Ghaziabad) 🔝 >༒8448380779 🔝 genuine Escort Service 🔝...
call girls in Vasundhra (Ghaziabad) 🔝 >༒8448380779 🔝 genuine Escort Service 🔝...call girls in Vasundhra (Ghaziabad) 🔝 >༒8448380779 🔝 genuine Escort Service 🔝...
call girls in Vasundhra (Ghaziabad) 🔝 >༒8448380779 🔝 genuine Escort Service 🔝...
 
Brookefield Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Brookefield Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...Brookefield Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Brookefield Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
 
Recommendable # 971589162217 # philippine Young Call Girls in Dubai By Marina...
Recommendable # 971589162217 # philippine Young Call Girls in Dubai By Marina...Recommendable # 971589162217 # philippine Young Call Girls in Dubai By Marina...
Recommendable # 971589162217 # philippine Young Call Girls in Dubai By Marina...
 
Booking open Available Pune Call Girls Kirkatwadi 6297143586 Call Hot Indian...
Booking open Available Pune Call Girls Kirkatwadi  6297143586 Call Hot Indian...Booking open Available Pune Call Girls Kirkatwadi  6297143586 Call Hot Indian...
Booking open Available Pune Call Girls Kirkatwadi 6297143586 Call Hot Indian...
 
❤Personal Whatsapp Number 8617697112 Samba Call Girls 💦✅.
❤Personal Whatsapp Number 8617697112 Samba Call Girls 💦✅.❤Personal Whatsapp Number 8617697112 Samba Call Girls 💦✅.
❤Personal Whatsapp Number 8617697112 Samba Call Girls 💦✅.
 
Hire 💕 8617697112 Meerut Call Girls Service Call Girls Agency
Hire 💕 8617697112 Meerut Call Girls Service Call Girls AgencyHire 💕 8617697112 Meerut Call Girls Service Call Girls Agency
Hire 💕 8617697112 Meerut Call Girls Service Call Girls Agency
 
DESIGN THINKING in architecture- Introduction
DESIGN THINKING in architecture- IntroductionDESIGN THINKING in architecture- Introduction
DESIGN THINKING in architecture- Introduction
 
Verified Trusted Call Girls Adugodi💘 9352852248 Good Looking standard Profil...
Verified Trusted Call Girls Adugodi💘 9352852248  Good Looking standard Profil...Verified Trusted Call Girls Adugodi💘 9352852248  Good Looking standard Profil...
Verified Trusted Call Girls Adugodi💘 9352852248 Good Looking standard Profil...
 
B. Smith. (Architectural Portfolio.).pdf
B. Smith. (Architectural Portfolio.).pdfB. Smith. (Architectural Portfolio.).pdf
B. Smith. (Architectural Portfolio.).pdf
 
Q4-W4-SCIENCE-5 power point presentation
Q4-W4-SCIENCE-5 power point presentationQ4-W4-SCIENCE-5 power point presentation
Q4-W4-SCIENCE-5 power point presentation
 
Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Gi...
Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Gi...Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Gi...
Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Gi...
 
Top Rated Pune Call Girls Saswad ⟟ 6297143586 ⟟ Call Me For Genuine Sex Serv...
Top Rated  Pune Call Girls Saswad ⟟ 6297143586 ⟟ Call Me For Genuine Sex Serv...Top Rated  Pune Call Girls Saswad ⟟ 6297143586 ⟟ Call Me For Genuine Sex Serv...
Top Rated Pune Call Girls Saswad ⟟ 6297143586 ⟟ Call Me For Genuine Sex Serv...
 
Chapter 19_DDA_TOD Policy_First Draft 2012.pdf
Chapter 19_DDA_TOD Policy_First Draft 2012.pdfChapter 19_DDA_TOD Policy_First Draft 2012.pdf
Chapter 19_DDA_TOD Policy_First Draft 2012.pdf
 
AMBER GRAIN EMBROIDERY | Growing folklore elements | Root-based materials, w...
AMBER GRAIN EMBROIDERY | Growing folklore elements |  Root-based materials, w...AMBER GRAIN EMBROIDERY | Growing folklore elements |  Root-based materials, w...
AMBER GRAIN EMBROIDERY | Growing folklore elements | Root-based materials, w...
 
Peaches App development presentation deck
Peaches App development presentation deckPeaches App development presentation deck
Peaches App development presentation deck
 
Sector 105, Noida Call girls :8448380779 Model Escorts | 100% verified
Sector 105, Noida Call girls :8448380779 Model Escorts | 100% verifiedSector 105, Noida Call girls :8448380779 Model Escorts | 100% verified
Sector 105, Noida Call girls :8448380779 Model Escorts | 100% verified
 

Design Thinking Workshop - By the people for the people