In this Presentation i have tried to provide an overview on how to create an Online Lead Generation Tool which can help you augment your business revenue, build brand awareness. To be precise its not elaborate, i'm sure you would understand to create a PPT for Online Lead Generation will take a lot more slides than time would permit. However if you need help in setting up a Lead Generation tool for your business you are free to contact me. My Email Address is mentioned on the PPT. All the Best ... Happy Rain Making.

1. The Lifeblood of a Business
Presented By Rafi Ahmed
(Rain Maker)
E

2. A)'The Purpose of a Business is to Create a
Customer' - Peter Drucker ..

3. A) A potential sales contact
B) An individual or organization that expresses an
interest in your goods or services

4.  Lead generation is the generation of consumer
interest or inquiry into products or services of a
business
 Lead generation is the process of creating sales
leads which might convert into sale for the
company

5.  Paid
 Organic
 Online
 Offline

6.  Existential Question 
 TO MAKE SALES !!!!!!!
 To Give you Salary 
 You know it Already????
 Remember the PURPOSE of a Business

7.  You’re a believer now!!!!
 Though your journey has just begun
 Right then lets move forward….

8.  Good Question?????
 Are you excited
 Patience is a virtue ….

9.  No Rocket Science ?????
 Ask ME WHY….

10.  Business Analysis (Boring)
 Start with Asking Questions
 3 Rules here
A) Ask the Right Questions…
B) Ask the Right Questions…
C) Ask the Right Questions…

11.  Imagine you have just been hired in an MBA
Institute as the Marketing Manager and told to
quickly generate leads
 Imagine I’m your BOSS
 What are the questions you will ask me???

12. Does your company have a website
Does your company participate in the Digital World
Social Listening

13.  Who are your competitors
 What kind of presence they have online
 Are they advertising Online
 Make some calls
 Rate your competitors in terms of their Digital
Presence

14.  Who are your Customers
 What is their AGE Group
 Where do they hangout
 Are any of your customers a thought leader
 Socio-Economic Analysis

15.  Consult Folks in your company
 Use insights from Competitor Analysis
 Use insights from TA Analysis
 Form groups of Keywords in terms of relevance &
importance to your Biz.
 Use Google Adwords Keyword Tool for validation
and research

16.  How much does it cost currently to Acquire a
LEAD (CPL –Cost Per Lead)
 How much does it cost to Sell a unit of your
product
 What is the Lead to Conversion Ratio

17.  Depending on the Nature of the Business
 COS(Cost of Sales) = CPL(Cost Per Lead) +
Cost of Sales Staff/ Cost of Administrative Staff
 Lead to Conversion Ratio = Total Number of
Leads Generated/ Final Sales
 Cost Per Lead = Amount Spend on
Advertising/Number of Leads Generated

31. STEP 1
Determining the Marketing Budget
a) Refer Current CPL
b) Refer Current Lead to Conversion Ratio
c) Create a Hypothetical CPL, CR
d) Create a Marketing Budget Based on the
Analysis

32. Step 2
Creating the Digital Real Estate
a) Website
b) Lead Capture Mechanism
c) Social Media Channels

33. Step 3
Analyzing Appropriate Mediums
a)Refer the Competitor Analysis
b)Conduct Cost Benefit Analysis
c)Consult your company folks

34. Step 4
Creating an Optimum Mix of Mediums
A) Refer Cost Benefit Analysis

36.  Ad Copy Design
 Content
 Trail Run
 Hypothesis Testing
ALLOW TIME
In Online Marketing Testing and Evaluation is a
continuous process …. Continuous Improvement
is the mantra!!!

37. Applaud!!!!
You’re ready to go live…

38.  Email Address ceo0091@gmail.com
 Skype: rafi.iiht