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RAFIA BARI 
FA-RPM-166 
Assignment 1 
Course Code: MGT 703 
Course Name: Project Stake Holder Management 
Name Rafia Bari ...
RAFIA BARI 
FA-RPM-166 
Q1.Identify Kellogg’s key internal and external Stakeholders? 
 Internal Stakeholders: 
Kellogg’s...
RAFIA BARI 
FA-RPM-166 
Q4. Evaluate the extent to which Kellogg’s initiatives to engage with communities in 
Countries ou...
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Kelogges case study answers

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these documents refers to the case study on kelloggs about project stakeholders management by rafia bari

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Kelogges case study answers

  1. 1. RAFIA BARI FA-RPM-166 Assignment 1 Course Code: MGT 703 Course Name: Project Stake Holder Management Name Rafia Bari Roll No. FA-RPM-166 Submitted to. Sir . Anas Malik
  2. 2. RAFIA BARI FA-RPM-166 Q1.Identify Kellogg’s key internal and external Stakeholders?  Internal Stakeholders: Kellogg’s key internal stakeholders comprise employees at all levels, all over the world, and shareholders. Both groups are vital to the triumph of the organization  . External Stakeholders: Kellogg’s key external stakeholders are customers, suppliers, communities and charities. Kellogg’s uses a diversity of communications tactics to occupy with its different external stakeholders. Q2. Explain why employee engagement is so important to the success of Kellogg’s?  Employees are the key stakeholders of Kellogg’s. They know that an inclusive workforce strengthens Kellogg, and that’s why they are committed to ensuring diversity. They value building a great relationship with their employees because they know that at Kellogg, goodness shines from the inside out. Their employees are the biggest investors as well. Kellogg’s invests heavily in its employees and future employees. Kellogg’s seeks to manage its employer brand in the same way that it manages its product brands. Just as the company uses market research to identify what its consumers want, it uses employee research to find out the needs and opinions of its employees through, for example, an employee survey. Q3. State two approaches that Kellogg’s uses to engage with external stakeholders in the UK. Analyze the strengths and weaknesses of each approach?  Kellogg’s uses diversity in communications approaches to engross with its different external stakeholders. For example regular case studies in The Times 100 help the company to involve with young people through educational materials that help to explain the values and goals of the organization. Kellogg’s engages with customers and potential customers through its advertising campaigns. For example, TV and print adverts and the use of social media such as Facebook and Twitter. These are all platforms used to create two-way engagement with customers about its products as well as its CSR initiatives  Strength of case study:
  3. 3. RAFIA BARI FA-RPM-166 Q4. Evaluate the extent to which Kellogg’s initiatives to engage with communities in Countries outside of the UK support Kellogg’s vision and purpose? Kellogg Company’s corporate responsibility efforts aim to help create even better days and brighter tomorrows for their consumers, employees, customers, communities and the environment. This 2012 Corporate Responsibility Report documents continuing global progress in four key performance areas, or pillars: Marketplace, Workplace, Environment and Community. It also addresses the topic of Hunger Relief, which cuts across all of these areas. At Kellogg Company, they know that corporate responsibility is essential to their current and future success as a business. That’s why we they created strategies, governance structures, corporate policies, commitment statements and codes of conduct that help to embed corporate responsibility into our everyday operations. And, they regularly engage with a broad array of stakeholders to gain insights into the ideas and opinions of people outside of their company. Their Vision as a company is to enrich and delight the world through foods and brands that matter. And their Purpose is to nourish families so they can flourish and thrive.

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