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Launching The Space Shuttle: Practical Advice to Ensure a Smooth Public Launch of Your Website

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Raheel Gauba

Practical Advice to Ensure a Smooth Public Launch of Your Website: So you’re about to “flip the switch” on your brand new website. What are the final checks you need to make? Who should do what and when? Get practical tips and advice you can use when taking your next website live!

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Launching the Space Shuttle PRACTICAL ADVICE TO ENSURE A SMOOTH PUBLIC WEBSITE LAUNCH Raheel Gauba – Creative Director, Blackbaud
 
 
 
 
 
 
STEPS TO ENSURE A SMOOTH PUBLIC LAUNCH OF YOUR WEBSITE
Assemble a launch team ,[object Object],[object Object]
Avoid launching your website prematurely ,[object Object],[object Object],[object Object]
Create & Follow a Plan Accept delivery from vendor Launch 0% 100% 50% Page creation and setup Insert content according to inventory Link up pages & navigation Styleguide check Cross Browser Testing Analytics Communication Plan SEO Considerations Final Testing Optimize images & content Proofread Sitemaps Backups Restore Procedures Test, test… Due xx-xx-xx Resources: Resource 1 Resource 2 … Due xx-xx-xx Resources: Resource 1 Resource 2 … Due xx-xx-xx Resources: Resource 1 Resource 2 … Due xx-xx-xx Resources: Resource 1 Resource 2 … Due xx-xx-xx Resources: Resource 1 Resource 2 … Due xx-xx-xx Resources: Resource 1 Resource 2 … Due xx-xx-xx Resources: Resource 1 Resource 2 … Due xx-xx-xx Resources: Resource 1 Resource 2 … Due xx-xx-xx Resources: Resource 1 Resource 2 … Due xx-xx-xx Resources: Resource 1 Resource 2 … ,[object Object],[object Object]
Content Inventory
Content Inventory > Page Setup > Content > Linking ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Optimize Images 400 x 220 px 400 x 220 px 53kb 1.2Mb Original dimensions: 400x220px Original dimensions: 1600x1200px
OPTIMIZE YOUR CONTENT TOO!
Optimize Content
Optimize Content
 
 
 
Optimize Content
Styleguide
Styleguide
Styleguide
SEO Considerations ,[object Object],[object Object],[object Object],[object Object],[object Object]
Proof reed ,[object Object],[object Object],[object Object]
Cross browser testing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Analytics ,[object Object],[object Object],[object Object]
Communication Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sitemaps
Sitemaps
Final Checklist Testing > Backup > Restore Procedures > Redirects ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Ready to launch? Do it on a Monday morning! ,[object Object],[object Object],[object Object]
QUESTIONS? Thank You! Raheel Gauba Creative Director, Blackbaud Internet Solutions Email: [email_address] Phone: +1 (843) 697-9579 Blog: www.blackbaud.com/sansprofitdesign Facebook: Raheel Gauba

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