How BIG CBS Love and Prime used digital innovative digital and social media marketing powered by zapak

8. Show them
Don’t tell them

10. IN TODAY’S
SCENARIO

11. Television is no more about
content in motion

12. Television is more about
experiences in continuation

13. Because people are not
just watching any more

14. They are
seeing
believing
feeling
living
conversing
experiencing
The Shows/Series

15. The same phenomenon
needs to continue..
And to be extended to SMM
Campaigns
With a central thought for the
audience to remain anchored to

16. #The Audience –or- #The
Viewers
Are getting updated
Are getting informed
Are getting announced
About the Shows/Series

17. #The Audience –or- #The Viewers
Are being asked
Are being told
Are being invited
To watch out for

18. engages and
entertains
And then we come to BIG CBS LOVE
With a line-up of shows

19. Every show has something to be remembered about:
Characters
Winning
Surprises
Friendship
Gossiping
Dating
Bonding
Lust
Thrilling
Networking

20. Stress of competition

21. Humor of High-Profile

22. Suspense of #psyche

23. #dubstep Encounters

24. Confessions #crush

25. Every show has something to offer
First thrilling encounter
Positivity of conversations
One naughty outing
Momentum of mystery
Imagination of a surprise
Adventure of drama
Happiness of achieving
Fondness of family
Suspense of psyche
Complication of relationships

26. To be precise

27. BIG CBS LOVE
Creates Memories | Captures Moments
To unwind,
to relax and
to enjoy a footloose moment
Of feeling at ease and being one
With an otherwise Busy Self
That remains with you

29. excused

30. Sex &
The City

31. 90210

32. X Factor

33. dexter

34. Beauty &
The Beast

35. Top Model

36. Doodles

40. cover pictures

47. Youtube
Innovation

55. Launch Innovation

58. Fan Exclusive
APP

61. Show Trivia
APP

64. Show reminder
APP

69. Share and win

73. tweetups

75. Organic push
Online - PR

77. instagram
APP

80. banner
Innovation

81. Click here

82. Mobile app

83. BIG CBS LOVE
Is the kind of channel that
endeavors

84. To break away from a 30 sec promo to a
more immersive story telling format
And being on your mind, with you and in
your life
FOREVER & EVER

85. BIG CBS LOVE STAR WORLD
ZEE CAFÉ
HBO INDIA
Websites
1
1
1
1
Facebook
YES
YES
YES
YES
Twitter
YES
YES
YES
YES
YouTube
YES
YES
YES
YES
Wikipedia
YES
YES
YES
YES
Mobile
Website
NO
NO
NO
NO

86. 3000000
Facebook Likes
2394609
2500000
2000000
1587029
1500000
1000000
762213
500000
210746
0
BIG CBS LOVE
STAR WORLD
ZEE CAFÉ
HBO

87. 120000
108013
Facebook Talking About
100000
80000
58339
60000
40000
20000
13462
7333
0
BIG CBS LOVE
STAR WORLD
ZEE CAFÉ
HBO

88. 8%
7%
Facebook to Talking About Ratio
6%
7%
6%
5%
4%
3%
2%
2%
1%
1%
0%
BIG CBS LOVE
STAR WORLD
ZEE CAFÉ
HBO

89. 40000
Twitter Followers
33673
35000
30000
25000
20000
18081
15000
10000
5000
7597
1310
0
BIG CBS LOVE
STAR WORLD
ZEE CAFÉ
HBO

92. Proposed Content Marketing
matrix

94. KPI

95. Measure
Reach
Audience
Encourage
Action incl lead generation
Convert
To sale
Engage customers to
retain and grow
Tracking metrics




Unique visitors
New visitors
Visits
Conversation volume

Online opportunity
(lead) volume
Offline opportunity (lead)
volume generated from online




Performance
drivers
(diagnostics)



Share of audience
Share of search
Brand/direct visits

Page engagement rate
(Bounce rate, duration)
Lead conversion rate by
engagement tool


Customer-centric
KPIs

Business value
KPIs






Online sales volume
Offline sales volume
generated from online


Email list quality
Email engagement
quality
Transactions
Conversion rate to sale
Channel conversion
rates
Category conversion
rates



Active customers % (site
and email active)
Active social followers
Repeat conversion rate
Cost per click and cost per
sale
Brand awareness
Conversation polarity
(sentiment)


Cost per lead
Customer satisfaction



Average order value
Cost per sale
Customer satisfaction




Lifetime value
Customer loyalty index
Customer advocacy
Products per customer
Audience share (owned
media) or
Share of voice (earned
media)


Goal value per visit
Online lead contribution
(n,£, % of total)


Revenue per visit
Online-originated
contribution to sales,
revenue and product

Retained sales growth
and volume
Revenue per channel
and category
