2. THE NATURE OF CORPORATE
ENTREPRENEURSHIP
DEFINING THE CONCEPT
-CORPORATE ENTREPRENEURSHIP
. Active that receive organizational sanction
and resource commitments for the purpose
of innovative results.
-A process where by an individual or a group
of, in association with an existing
organization create anew renewal.
3. THE NEED FOR CORPORATE ENTRE
PRENEURING
.Rapid growth in the number of new and sophisticated
competitors.
Sense of destruct in the traditional methods of corporate
management.
An exodus of some of the best and brightest people from
corporations to become small business entrepreneurs.
International competition.
Downsizing of major corporations.
6. TYPES OF INNOVATION
. RADICAL INNOVATION
-The launching of inaugural breakthroughs.
-These innovation take experimentation and
determined vision, which are not necessarily
managed but must be recognized and nurtured.
.INCREMENTAL INNOVATION
Evolution of a product or service into larger market.
Maybe time the incremental innovation will take over.
7. RULES FOR AN INNOVATIVE
ENVIROMENT
1.Encourage action.
2.Use informal meeting.
3.Tolerate failure and use learning experince.
4.Persist in gettind idea to market.
5.Reward innovation for innovation for innovation sake.
6.Put people on small terms for failure oriented projects.
7. Expect clever bootlegging of ideas.
8. Rewards and promote innovative personnel.
9. CONCEPTUALIZING CORPORATE
ENTREPRENEURSHIP STRATEGY
CORPORATE ENTREPRENEURSHIP STRATEGY
-A vision directed organization wide reliance on
entrepreneurial behavior that purposefully and
continuously rejuvenates the organization and
shapes.
-It require the creation of congruence between the
entrepreneurial vision of the organization leaders .
10.
11. CRITICAL STEPS OF A CORPORATE
ENTREPRENEURIAL STRATEGY
Developing the vision
Encouraging innovation
Structuring for an entrepreneurial climate
Developing individual manager
Developing venture teams
13. CORPORATE VENTURING
REETABLISHING THE DRIVE TO INNOVATE.
Invest heavily in entrepreneurial activities that allow
new ideas to flourish in an innovative environment.
Provide nurturing and information sharing activities.
CORPORATE VENTURING
Institution the process of embracing the goal of
growth through development of products.
16. PREPARING FOR FAILURE
‘LEARNING FROM FAILURE’
Recognizing the importance of managing the grief
process that occurs from project.
Understanding how organizational routines and
rituals are likely to influence the grief recovery.
Ensuring that the organization social support system
can encourage greater learning.
19. THIS IS MY MBA PRESENTATION . I HAVE PUT
MY FULL SINCERE EFFORT, IN SPITE OF MY
EFFORTS IF MAY BE SOME OMMISSION OR
MISTAKES SO MIGHT BE SUGGEST ME TO
IMPROVE IT.
THANK-YOU
