1. Yesterday’s amenities
are today’s necessities
In such a scenario how does a property
developer differentiate his projects?
www.forecastadvtg.com

2. Credentials
Presentation
to a Real Estate
Developer
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3. Agency Profile
◢ 2 decade old, INS accredited & CRISIL Certified, full service
advertising agency
◢ A team of 40+ creative professionals brimming with fresh,
clutter breaking ideas
◢ We work with an integrated model on media, designing,
advertising and branding
◢ Diverse client portfolio ensuring across category experience
www.forecastadvtg.com

4. We help builders, build trust
◢ By understanding of the target audience & the mediums
and vehicles to reach the target audience
◢ By identifying the key message and positioning based on
key differentiators
www.forecastadvtg.com

5. Differentiate by aligning the
project personality with the
aspiration of the audience…
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6. Differentiate with 4Cs
Helps craft a
message Helps draft a well
that is relevant to informed strategy
the project with an construction
personality industry perspective
& the aspiration
of the buyer
Helps prepare a
strategy that is
Helps keep you relevant to your
Differentiated marketing methods &
from other will define mediums &
vehicles for lead
local projects generation
www.forecastadvtg.com

7. What Buyers & Investors Want?
◢ Trustworthy name
◢ Strong Track record
◢ Commitment
◢ Promise vs. Deliveries
◢ Transparency
◢ Timely deliveries
◢ Return on investments
www.forecastadvtg.com

8. Trust & transparency
need to be communicated
on a sustained basis…
www.forecastadvtg.com

9. Core Capabilities
◢ Branding & Strategic Planning
◢ Media Planning and Buying
◢ Integrated Content & Design
◢ Interactive & E-media
◢ Direct Marketing
◢ Audio-visuals
◢ Internal / HR Communication
www.forecastadvtg.com

10. Let ever piece of
communication reflect
◢ Commitment
◢ Confidence
◢ Competitiveness
◢ Creativity
www.forecastadvtg.com

11. The Methodology
The
Message The
Audience
Creative
expression The audience
of the Brand is based on
Promise + The Medium clearly defined
Project Print, Outdoor & Digital demographics
Personality Marketing and the
that appeals psychographics
to the Depending on
aspirations the project
of the
audience
www.forecastadvtg.com

12. Business Domains - Advertising
Media Planning & Buying
From formulation of efficient and effective media plans to its
implementation and evaluation; we deliver the
best suited plan @ the best negotiated rate.
www.forecastadvtg.com

13. Business Domains - Advertising
◢ Media Planning - Communication strategies that are superior in terms of both
cost and advertising success rate.
◢ Media Buying - Media buying ability makes media plans cost effective.
◢ Media Innovations - By combining message and media, wherever possible
◢ Media Usage Reports –. A white paper meant to illustrate the overall media
consumption of your target audience.
www.forecastadvtg.com

14. E-Media & Digital Advertising
◢ Online Marketing Strategy ◢ Social Media Marketing We ensure
Comprehensive plan of action, that a brand’s key message is
containing a mix of online options effectively communicated through
best suited to your requirement. relevant social media platforms.
◢ Web-Design & Development A good
◢ PPC Advertising Your customers are
looking website with easy
using the search engine to find you,
navigation creates a long lasting
the question is are you there? Jump
impression.
the queue, appear on the first
search results page, and drive
◢ Search Engine Optimization
quality leads to your website.
Effective SEO improvises the volume
and quality of traffic to your web
site from search engines.
www.forecastadvtg.com

15. Clientele (Real Estate)
◢ RNA Builders (Creative + Media)
◢ Bhattad Group (Creative + media)
◢ Poddar Housing (Creative + Media)
◢ Ashok Piramal Group (Media Planning & Buying)
◢ Neumec Developers (Media Planning & Buying)
*References can be obtained on request
www.forecastadvtg.com

20. Trust, we’ve made our point…
THANK YOU
www.forecastadvtg.com