Has bike share come up in planning as a solution to your first- and last-mile gaps? As a mode of transportation? Or just the latest thing? Hear what it takes to be bike-share ready and learn from two of the nation's more successful programs. Lessons learned? Nuances of multijurisdictional programs? Bike share as part of a larger transportation network? Ready or not? Find the answers here! Moderator: Laura Cornejo, Director, Transit Corridors & Active Transportation, Metro, Los Angeles, California Cara Ferrentio, Manager of Strategic Initiatives, Mayor's Office of Transportation and Utilities, Philadelphia, Pennsylvania Matt Benjamin, Principal, Fehr and Peers, Los Angeles, California Jennifer McGrath, Strategic Planner III, Utah Transit Authority, Salt Lake City, Utah

1. A Regional Bike Share System for LA
Matt Benjamin
Principal
Fehr & Peers
m.benjamin@fehrandpeers.com
October 27, 2015

2. History
(Tax Week 2012 – “Free” Bike Share)
• History – RFI (2010); Bike Nation (2012); Ad
wars; allure of “free”

3. History
(Tax Week 2012 – “Free” Bike Share)
• History – RFI (2010); Bike Nation (2012); Ad
wars; allure of “free”

4. History
(Tax Week 2012 – “Free” Bike Share)
• History – RFI (2010); Bike Nation (2012); Ad
wars; allure of “free”

5. History
(November 2013)
• History – RFI (2010); Bike Nation (2012); Ad
wars; allure of “free”

6. History
(November 2013)
• History – RFI (2010); Bike Nation (2012); Ad
wars; allure of “free”

7. Genesis of Regional Bike Share
2011

8. Genesis of Regional Bike Share

9. Genesis of Regional Bike Share

10. Genesis of Regional Bike Share

11. Planning Process:
Suitability and Demand
Suitability Analysis Demand Estimates

12. Planning Process:
Expansion Areas & Phasing
Suitability Analysis Demand Estimates

13. Planning Process:
Incorporating Local Systems
Expansion Areas:
Including Local Systems

14. Business Model
• Metro contributes:
– up to 50% of capital cost
– up to 35% of operating
cost
• Localities contribute
remainder
• Metro owns and manages
equipment
• Manages master contract
with single operations
vendor

15. Integration with Transit
“Bikeshare can be a key element of the
first-last mile and balanced transportation
solution, expanding the reach of transit and
providing our transit users with another
mobility option.”
– Phillip A. Washington, Metro CEO

16. Integration with Transit:
Siting
• First/last mile option
• Expand transit access
shed

17. • Reduced barrier to entry
• Strengthen link with bus and rail transit
• Provide valuable data
Integration with Transit:
Fare Media

18. 30-Day Pass:
$XX
Unlimited FREE
trips up to
30 minutes each
$X.xx
per extra half hour
+
• “Pass” mimics transit; more
inclusive than “membership”
• Low entry price point
• Monthly payment same as
transit passes
• Unlimited travel mimics TAP
Pass
• Additional fare = one-way
transit trip; similar to zone fares
Integration with Transit:
Fare Structure
Hypothetical example, actual fare
structure under review

19. • Metro already has subsidy programs for bus
and rail
– Reduced Fares 
– Rider Relief:
Income-based subsidy
coupons up to $10/mo.
• Exploring options for Rider Relief program
• Exploring grant funding to facilitate reduced
fares
Integration with Transit:
Subsidy Programs

20. Integration with Transit:
Branding

21. Integration with Transit:
Metrics

22. Equity Strategy
• Geographic/siting
• Fare Structure
• Subsidy Programs
• Transit integration

23. It will happen this time.

24. Integration with Transit:
Metrics

25. Image credit: Flickr User nycstreets
Questions?
Matt Benjamin
m.benjamin@fehrandpeers.com