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PRODUCT PRESENTED BY Rajesh Telang
DEFINITION OF PRODUCT Its a bundle of physical, chemical or intangible attributes that have the potential that satisfy present and potential customers wants. It means goods and services which combination of company offers to the target market .
DIFFERENT CATEGORIES OF PRODUCT ,[object Object]
PRODUCT FORMS – such as biological or fizzy or granulated
PRODUCT BRAND OR MAKE – such as Persil or Coca- Cola or Nescafe. ,[object Object]
Convenience Products Convenience Products Staples Impulse Emergency Most frequently and most Routinely Purchased Purchase totally unplanned Exposure vital Least interest in price & quality comparisons . Purchased due to urgent needs.
SHOPPING PRODUCTS Shopping Products Homogeneous Heterogeneous Shopping Focuses mainly on quality comparisons Shopping Focuses mainly on price comparisons.
SPECIALITY PRODUCTS Specialty products Strongest brand conviction exposure not too important shopping focuses on locating product strongest loyalty
UNSOUGHT PRODUCTS Unsought Products Regularly New Existing products unwanted now Totally new & unfamiliar products unwanted now

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Product.ppt

  • 1. PRODUCT PRESENTED BY Rajesh Telang
  • 2. DEFINITION OF PRODUCT Its a bundle of physical, chemical or intangible attributes that have the potential that satisfy present and potential customers wants. It means goods and services which combination of company offers to the target market .
  • 3.
  • 4. PRODUCT FORMS – such as biological or fizzy or granulated
  • 5.
  • 6. Convenience Products Convenience Products Staples Impulse Emergency Most frequently and most Routinely Purchased Purchase totally unplanned Exposure vital Least interest in price & quality comparisons . Purchased due to urgent needs.
  • 7. SHOPPING PRODUCTS Shopping Products Homogeneous Heterogeneous Shopping Focuses mainly on quality comparisons Shopping Focuses mainly on price comparisons.
  • 8. SPECIALITY PRODUCTS Specialty products Strongest brand conviction exposure not too important shopping focuses on locating product strongest loyalty
  • 9. UNSOUGHT PRODUCTS Unsought Products Regularly New Existing products unwanted now Totally new & unfamiliar products unwanted now
  • 10. COMPONENTS OF PRODUCT POTENTIAL PRODUCT AUGMENTED PRODUCT EXPECTED PRODUCT CORE BENEFIT BASIC PRODUCT CORE BENEFIT