Hero honda

PRESENTATION BY GROUP NO. 1 ON HERO HONDA

Two wheeler Industry ,[object Object],[object Object],[object Object],[object Object]

History & Corporate profile of Hero Honda ,[object Object],[object Object],[object Object]

Contd…. ,[object Object],[object Object],[object Object]

Contd…. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

DIFFERENT PRODUCT LINE OF HERO HONDA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Hero Honda’s Brand Development ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright 2007 by Prentice Hall

POSITIONING STRATEGY ,[object Object],[object Object]

PROMOTIONAL STRATEGY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Impact of the campaign ,[object Object],[object Object],[object Object]

A’S OF HERO HONDA ,[object Object],[object Object],[object Object],[object Object]

Sponsor ship ,[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object]

Hero Honda Series IND vs AUS FIH world Cup 2010

Brand Promotion ,[object Object],[object Object]

Core Brand Values ,[object Object],[object Object],[object Object],[object Object],[object Object]

Mileage Price Splendor + Super Splendor High Low Low High Splendor NXG

Mileage Price TVS Victor GLX Discover DTSI Super Splendor High Low Low High

Brand Extension ,[object Object],[object Object],[object Object]

Splendor+ Super Splendor Splendor NXG Cost Rs. 45,000 Rs. 53,000 Rs. 49,000 Style Simple Moderate New Generation Power 100cc 125cc 100cc Mileage 70 k m 55 K m 60 k m Variants Spoke/Alloy/ Spl Edition Quantum core Spoke / Alloy

Hero honda

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