Significance of Internet social media to traditional companies

Significance of Internet Social Media for Traditional Indian Companies by Rajiv Dingra Chief Blogger - WATBlog.com Lead WATconsultant – WATConsult.com

Type of user IAMAI-ICUBE STUDY 8.2 6.1 4.8 5.5 Avg. Hrs/Week

Demographics IAMAI-ICUBE STUDY

Socio-economic class IAMAI-ICUBE STUDY

Traditional Internet Businesses – Internet as a Facilitator ,[object Object],[object Object],[object Object]

New Internet Businesses – Internet as an Influencer ,[object Object],[object Object],[object Object],Discussion Boards

Facilitators Moving To Influencers

Social Network Statistics ,[object Object],[object Object],[object Object]

Blogs and Blogger Statistics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Where can a Company engage with its Audience on the Internet? ,[object Object],[object Object]

How does a Company create the engagement in Social 2.0? ,[object Object],[object Object],[object Object]

[object Object],[object Object],How does a Company create the engagement in Content 2.0? ,[object Object],[object Object]

Should Your Company Blog? ,[object Object],[object Object]

What’s the value of blogging in business? ,[object Object]

Branding ,[object Object],Benefits/Objectives of Corporate Blogging

Google Rank ,[object Object],[object Object],Benefits/Objectives of Corporate Blogging

Finding, Hiring, and Training Great People ,[object Object],[object Object],Benefits/Objectives of Corporate Blogging

Market Research ,[object Object],[object Object],Benefits/Objectives of Corporate Blogging

Innovation ,[object Object],[object Object],Benefits/Objectives of Corporate Blogging

Have new markets find YOU ,[object Object],Benefits/Objectives of Corporate Blogging

Marketing ,[object Object],[object Object],Benefits/Objectives of Corporate Blogging

Building community ,[object Object],[object Object],Benefits/Objectives of Corporate Blogging

Transparency and Authenticity ,[object Object],[object Object],Benefits/Objectives of Corporate Blogging

Direct access to your customer ,[object Object],[object Object],Benefits/Objectives of Corporate Blogging

Concerns ,[object Object],Concerns of Corporate Blogging

Losing control ,[object Object],[object Object],Concerns of Corporate Blogging

Somebody will say something bad about me/us/our product ,[object Object],[object Object],Concerns of Corporate Blogging

About WATConsult ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Significance of Internet social media to traditional companies

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