for 5-10 min presentation

2. About Dabur..
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1884- Birth of Dabur in Calcutta
4th largest FMCG company in India
Legacy over 100 years
Current CEO is Mr. Sunil Duggal

3. • Largest manufacturer of Ayurvedic
medicines
• 17 Manufacturing units spread across the
globe
• Products sold in over 60 countries

4. Some statistics
• In 2000, company crossed 1000 crore
turnover
• Share price listed at Rs. 157

5. Change in logo

6. Product Portfolio
 Health Care
• Chyawanprash
• Hajmola
• Honitus
 Personal Care
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Vatika and amla
Dabur Red
Dabur Gulabari
Fem

7. Product Portfolio Contd.
 Home care:
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Odomos
Odonil
Odopic
Sanifresh

8. Product Portfolio Contd.
 Food:
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Real
Real Activ
Dabur Hommade
Dabur Honey

9. SWOT Analysis
 Strengths:
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Century old company
Established brand
Ayurvedic product line
Excellent distribution network
Well adopted pricing strategy

10. SWOT Analysis contd..
 Weaknesses:
• Uneven profitability in its product line
• Lacking product variances

11. SWOT Analysis contd..
 Opportunities:
• Large untapped rural market
• Introduce brands in a few
other segments.
• Expand its Ayurvedic portfolio

12. SWOT Analysis contd..
 Threats:
• High competition in FMGC Sector
• Ayurveda has its own competitors