This a presentation on Business Plan for UNISTORE, a Retail Superstore prepared by group Elegant (VII) Based on the study of Business Plan under CRM course.

2. We Are
“Elegant (VII)”

3. Group Profile
No. Name Roll Designation
1 Anjuman Ara 215 Member
2 Mohammed Saiful Islam Masud 221 Member
3 Md. Abdur Rakib 375 Member
4 Chowdhury Omor Faruque 377 Leader
5 Md. Al Amin 419 Member
6 Rumana 427 Member
7 Md. Moben Ahmed 526 Member

4. Chowdhury Omor Faruque
ID No: 377

5. BUSINESS
PLAN
Topic of Presentation

6. We bring happiness fulfilling
the dream of customers

7. By the collective effort made
by all the stakeholders

8. A Retail
Superstore

9. Buy green, live green

10. Overview of the Business
A unique, uniform, universal and versatile sales floor that will
ensure almost every kinds of daily necessary consumer goods &
services.
Home delivery services for a few areas in Dhaka city initially &
later a large portion of the city .
Selling both online & within the sales floor.
Establish an environment of trust through offering better range of
quality products & services & thereby improving living standards.
Maintaining international standard retail supermarket.
Encouraging competitors, suppliers, govt., manufacturers &
employees to create products standard and serve quality
products for better prices.
Reusable & recyclable packaging to ensure environment safety.
Offering a clean, hygiene and a friendly environment.

11. Overview of Others Properties
Organization Type: Private Limited Company
We have our own logo of Unistore which is our special trademark
and it will differentiate us from others.
Our design, patterns , strategies, stores, vehicles & some other
unique characteristics will create brand equity for us.
Location: Initially, at Uttara ( later for both developing &
developed areas of Dhaka city)
Total Space: 20000-25000 Square feet
EDI & inventory entry system moderated by the Inventory
Associates and Supervisors & bar coding system.

12. Products or Services
Groceries
• Bakery Goods
• Meat and Dairy
products
• Fresh produce
• Dry goods and
staples
• Beverages
• Deli Foods
• Frozen Foods
• Canned and
Packaged Goods
• Condiments and
Spices
• Household
Supplies
Non-Groceries
• Family Apparel
• Home & personal
care
• Electronics
• Toys
• Lawn and Garden
items
• Jewelry
• Automotive
Products
• Home Furnishings
• Hardware
• Sporting goods
• Pet supplies
• House wares
• Furniture
Service
• Branded Fast
Food Retail Shop /
Restaurants
• Pharmacy
• Sports & Fitness
• Portrait Studio and
Photo Center

13. Value Chain Strategy
Production
House
Suppliers
Super Store Super Store
CustomerCustomer
Online & Offline
Sales Personnel
Online & Offline
Sales Personnel
Via
Representative
After
Processing

14. Overview & Goals of Marketing Strategy
Short term goal (mission): “Buy green, live green”.
Long term goal (vision): To establish a market
environment & economic standard where customers will
enjoy quality products & services at a reasonable price
in an environment friendly manner & thereby improving
today to live a better future.
Capturing 20% market share within 3 years.
Target Market: We have targeted our segments based
on geographical location. Initialy, at Uttara (later in the
other parts of Dhaka city)

15. Market Analysis
Retail trade is one of the traditional businesses of Bangladesh. Food retail
sector consumes US$12-14 billion, number of retail grocery shops around
1 million. employment (12 %), GDP contribution 13 % (wholesale and retail.
Roadside shops constitute around 75 % with floor space ranges 30-100 sq.
feet.
30 companies with more than 200 outlets with 15-20% annual sales growth
& annual turnover of superstores stands at around tk. 15 billion (1500
crore) according to Bangladesh Supermarket Owners Association (BSOA)
Rahimafrooz Superstores Ltd.) launched Agora the 1st ever retail chain in
Bangladesh in 2001 promising a valuable shopping experience that
provides quality and fresh products at the right price & improves the
quality of life for customers and team members.
Shopno super store established in 2008 by ACI Logistics Ltd., the leading
retailer with 59 shops in 16 districts both by local sales & domestic market
share in Dhaka leaving behind Agora, PQS, Meena Bazaar, Nandan Mega
Shop, Pacific, Pick and Pay, Etc, Shop & Save and others.

16. Marketing Strategy
A huge amount will be spent on promotional activities both online &
offline.
We will provide segmented packaging & shopping bag (i.e. for children,
women & men) which will be reusable & recyclable.
Online salespersons & vans will be ready for delivering goods at home.
Sourcing: Suppliers, manufactures & farmers.
Stores will be wide maintaining departments, cleanliness, brightly-lit
aisles and shelves stocked with a variety of quality, value-priced general
merchandise, & symbols of learning for environmental safety, culture &
patriotism.
Seasonal discounts ,sales promotion & everyday low pricing.
Online & mobile marketing system for a few segments.
Complain box, after sales services & convenient payment system..
Doctor, beautician & children playing area will be available for
convenience.
Discount cards & membership cards for customer retention. “UniClub”
will be organized for the valuable buyers from the customers list.

17. Financial Overview
We require an investment of 53.57 crore tk. to give our plan into
action. Our yearly cost is given below:
Fixed cost
(53.57Crore)
Variable
Cost (32.10
Crore)
Total Cost
(85.67
Crore)
•Start-Up Cost (Collateral,
Initial assortment &
promotion, furniture,
decoration , transport,
machineries & others)
•Monthly Cost (Rents &
payments, employees,
maintenance & others)
•Daily
Assortment
•Promotion
•Logistics
•Others

18. Profit & Break-Even Analysis
We will have an average monthly sales of 4 crore tk. which in turn will give a
profit of 30% on the sales deducting COGS, taxes & other costs that is 2 crore
tk. monthly. So, the break–even point will be,
Break Even Point = Fixed Costs / (Sales- variable costs)
= 535700000 / (480000000-321000000)
= 14 months = 1 year 2 months (approximately)
Variable
Cost
Fixed Cost
Break-Even point
Profit
Revenue
Loss
Cost
14

19. Our Success Factors
Providing daily necessaries with the assurance of quality and standard.
Achieving success with trust, support and dedication of all the
stakeholders most importantly our customers, employees & suppliers.
24/7 online & mobile shopping will be available with home deliveries.
Thinking ahead, taking new initiatives, being creative & innovative,
improving today to live a better future.
Providing after sales services to ensure complete satisfaction.
Bringing happiness among people by satisfying needs & wants supplying
the right products on right time in right manner through our collective
effort to distribute resources effectively & ensure positive environmental
footprints on the beautiful earth. Thus, the quality of life & standard of
living will be improved.
Reusable & recyclable packaging.
Convenient parking facilities & location for customer attention.
Fresh , hygiene, BSTI & other global standardized products for consumer
safety.