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January 4, 2014
Introduction

.
  Janaki’s Kid  Wear (JKW) is a retail store for all kids wear with good quality and latest 
brand.

The Target audiences of the business are:
Age(Yrs)
Population(000)
5 to 9

38.5

10 to 15

45.6

Total(5 to 15)

84.1

Slogan of the business is: 
“Kids wear, with care”
January 4, 2014
Business Description
Business Overview:
  Goods with Extensive range of colors,prints,branded manufacturer
I.

II. Vision:
“To be a different kid-wear retailer known nationally for the quality of 
products, setting new trends and lifestyles”

III. Mission:
“To offer continuous value added products to our customers”. 

January 4, 2014
Product&Services Plan
For different age groups, our variety of children wear is offered in 
different sizes and is tremendously comfortable to wear.They are
A .Hooded T-Shirts 
B. Printed T-Shirts 
C.Children's T-Shirts 
D.Half Sleeve T-Shirts 
E.Cotton clothes 

January 4, 2014
Why people need this service???
 Various varieties regarding kids under a single roof.
 Quality guaranteed goods
 Capacity to accept mass order

 especially during the festive time.
 Well-timed delivery.
 Door-to-door services.

January 4, 2014
Market Plan
A.Market Description
 Wide Area

 Centre of market

B. Challenges:
Increasing competition, especially from big owners like Deena
marwadi,Rahul khetan
High cost materials
Changing political unrest
Changing fashions and behavior of people(kids).
January 4, 2014
C.Market Facts/ History
• 119 VDC
• Close to border of India
• Nieghbours Districs-Mahottary,sundhuli,saralahi

Year 2010’s statistics(assumed),
 Women’s & misses’s wear
 Men’s wear
 Footwear’s including accessories
 Jewelry including watches
 Children’s wear incl boys,girls
 Others

January 4, 2014

*40%(IS)
*22%(IS)
*15%(IS)
*11%(IS)
*7%(IS)
*5% (IS)
January 4, 2014
D.Market Segmentation:
Survey based on statical analysis:
1.Location: Shiv Marga(Centre),Janakpur
2.Building:Ajanta Compelx(Hire)
3.Traget Customers:Kids

January 4, 2014
II.Strategic Analysis:

A.Awareness:
advirtising channels as:
Vehicle announcement
News paper
Radio
Mouth-to-mouth awareness
• Internet
B. marketing mix(4Ps) :
1.Product
2.Price
3.Promotion
January 4,4.Place
2014
C.Business at process:

Input: customers,employees and suppliers.
Process: Addressing customer’s need and provide ultimate

feel of satisfaction.
Output: Satisfied and happy customers.
January 4, 2014
Organization& Management Plan
A.Manaagement/Ownership:
 Ramesh k Raut
 Rajiv Agrawal

B.Duties and Responsibilities of Members:
As per the post and work

January 4, 2014
C. Business Structure:
Strategic Level:
• Manager(Owner)
• Advisor(Owner)
Tactical Level:
 Operation Incharge
 Accountant
 Service Supervisor
Operational Level:
 Marketing Executives(Sales)
 Drivers
 Workers
 Store Keeper
 Sweepers
 Security Guard

January 4, 2014
Financial Plan
Start-up Capital NRs.1.03Crores
Joint Investment NRs.75 Lakhs
Borrowed Capital NRs.28Lakhs

:Loan from HBL

January 4, 2014
Budget Heads

B.Projected Expenditure Heads:

Start-up proposed Exps.(In Rs.00000)

Building ( hired/mnth)

3.50

Infrastructure (High decoration and
automation)

8.00

Garments(clothes,gifts)

50.00

Kids wonderland

5.00

Salaries(all personnel)

3.50

Vehicles

30.00

Miscellaneous(legal and preliminary)

3.00

Total

103.00

January 4, 2014
Executive summary & Conclusion
Preparation of this business plan report is really an
interesting and challenging one.

Market Possibilities
Ultimate kids destination
CSR Policy
PEST analysis

January 4, 2014
Thank You!

January 4, 2014

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Ramesh