Puma

contents ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

history ,[object Object],[object Object],[object Object]

Puma today ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Puma products segment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Chairperson puma ,[object Object],[object Object],[object Object],[object Object],[object Object]

Phases in management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Phases in management cont… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Phases in management cont… ,[object Object],[object Object],[object Object],[object Object],[object Object]

Puma’s promotional strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]

Financial results ,[object Object]

Swot analysis Strengths opportunities Experience in r and d Fitness hype branding Technology Management and international strategy Acquisitions and sponsorships weakness threats `missing sports segments Actual economic situtaion Low financial resources compared to rivals High competition and imitation of products

Mission statement ,[object Object]

Drawback of puma ,[object Object],[object Object],[object Object],[object Object]

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Puma

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