9. The Social Network Strategy We come to them, don’t think the other way around Listen to them Start conversation and dialogues. INTERACT! Generate Word of Mouth Be flexible and lovable
10. Channels for Social Media Public Relations Customer Service Loyalty Building Collaboration Networking Thought-leadership and of course .. Customer acquisition
Now, this is a BRAND! A brand is that deep connection between product and your users. Whether it’s a negative or positive perception, that’s your BRAND!
