Rana Chakrabarti

San Francisco Bay Area United States

Senior Experience Designer at SAP

Technology / Software / Internet

Rana is an experience designer, which he defines as the business of designing moments. Philosophically speaking, people don't want products, they want an experience. This is combination of products, people and policy. Designing an experience requires designing _all_ three layers of the experience. He is interested in changing human behavior at any scale & designing and scaling interventions into Big Systems: currently, the U.S Higher Education System. He also enjoys teaching a plain-english version of the design process to startups and modifying the design process for students on the autism spectrum. His primary design influences are cinematic crafts, systems thinking and the li...