2. Big Bazaar was launched in
September, 2001 with the opening of its
first four stores in
Calcutta, Indore, Bangalore and Hyderab
ad in 22 days. Within a span of ten
years, there are now 161 Big Bazaar
stores in 90 cities and towns across
India. By September 2012 BIG BAZAAR
will have two more stores in North east
namely SILCHAR and JORHAT in Assam.
3. Big Bazaar was started by Kishore Biyani, the
Group CEO and Managing Director of Pantaloon
Retail India. Though Big Bazaar was launched
purely as a fashion format including
apparel, cosmetics, accessory and general
merchandise, over the years Big Bazaar has
included a wide range of products and service
offerings under their retail chain. The current
format includes Big Bazaar, Food
Bazaar, Electronic Bazaar and Furniture Bazaar.
The inspiration behind this entire retail format
was from Saravana Stores, a local store in T.
Nagar, Chennai.
4. Wednesday Bazaar: Big Bazaar introduced the
Wednesday Bazaar concept and promoted it as
“Hafte Ka Sabse Sasta Din”. It was mainly to draw
customers to the stores on Wednesdays, when least
number of customers are observed.
Sabse Sasta Din: With a desire to achieve sales of
Rs 26 Crore in a one single day, Big Bazaar
introduced the concept of "Sabse Sasta Din". The
idea was to simply create a day in a year that truly
belonged to Big Bazaar.
5. Maha Bachat: It was started off in 2006 as a
single day campaign with attractive promotional
offers across all Big Bazaar stores. It has attractive
offers in all its value formats such as Big
Bazaar, Food Bazaar, Electronic Bazaar and
Furniture Bazaar - catering to the entire needs of a
consumer.
Great Exchange Offer: On February 12, 2009 Big
Bazaar launched "The Great Exchange
Offer", through with the customers can exchange
their old goods in for Big Bazaar coupons.
Later, consumers can redeem these coupons for
brand new goods across the nation.
6. 1. Performance: It is the primary operating
characteristics, which determines-how well the
product or service performs the intended function.
Example: Durability of batteries, fuel economy of
cars, BHP of an engine, etc.
* Customer requirement under “performance” of big
bazaar is:-
1) Product Availability: - The basic requirement for a
customer to get thing and basic thing of the store
keeper is to make available goods to its
customers, without that the client-customer relation
is not possible, and business can’t be performed.
so, it the primary requirement for Big Bazaar.
7. 2. Features: These are special features (secondary)
which appeal to customers.
Example: Design of seats in a car, look and color of a
refrigerator, etc.
* Customer requirement under “Features” of big
bazaar is:-
1) Display of goods: - The goods and products
should be displayed in the proper manner, so that it
will be available to them with minimum effort.
So, this is the feature for the Big Bazaar.
2) no of counters: - The counters should be in more
numbers so that billing should be easy, and for
regular customers 0r priority customers there should
be other rows, so that it will be done to them with
minimum effort. So, this is the feature for the Big
Bazaar.
8. 3. Conformance: Conformance testing or type
testing is testing to determine whether a product
or system meets some specified standard that has
been developed for efficiency or interoperability.
To aid in this, many test procedures and test
setups have been developed, either by the
standard's maintainers or external organizations,
specifically for testing conformance to standards.
* Customer requirement under “conformance” of
big bazaar is:-
1) Plastic money or smart card system: - There
should be plastic money or smart card system
available for the improved quality of service and for
up to date service.
9. 4. Reliability: Likelihood of breakdown, repair or
expected time of fault-free operation.
* Customer requirement under “reliability” of big
bazaar is:-
1) Hygienic environment: - The products and
environment should be hygienic so that the
customer doesn’t feel and problem and
uncomfortable in doing business and other
transactions. So, this is the reliability for the Big
Bazaar.
10. 5. Durability: Durability measures the length
of a product’s life. When the product can be
repaired, estimating durability is more
complicated. The item will be used until it is
no longer economical to operate it. This
happens when the repair rate and the
associated costs increase significantly.
It is not applied at Big Bazaar.
11. 6. Serviceability: Convenience and cost of repair
and maintenance and is related to ease in
resolving the customer complains.
* Customer requirement under “Serviceability” of
big bazaar is:-
1) Sales persons should be cooperative and
knowledgeable: - The sales person’s should have
proper information about the products and
services so that they can serve in the best
manner, so, this is the serviceability for the Big
Bazaar.
12. 7. Aesthetics: The aesthetic properties of a product
contribute to a company's or brand's identity. Faults or
defects in a product that diminish its aesthetic
properties, even those that do not reduce or alter other
dimensions of quality, are often causing for rejection.
Aesthetics refers to how the product looks
feels, sounds, tastes or smells. It is clearly a matter of
personal judgment and a reflection of individual
preference.
* Customer requirement under “Aesthetics” of big
bazaar is:-
1) Easy available: - The stores of the Big Bazaar should
be easily reachable and at such point of the city that
every one can reach and do there shopping
there, so, this is the Aesthetics for the Big Bazaar.
2) parking: - There should be proper parking facility
13. Responsiveness: it Service Quality Dimension refers
to the willingness of the company to help its
customers in providing them with a good, quality and
fast service. This is also a very important
dimension, because every customer feels more valued
if they get the best possible quality in the service.
* Customer requirement under “responsiveness” of
big bazaar is:-
1) Attractive offers and schemes: - There should be
time to time schemes and offers available to the
customer so that it will attract customers and help to
crate demand for product and stores for whole year.
So, this is the responsiveness of the Big Bazaar.
14. 9. REPUTATION: -
This is the most important dimension of service
quality, and the whole success depends upon it.
With out it, the continuous survival of the
business is not possible in current world.
* Customer requirement under “reputation” of
big bazaar is:-
1) No expiry product: - There should be no
expiry product into the store as the good quality
of the product is the main thing which makes a
store successful or failure. So, this is the
Reputation of the Big Bazaar.
15. 1. Continuous availability of products: - There should
be continuous supply of the good and product should
be there. The store should be always having proper
backup for the product. It is also required for the
successful running of the stores. So, it is the one of
the technical job in front of the business.
2. Licensing of the stores: - There is always a big
challenge in front of every business in form of the
licensing policies of the business, and grant for its
expansion and opening of new stores. So, it is the
one of the technical job in front of the business.
16. 3. Training and up gradation of the employees: - The
another technical job of Big Bazaar is to focus on the
growth of the employees so that they can be updated
with the new products of the market, and perform
there job with full efficiency.
4. Use of technology:- The use of technology is also
one of the major job challenge for Big Bazaar, as in a
very small time gap, the technique of the retail
shopping is changing. So to work efficiently, it is
required to upgrade and use latest technology.
17. 5. Good extra facility and hospitality: -
Customer’s not only requires all type of good
product but good services at the same time is
required. So other facility like proper
ventilation, setting
facility, entertainment, helpers, trolleys, carry
bags, etc are the other concentration area for
the managers of Big Bazaar.
