SlideShare a Scribd company logo
1 of 94
 
[object Object]
[object Object]
[object Object]
[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
 
[object Object]
[object Object]
[object Object]
 
[object Object],[object Object],[object Object],[object Object]
[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object]
[object Object],[object Object]
 
[object Object],[object Object],[object Object]
[object Object],[object Object]
[object Object]
[object Object],[object Object]
 
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object]
[object Object]
[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
[object Object]
[object Object]
[object Object]
[object Object],[object Object]
[object Object]
[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
[object Object]
[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object]
[object Object]
[object Object],[object Object]
[object Object]
[object Object],[object Object]
[object Object]
[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object]
[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]

More Related Content

What's hot

The future of rural marketing
The future of rural marketingThe future of rural marketing
The future of rural marketingVikram Ram
 
Rural advertising
Rural advertisingRural advertising
Rural advertisingDharmik
 
Rural marketing strategies
Rural marketing strategiesRural marketing strategies
Rural marketing strategiesNipankar guha
 
Rural Marketing - An Insight
Rural Marketing - An InsightRural Marketing - An Insight
Rural Marketing - An InsightHarshit Ahuja
 
Marketing information system
Marketing information systemMarketing information system
Marketing information systemChaitu Royal
 
Rural market segmentation and Targeting & Rural Marketing Research
Rural market segmentation and Targeting & Rural Marketing ResearchRural market segmentation and Targeting & Rural Marketing Research
Rural market segmentation and Targeting & Rural Marketing ResearchArsh Koul
 
Recent innovations in rural marketing
Recent innovations in rural marketingRecent innovations in rural marketing
Recent innovations in rural marketingChandan Puri
 
Rural communication in Rural Marketng
Rural communication in Rural MarketngRural communication in Rural Marketng
Rural communication in Rural MarketngChandan Singh
 
Rural and urban marketing comparetive analysis
Rural and urban marketing comparetive analysisRural and urban marketing comparetive analysis
Rural and urban marketing comparetive analysistrupti soni
 
The 4A's of Rural Marketing.
The 4A's of Rural Marketing. The 4A's of Rural Marketing.
The 4A's of Rural Marketing. Ranga Sai
 
Pricing strategies in rural marketing
Pricing strategies in rural marketingPricing strategies in rural marketing
Pricing strategies in rural marketingisrarullah yousafzai
 
Marketing Mix for Rural market
Marketing Mix for Rural market Marketing Mix for Rural market
Marketing Mix for Rural market Taresh Harvansh
 
Rural marketing research new
Rural marketing research newRural marketing research new
Rural marketing research newRamendra Tripathi
 
Rural marketing
Rural marketingRural marketing
Rural marketingsatya pal
 

What's hot (20)

Rural marketing
Rural marketing Rural marketing
Rural marketing
 
The future of rural marketing
The future of rural marketingThe future of rural marketing
The future of rural marketing
 
Rural marketing ppt
Rural marketing pptRural marketing ppt
Rural marketing ppt
 
Rural advertising
Rural advertisingRural advertising
Rural advertising
 
Rural marketing
Rural marketing Rural marketing
Rural marketing
 
Rural marketing strategies
Rural marketing strategiesRural marketing strategies
Rural marketing strategies
 
Rural Marketing - An Insight
Rural Marketing - An InsightRural Marketing - An Insight
Rural Marketing - An Insight
 
Marketing information system
Marketing information systemMarketing information system
Marketing information system
 
Rural consumer behaviour
Rural consumer behaviourRural consumer behaviour
Rural consumer behaviour
 
Rural Retailing
Rural RetailingRural Retailing
Rural Retailing
 
Rural market segmentation and Targeting & Rural Marketing Research
Rural market segmentation and Targeting & Rural Marketing ResearchRural market segmentation and Targeting & Rural Marketing Research
Rural market segmentation and Targeting & Rural Marketing Research
 
Rural marketing
Rural marketingRural marketing
Rural marketing
 
Recent innovations in rural marketing
Recent innovations in rural marketingRecent innovations in rural marketing
Recent innovations in rural marketing
 
Rural communication in Rural Marketng
Rural communication in Rural MarketngRural communication in Rural Marketng
Rural communication in Rural Marketng
 
Rural and urban marketing comparetive analysis
Rural and urban marketing comparetive analysisRural and urban marketing comparetive analysis
Rural and urban marketing comparetive analysis
 
The 4A's of Rural Marketing.
The 4A's of Rural Marketing. The 4A's of Rural Marketing.
The 4A's of Rural Marketing.
 
Pricing strategies in rural marketing
Pricing strategies in rural marketingPricing strategies in rural marketing
Pricing strategies in rural marketing
 
Marketing Mix for Rural market
Marketing Mix for Rural market Marketing Mix for Rural market
Marketing Mix for Rural market
 
Rural marketing research new
Rural marketing research newRural marketing research new
Rural marketing research new
 
Rural marketing
Rural marketingRural marketing
Rural marketing
 

Similar to Rural marketing

RURAL MARKETING DOCUMENTARY@RAVENSHAW UNIVERSITY AVILASH MOHAPATRA
RURAL MARKETING DOCUMENTARY@RAVENSHAW UNIVERSITY AVILASH MOHAPATRARURAL MARKETING DOCUMENTARY@RAVENSHAW UNIVERSITY AVILASH MOHAPATRA
RURAL MARKETING DOCUMENTARY@RAVENSHAW UNIVERSITY AVILASH MOHAPATRAAvilash Mohapatra
 
Rural marketing potential in india
Rural marketing potential in indiaRural marketing potential in india
Rural marketing potential in indiaDivyanshu Pandey
 
Marketing practices by fmcg companies for rural market shailu (2)
Marketing practices by fmcg companies for rural market shailu (2)Marketing practices by fmcg companies for rural market shailu (2)
Marketing practices by fmcg companies for rural market shailu (2)Md Aktar
 
Marketing practices by fmcg companies for rural market shailu (2)
Marketing practices by fmcg companies for rural market shailu (2)Marketing practices by fmcg companies for rural market shailu (2)
Marketing practices by fmcg companies for rural market shailu (2)Md Aktar
 
Branding in rural areas
Branding in rural areasBranding in rural areas
Branding in rural areasRemeshkumarmk
 
Branding in rural areas
Branding in rural areasBranding in rural areas
Branding in rural areasRohit Paliwal
 
Rural marketing basics
Rural marketing basicsRural marketing basics
Rural marketing basicsMohd Aqil
 
Madhulika research paper
Madhulika research paperMadhulika research paper
Madhulika research paperMadhulikaDutta2
 
Akashganga Case Study
Akashganga Case StudyAkashganga Case Study
Akashganga Case Studyyashpal01
 
Opportunities and challenges in indian rural market
Opportunities and challenges in indian rural marketOpportunities and challenges in indian rural market
Opportunities and challenges in indian rural marketSAMEER LAKHANI
 
An analytical study on the opportunities of rural marketing in india
An analytical study on the opportunities of rural marketing in indiaAn analytical study on the opportunities of rural marketing in india
An analytical study on the opportunities of rural marketing in indiaIAEME Publication
 
Rural marketing-strategies-hll
Rural marketing-strategies-hllRural marketing-strategies-hll
Rural marketing-strategies-hllDharmik
 
PROJECT MT1&2 RURAL MARKETING
PROJECT  MT1&2 RURAL MARKETINGPROJECT  MT1&2 RURAL MARKETING
PROJECT MT1&2 RURAL MARKETINGSankalp Katiyar
 
Challenges and strategies in Rural Marketing
Challenges and strategies in Rural MarketingChallenges and strategies in Rural Marketing
Challenges and strategies in Rural MarketingMD SALMAN ANJUM
 

Similar to Rural marketing (20)

RURAL MARKETING DOCUMENTARY@RAVENSHAW UNIVERSITY AVILASH MOHAPATRA
RURAL MARKETING DOCUMENTARY@RAVENSHAW UNIVERSITY AVILASH MOHAPATRARURAL MARKETING DOCUMENTARY@RAVENSHAW UNIVERSITY AVILASH MOHAPATRA
RURAL MARKETING DOCUMENTARY@RAVENSHAW UNIVERSITY AVILASH MOHAPATRA
 
Rural marketing potential in india
Rural marketing potential in indiaRural marketing potential in india
Rural marketing potential in india
 
Marketing practices by fmcg companies for rural market shailu (2)
Marketing practices by fmcg companies for rural market shailu (2)Marketing practices by fmcg companies for rural market shailu (2)
Marketing practices by fmcg companies for rural market shailu (2)
 
Marketing practices by fmcg companies for rural market shailu (2)
Marketing practices by fmcg companies for rural market shailu (2)Marketing practices by fmcg companies for rural market shailu (2)
Marketing practices by fmcg companies for rural market shailu (2)
 
Branding in rural areas
Branding in rural areasBranding in rural areas
Branding in rural areas
 
Branding in rural areas
Branding in rural areasBranding in rural areas
Branding in rural areas
 
Rural marketing basics
Rural marketing basicsRural marketing basics
Rural marketing basics
 
India’s next big thing the rural market
India’s next big thing   the rural marketIndia’s next big thing   the rural market
India’s next big thing the rural market
 
Madhulika research paper
Madhulika research paperMadhulika research paper
Madhulika research paper
 
Akashganga Case Study
Akashganga Case StudyAkashganga Case Study
Akashganga Case Study
 
Opportunities and challenges in indian rural market
Opportunities and challenges in indian rural marketOpportunities and challenges in indian rural market
Opportunities and challenges in indian rural market
 
[Rural marketing]
[Rural marketing][Rural marketing]
[Rural marketing]
 
An analytical study on the opportunities of rural marketing in india
An analytical study on the opportunities of rural marketing in indiaAn analytical study on the opportunities of rural marketing in india
An analytical study on the opportunities of rural marketing in india
 
Rural marketing
Rural marketing Rural marketing
Rural marketing
 
Rural marketing
Rural marketingRural marketing
Rural marketing
 
Rural marketing-strategies-hll
Rural marketing-strategies-hllRural marketing-strategies-hll
Rural marketing-strategies-hll
 
Chapter1
Chapter1Chapter1
Chapter1
 
SUBJECT RURAL MARKETING
SUBJECT RURAL MARKETINGSUBJECT RURAL MARKETING
SUBJECT RURAL MARKETING
 
PROJECT MT1&2 RURAL MARKETING
PROJECT  MT1&2 RURAL MARKETINGPROJECT  MT1&2 RURAL MARKETING
PROJECT MT1&2 RURAL MARKETING
 
Challenges and strategies in Rural Marketing
Challenges and strategies in Rural MarketingChallenges and strategies in Rural Marketing
Challenges and strategies in Rural Marketing
 

Rural marketing

  • 1.  
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.  
  • 14.
  • 15.
  • 16.
  • 17.  
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.  
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.  
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.  
  • 40.
  • 41.
  • 42.
  • 43.
  • 44.
  • 45.
  • 46.
  • 47.
  • 48.
  • 49.
  • 50.
  • 51.
  • 52.
  • 53.
  • 54.
  • 55.
  • 56.
  • 57.
  • 58.
  • 59.
  • 60.
  • 61.
  • 62.
  • 63.
  • 64.
  • 65.
  • 66.
  • 67.
  • 68.
  • 69.
  • 70.
  • 71.
  • 72.
  • 73.
  • 74.
  • 75.
  • 76.
  • 77.
  • 78.
  • 79.
  • 80.
  • 81.
  • 82.
  • 83.
  • 84.
  • 85.
  • 86.
  • 87.
  • 88.
  • 89.
  • 90.
  • 91.
  • 92.
  • 93.
  • 94.

Editor's Notes

  1. What Does Market Penetration Mean? A measure of the amount of sales or adoption of a product or service compared to the total theoretical market for that product or service. The amount of sales or adoption can be an individual company's sale or industry while the theoretical market can be the total population or an estimate of total potential consumers for the product.
  2. NCAER has done pioneering research work in areas of applied economics with an emphasis on policy analysis and application of modern quantitative techniques to development issues, regional development and planning, household income, consumption, savings /investment and energy.