11. Go Overboard
Once youāve gone to āsupreme link pyramid elite,ā you know youāre desperate. http://www.wickedfire.com/links-
seo/154095-supreme-all-one-seo-solution-only-28-proven-results-dominate-google.html
15. Links Were Never Really Votes
Does the author mean
to endorse this page?
Does he mean to say it
should rank better for
āa very similar thing?ā
Search engines found links useful as a proxy, but most of those linking on the web donāt intend to contribute to the link graph.
16. The Algo Wasnāt Intended to Benefit Marketers
http://marketingland.com/is-googles-over-optimization-penalty-its-jump-the-shark-moment-in-web-search-8633
17. But SEOs Are Better at Links than Everyone Else
Linklove London Last Friday via: http://foliovision.com/2012/03/31/distilled-linklove-conference-london-2012-review
18. WebSpam Struggles to Keep Up
http://www.seomoz.org/blog/how-google-makes-liars-out-of-the-good-guys-in-seo
19. Many Links are a Thorn in Search Enginesā Side
An enlightening example of spammer mentality: https://www.google.com/search?q=build+my+rank+alternatives
20. Googleās Clearly Trying to Move Beyond Links
Individual link
metrics have lower
correlation over
time, while social
signals rise.
Via http://www.seomoz.org/blog/facebook-twitters-influence-google-search-rankings
21. Sharing on the Web Has Evolved
It used to be that
the āLinkeratiā
controlled the
webās sharing.
http://www.seomoz.org/blog/21-tips-to-earn-links-and-tweets-to-your-blog-post
22. Today, the āLinkeratiā are a Far Bigger Group
Via http://www.slideshare.net/fullscreen/PewInternet/022612-nfais-newnormalpdf/6 (Pew Internet & American Life Project)
24. I Want to Rank Higher For This Query
Ranking here
will bring me
more customers
https://www.google.com/search?q=custom+kitchen+knives
25. Decision Time
OPTION A:
Create lots of great content, start
OPTION B:
a blog, shoot some videos, build
Point some @#$%ing
up a community via social
links at my page.
networks, participate in
forums, try to earn some pressā¦
Option A sounds like a lot of workā¦
26. Most SEOs Make the Obvious Choice
YEE-HAW LINKS!!
Option B can certainly work.
28. What Really Matters to a Business on the Web?
Competitors Tactics: Avg Cost of Acquisition:
Paid Search $95.00
Banners & Display Ads $150.00
Brand Advertising $Unknown
Television, Radio & Print Media $180.00
Contextual Ads $115.00
Paid forms of acquisition are easier to measure, optimize and invest in. Managementās comfortable with them.
The engines/platforms make it easy to buy them. Why wouldnāt you use paid acquisition?
29. What Really Matters to a Business on the Web?
āInboundā Tactics Avg Cost of Acquisition:
Organic Search $15.00
Social Media Marketing $35.00
Blogs & RSS $60.00
Community / Forum Participation $20.00
Video Content $70.00
If you invest in inbound tactics, your cost of custom acquisition can be dramatically lower than the competitionās
30. What Really Matters to a Business on the Web?
COCA / CLTV = This
Ratio. Strength here
means you have more
to invest in every other
part of the business.
Thanks to Cascadia Capital for the chart: http://www.cascadiacapital.com/
31. Decision Time
OPTION A: OPTION B:
Content + SEO + Social + Point some @#$%ing
Community + Press links at the page.
Which one of these truly
results in lower COCA?
This time, Option A looks a lot more appealing.
33. #1: I Want to Invest in Multiple Channels at Once
More Long
Higher More Brand
Tail SEO
Conversion Rate Visibility
Higher Organic CONTENT! Stronger Social
Search Rankings Following
More Direct & Bigger Fanbase & More Referring
Bookmarking Traffic Community Links
Content, by its very nature, creates multi-channel marketing opportunities and wins.
34. #2: I Want to Be Proud of My Work
Am I making the Internet a better place?
35. #3: I Want Strategies that Last No Matter What
If this is the future, I
better build a memorable
brand that has positive
signals of every kind.
I want marketing that will last even if Siri replaces Google, social replaces search, apps replace the web, etc. (note: I donāt
actually believe any of those things will happen, but I do like to be prepared)
36. #3: I Want Strategies that Last No Matter What
Who knows, maybe DDG is really on to something: http://duckduckgo.com/traffic.html
37. #4: Content Builds Links While I Sleep
Virtually every link here is
editorially-given because
of content weāve produced
https://www.google.com/search?q=seomoz+-site:seomoz.org&tbs=qdr:h (qdr:h at the end of the query narrows to results from just 1hr)
40. Donāt Limit Yourself to Content About Your Subject
This blog might work for
them, but IMO, itās far too
topically specific and not
āinterestingā enough to be
consistently share-worthy.
http://www.theofficesuppliessupermarket.com/blog
41. Discover What Your Audience Shares
Three tools: http://followerwonk.com, http://topsy.com, and Googleās Discussion Search
42. Brand Your Content to Align with Your Business/Products
Fiskars Scissors (fiskars.com) runs the amazing Fiskateers blog (http://www.fiskateers.com/); a great example of alignment.
Though, for SEO, I wish theyād gone with fiskars.com/fiskateers or fiskars.com/blog
43. Or Brand Your Product to Align with Your Content?
Coudal Partners is a
fascinating example of this.
This is basically what we did at SEOmoz ā created a product that fit with the content + audience weād built
44. Remember, Content Can Mean:
Actual Content Community Products Platform/Data
The ācontentā you produce and market can be much more than just a blog (though blogs are pretty awesome at this)
59. Erasable, Caffeine-Monitor Board Next to My Desk
http://designtaxi.com/news/351340/In-Caffeine-We-Trust-An-Infographic-To-Track-Your-Coffee-Consumption/ - but simple/erasable on a mini-whiteboard
60. Caffeine Tracking/Contest Mobile App
Make the leaderboard publicly accessible for those who opt-in, and then link to the social accounts of the most caffeinated members.
61. Rating Drinks on an Official āCaffeine Scaleā
Rate every beverage from every store possible on caffeine content, taste and caloric content and have a monthly dynamic leaderboard.
62. Weird Foods and Drinks that Contain Caffeine
Ughā¦ And this is one of the
best articles I could find.
Rate every beverage from every store possible on caffeine content, taste and caloric content and have a monthly dynamic leaderboard.
63. Costumes Beyond Halloween
No domain given, so Iāll just work on the concepts. BTW ā that Yodabot is awesome.
64. Analysis of Hollywood Costumes
http://clothesmonaut.wordpress.com/category/costume-analysis/ - buy this blog, or re-create it.
65. Give Awards to the Best āStreet-Spottedā Costumes
You can set up an
alert/search, watch for
these, tweet to the winners
and ask for permission to
feature their photos.
https://twitter.com/#!/search/realtime/costume%20twitpic ā you can use a few modified versions of this query, too
66. Coverage of Non-Halloween Costume Events
http://www.flickr.com/search/?w=all&q=fremont+zombie&m=text ā thereās tons of these.