5. #2: Stick to Your Values,
(Especially When It’s Hard)
“The core values embodied in our credo might be a
competitive advantage, but that is not why we have
them. We have them because they define for us what
we stand for, and we would hold them even if they
became a competitive disadvantage.”
- Ralph S. Larsen, CEO of Johnson & Johnson
http://www.jimcollins.com/article_topics/articles/good-to-great.html
6. #3: Build a Team that Matches
Your Values
http://blog.eladgil.com/2012/04/never-ever-compromise-hiring-for.html
7. #4: Marketing Matters as Much
as Product
http://www.seomoz.org/blog/i-disagree-with-fred-marketing-is-for-companies-that-have-great-products
8. #5: Make Customer Acquisition Cost a
Competitive Advantage
Paid Channels
Only 15% of Moz’s customers come via paid
channels; hence our cost to acquire customers
is ~$73 and payback period is 0.7 months! This
Inbound meant we could grow and invest, even when
we couldn’t raise outside funding.