The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
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Making Presentations Better
1. Making Presentations Better Helpful pieces Iâve learned over the years giving several hundred presentations to a wide variety of audiences. http://bit.ly/randsprestips By Rand Fishkin, September 2011
2. Getting Good at PresentationsTakes Serious Time Rand really sucked when he started out.
10. And, finally, thing #4!http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html So painful! Why do you hate kittens?
11. Actually, you just pulled this trigger http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html You monster!
12. Next time, go with 4 separate slides like these next 4: http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
13. Do This One Thing: http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html Screenshots of relevant tweets that illustrate your point are an easy way to add a visual
14. Then Do This Other Thing: vs. Comparing a ârightâ vs. âwrongâ way on one slide (or two) is another great visual way to explain your points. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
15. Now Do Thing #3 Long tail of video sites get 50% of all online video traffic/views! Marketers love charts and graphs, particularly if youâve made them personally but EVEN IF you just use something off the web! Screenshots of Google Analytics, for example ï http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
16. And, finally, do thing #4 This Other Thing This thing A Third Thing Using just the visuals of Powerpoint itself (boxes and arrows) still make for better, more informational slides than bullet points. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
17. Rule #2:Make It Actionable! Give me something I can do after seeing your slide that will improve my site/rankings/traffic/marketing
18. Whoâs Mentioned You on Google+? STEP 1: Click Notifications STEP 2: Click Mentions The action here is obvious â to find your mentions on Google+, you can follow the two arrows and get the list. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
19. True Reach of RSS Content via Feedburner On average, this many people actually read a post via feed Again, an obvious action â use the âreach (on average)â number as a KPI for tracking your feedâs success (or lack thereof) http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
20. Rule #3:Make the Content Fit the Audience When in doubt, always go for too advanced over too basic (but make sure to research attendees before you make your outline).
21. Beginner Audience? Walk Them Through Step by Step and Donât Assume Knowledge: Paid Organic http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
22. Advanced Audience? Share Stuff They Havenât Heard/Seen Before: http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html Many social marketers wonât yet have seen http://www.findpeopleonplus.com/
23. Rule #4:Craft a Narrative Arc Loss -> Journey -> Test -> Return. Just like middle school humanities class.
30. Story of Inbound Combining to WorkLoss Journey Test Return Another Narrative Embedded by Way of an Example Story http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html I like to make my outlines directly in Gmail, so I can access and edit anywhere.
31. Rule #5:Speak from the heart. When youâre passionate about a topic, and have real emotion behind your data/tips, it shines through!
36. Create Presentation Outline in Gmail: I can now access my outline anywhere, even on my phone, and edit anytime I have a good idea for a topic or slide. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
37. Build Empty Slides w/ Titles Only, Then Add Images, Screenshots or Text-Based Visuals Empty just like this! This gets the whole thing into Powerpoint, and then itâs merely a matter of finding the right images. Sometimes Geraldine even helps me find graphics! http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
38. My Slides Follow this Format: Branding Large Title Visuals Callouts w/ Arrows(omg, this is so meta!) Rogerâs words of wisdom (or a link)
39. Put My Slides on Slideshareand Tweet the Link Just Prior to Getting on Stage Now, the retweet amplification from audience members can help to get the slide deck to go âhotâ on Slideshare and make the homepage. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
40. Create an easy-to-remember bit.ly link and put it on the front and last page of the slide deck. Download this deck: http://bit.ly/randsprestips This way, the audience can easily get to the slide deck without having to search (and I have analytics about how many people clicked the link). http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
41. Re-use Presentation Content on the Blog If it was good enough to present, itâs good enough to share. Plus, it keeps me disciplined to create useful, self-explanatory slides. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
42. Never, Ever Practice Via http://www.markstivers.com/wordpress/?p=291 This means my slides have to help carry me through the narrative arc and provide structure to the talk. It also eliminates any need for memorization. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
43. Wait Until the Last Minute to Make the Deck 11:26pm last night ï Weird? Maybe, but if I leave myself 6 hours to create a slide deck, the maximum time it takes me is⊠6 hours! If I start 3 weeks early, it might take dozens of hours. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
44. Go Forth and Present! And donât worry if it takes you a few years to get good at this stuff. Beep! ï Download: http://bit.ly/randsprestips