1. Making Presentations Better Helpful pieces I’ve learned over the years giving several hundred presentations to a wide variety of audiences. http://bit.ly/randsprestips By Rand Fishkin, September 2011

2. Getting Good at PresentationsTakes Serious Time Rand really sucked when he started out.

3. I was at least this scared

5. Points

6. Kill

8. Then do this other thing

9. Now do thing #3

10. And, finally, thing #4!http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html So painful! Why do you hate kittens?

11. Actually, you just pulled this trigger http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html You monster!

12. Next time, go with 4 separate slides like these next 4: http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

13. Do This One Thing: http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html Screenshots of relevant tweets that illustrate your point are an easy way to add a visual

14. Then Do This Other Thing: vs. Comparing a “right” vs. “wrong” way on one slide (or two) is another great visual way to explain your points. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

15. Now Do Thing #3 Long tail of video sites get 50% of all online video traffic/views! Marketers love charts and graphs, particularly if you’ve made them personally but EVEN IF you just use something off the web! Screenshots of Google Analytics, for example  http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

16. And, finally, do thing #4 This Other Thing This thing A Third Thing Using just the visuals of Powerpoint itself (boxes and arrows) still make for better, more informational slides than bullet points. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

17. Rule #2:Make It Actionable! Give me something I can do after seeing your slide that will improve my site/rankings/traffic/marketing

18. Who’s Mentioned You on Google+? STEP 1: Click Notifications STEP 2: Click Mentions The action here is obvious – to find your mentions on Google+, you can follow the two arrows and get the list. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

19. True Reach of RSS Content via Feedburner On average, this many people actually read a post via feed Again, an obvious action – use the “reach (on average)” number as a KPI for tracking your feed’s success (or lack thereof) http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

20. Rule #3:Make the Content Fit the Audience When in doubt, always go for too advanced over too basic (but make sure to research attendees before you make your outline).

21. Beginner Audience? Walk Them Through Step by Step and Don’t Assume Knowledge: Paid Organic http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

22. Advanced Audience? Share Stuff They Haven’t Heard/Seen Before: http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html Many social marketers won’t yet have seen http://www.findpeopleonplus.com/

23. Rule #4:Craft a Narrative Arc Loss -> Journey -> Test -> Return. Just like middle school humanities class.

25. How Things are Sold Today

26. Marketers Have Been Left Behind

27. Why Inbound Rocks

28. Inbound Tactics

29. How to Measure

30. Story of Inbound Combining to WorkLoss Journey Test Return Another Narrative Embedded by Way of an Example Story http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html I like to make my outlines directly in Gmail, so I can access and edit anywhere.

31. Rule #5:Speak from the heart. When you’re passionate about a topic, and have real emotion behind your data/tips, it shines through!

32. When you’re excited, they’re excited! (and no, you don’t need to wear a suit)

33. Rule #6:Making fun of the English = OK Bollocks me MugglesHogswollop

34. Proper Tailoring Sewn by Fashion Philistines Necktie w/ Windsor Knot Pasty white neck skin Matching WaistCoat/Vest Squishy Pinkness Appropriate Sleeve Length Coatsleeves that ends mid-forearm

35. My Personal Presentation Hacks Warning: These may not work for everyone

36. Create Presentation Outline in Gmail: I can now access my outline anywhere, even on my phone, and edit anytime I have a good idea for a topic or slide. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

37. Build Empty Slides w/ Titles Only, Then Add Images, Screenshots or Text-Based Visuals Empty just like this! This gets the whole thing into Powerpoint, and then it’s merely a matter of finding the right images. Sometimes Geraldine even helps me find graphics! http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

38. My Slides Follow this Format: Branding Large Title Visuals Callouts w/ Arrows(omg, this is so meta!) Roger’s words of wisdom (or a link)

39. Put My Slides on Slideshareand Tweet the Link Just Prior to Getting on Stage Now, the retweet amplification from audience members can help to get the slide deck to go “hot” on Slideshare and make the homepage. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

40. Create an easy-to-remember bit.ly link and put it on the front and last page of the slide deck. Download this deck: http://bit.ly/randsprestips This way, the audience can easily get to the slide deck without having to search (and I have analytics about how many people clicked the link). http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

41. Re-use Presentation Content on the Blog If it was good enough to present, it’s good enough to share. Plus, it keeps me disciplined to create useful, self-explanatory slides. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

42. Never, Ever Practice Via http://www.markstivers.com/wordpress/?p=291 This means my slides have to help carry me through the narrative arc and provide structure to the talk. It also eliminates any need for memorization. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

43. Wait Until the Last Minute to Make the Deck 11:26pm last night  Weird? Maybe, but if I leave myself 6 hours to create a slide deck, the maximum time it takes me is… 6 hours! If I start 3 weeks early, it might take dozens of hours. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

44. Go Forth and Present! And don’t worry if it takes you a few years to get good at this stuff. Beep!  Download: http://bit.ly/randsprestips