SlideShare a Scribd company logo
1 of 101
Download to read offline
Rand Fishkin, Wizard of Moz | @randfish | rand@moz.com
Being Signal Amidst the Noise
bit.ly/randsignal
Get the presentation:
5 Minutes
OnlineOnline
Let’s see what’s
going on…
Sounds fun, but no time
Meh. Don’t need it.
I know I should read this…
Meh.
Saw that earlier.
Yeah, yeah. Not causation blah blah.
Meh.
Maybe later.
Meh.
Thanks
Richard!
I should check
these, but…
Cool.
Older post. I can
probably skip.
At some point, I need to
read through these…
Ad. Ignore.
Why are there so
many @#$%! kinds
of notifications!?
283? I’m never going to
have time for this…
Whoa. I should really comment on
this, and maybe send my friends an
email to say congrats.
@#$%! Assholes are trying to ruin the
gender-balance progress we’ve been
making as an industry.
Whoa! Friends are having babies! I should
really drop them a line…
Meh.
Meh.
Meh.
Meh.
I might read this one…
The rest of these… Meh.
This sounds interesting.
Ugh. Email’s overloaded again.
Actually, that only took me
4 Minutes4 Minutes
More People
Online
Spending
More Time
Clicking More
Stuff+ +
=
Easier to Get Web Traffic!
More People
Online
Spending
More Time
Clicking More
Stuff+ +
=
Easier to Get Web Traffic!
x
Harder
The Law of Shitty Clickthrough Rates
Via Andrew Chen’s Blog
Part of brain that
pays attention
Internet
Via Has Technology Changed Us
Research into brain plasticity suggests that screen
engagement is literally rewiring our minds
This Leaves Marketers in a Scary Predicament
Why isn’t anyone paying
attention to me?!
Stand out from the
crowd
Or Become the Noise Everyone’s Trying to Filter
Hello?
Strategies to Become
Signal Amidst the Noise
5
Pursue Less Accessible
Opportunities
#1
Everyone is Chasing the Same Keywords
AdWords Hiding Data Spells Opportunity for Those
Who Broaden their Keyword Sets
AdWords Hiding Data Spells Opportunity for Those
Who Broaden their Keyword Sets
Clearly, they have
search volume…
UberSuggest & KeywordTool.io
are Used by Many Folks
Google Suggest + WildcardsAre Rarely Used
Related SearchesAreAlso Underutilized
As is Google Correlate
Manually Extracting Topics, Interests, and Language from Online
Discussions Is Hardest (and least pursued) ofAll
Top Influencers Attract
Everyone’s Attention
But these folks have
massively busy streams,
often teeming with “outreach
attempts”
Perhaps, we could look at
who influences them…
Or sort our
influencers
by more useful
metrics
Or scroll further
down the list to
find those who’d
be more receptive
Marketers Are Told to Pursue Channels
& Tactics that Scale
Via the GrooveHQ Blog
Which means the tactics that don’t scale stand out
from the crowd
Apersonal email
from the
CEO/founder to
every single new
customer?
This is not a man, but rather, a machine intelligence,
simulating a human, sent to show us all what incredible
participation on a social network looks like.
My non-scalable activity is to answer almost every request I
get – to meet, to answer questions, to do an interview –
doing that for a decade has built some hard-to-replicate
goodwill connections.
Invest in Formats that
Others Avoid
#2
The Easier Content is to Create;
The Harder it is to Stand Out
Blog Post
Tweet
Useful Guide Interactive Tool
Guest Contribution
for aNotable
Publisher
Photo
MobileApp
Video Custom Illustration
Physical
Product
Successful,
scalable community
Easier Harder
The Fastest
Growing Social
Platforms Are
Based on Visuals:
Via Global Web Index
Visuals are often
perceived as more
trustworthy and
accurate than text
alone.
Chart from NYMag’s Science of Us, Data
from Prof. Brendan Nyhan
Unfortunately,ALot of Marketing Investments in
Visuals… Well… Suck.
“Stockneric”
“Borporate”
“Illedgfographic”
If You Can Stand Out
Amidst this Crowd,
Amplification is Far
Easier toAchieve
Data from Stone Temple Consulting’s Dec. 2014 Twitter Engagement Study
Weirdly,Authentic &Amateur seems to
often outperform Polished & Professional
Via T-Shaped Web Marketer and Why SEOs Need to CareAbout Correlation
The Less Directly a Tactic Leads to
Sales, the Less the Competition
Most Marketers and
Sites Focus
on Optimizing for
Conversion
Get More and More
People Through
These Steps
And Get
Paid
$$
But Investments in Education and Entertainment are
Often Less Crowded
Overrun with ads;
hypercompetitive
No ads; plenty room for
new players
Playing
Games
Browsing
Social
Reading
News
Engaging in
Discussions
Following
Influencers
If you get to know your audience well
enough, you’ll know what they do before
they ever reach the funnel
Research
If You Don’t Know…
Via Growing Your Audience w/ Random
Affinities
Via Use Customer Surveys to Define Your
Content Marketing Efforts
Ask
Adopt Early, While
Competitors Delay
#3
Facebook’s Ads Are Finally
Reaching Saturation
But These PlatformsAren’t (Yet)
Via Instagram Starts LettingAds Be Clickable
SeeA Pinteresting New PPC Platform
Excellent article fromAJ Kohn on using StumbleUpon + Remarketing with Great Results
See Native or Not, Gum Gum’s In-ImageAds Work, and That’s What Matters
See TheAdvertiser’s Guide to Surviving Reddit
Mobile-Friendly is Table Stakes,
But Mobile-First is Still in Infancy
Via Benefits of a Mobile-First Design Strategy
Tinder is one of the most
powerful examples of a
mobile-first design success.
Via What Can We Learn from Tinder
CNNhasrecently beenexperimentingwith mobile-firstcontentformats that
createunique,engagingexperiences aroundcontent.
Target Keywords, Sites, & Influencers
BEFORE they Become Popular
As an early Niice
supporter, Mailchimp
got a sweet ad deal
to a great audience
Today’s news forms tomorrow’s keyword demand
Via PopURLs
When stories like this
becomes popular, keyword
demand skyrockets, and
fresher content has a better
chance to rank.
ReachingTop
Influencers Can Feel
Almost Impossible
I may not be able to get
Nilofer’s attention, but I
can probably get in front of
her up-and-coming
influencers
(via followeronk)
Socialbakers will
show you the fastest-
growing profiles on
Twitter, G+, &
Youtube in given
categories and
countries
Pay Attention to Correlation as
Well as Causal Inputs
#4
In Social Media, Correlation Data is Well-Accepted
Via Stone Temple’s Study of 4M+ Tweets
e.g. Social Shares are Poorly Correlated w/ Content Engagement
Via What You Think You KnowAbout the Web Is Wrong (from Chartbeat)
e.g. Facebook Likes of Movie PagesAre Well-Correlated to
Box Office Returns
Via CitizenNet
Via Experience the Blog
Little Correlation
Between Facebook
Activity and Stock
Performance
We Use Correlation Data Intelligently in CRO
Via Wordstream & KISS Metrics
And InAdvertising
Via Comscore & MarketingLand
But, For Some Reason, When We Observe Correlations
in SEO….
Via SearchMetrics Google UK Correlations
Everyone Loses Their Minds
Via Northcutt Blog
When You Hear This:
“Just because you implement
schema.org doesn’t necessarily
mean you should rank higher.”
Via Does Use of Schema.org Markup Create a Ranking Benefit
Think This:
“Schema might boost your
rankings, because CTR,
which is improved by
schema, can directly or
indirectly affects rankings.”
Via Does Use of Schema.org Markup Create a Ranking Benefit
Then ConsiderAnalyzing the Data:
Via SchemaAnalysis in SERPs from SearchMetrics
Correlation doesn’t tell us
why a site/page ranks
higher than another.
Correlation tells us what features
& metrics sites/pages that rank
higher have that lower ranking
sites/pages don’t have..
More in this post: Why SEOs Need to CareAbout Correlation
I want to know what top
ranking sites are doing
differently than lower ranking
sites, even if it’s not a directly
causal input to Google’s
algorithm!
More in this post: Why SEOs Need to CareAbout Correlation
Invest in the Hardest Tactic to
Measure: Brand
#5
Via Microsoft Research’s Domain Bias in Web Search
Web SearchersAre Strongly Biased by Brands
Searchers clicked WebMD 25%+ more often, even
when it was given a less relevant snippet
Via Queries & Clicks Can Influence Google’s Results
Given that Queries & Clicks Can Influence Rankings…
A few hundred clicks
moved this result
from #7 to #1 in
under 3 hours.
And thatTopical DomainAuthority is Such a Powerful Influencer
of Rankings:
Via Cognitive SEO’s Panda 4.0Analysis
Via Forbes’Top Brands List
Brand May Be
a HugeAsset
Via SEER Interactive’s Post on OfflineAdvertising Influencing Organic Search
In the Future, BrandAdvertising May Be a Part of How SEO
CampaignsAre Done:
Rand Fishkin, Wizard of Moz | @randfish | rand@moz.com
bit.ly/randsignal

More Related Content

Viewers also liked

Responsive Webdesign - Voraussetzung für gutes Ranking
Responsive Webdesign - Voraussetzung für gutes RankingResponsive Webdesign - Voraussetzung für gutes Ranking
Responsive Webdesign - Voraussetzung für gutes Rankingluna-park GmbH
 
Google Analytics: Enhanced Ecommerce Tracking
Google Analytics: Enhanced Ecommerce TrackingGoogle Analytics: Enhanced Ecommerce Tracking
Google Analytics: Enhanced Ecommerce Trackingluna-park GmbH
 
Daten statt Raten - Affiliate Methoden für Experten
Daten statt Raten - Affiliate Methoden für ExpertenDaten statt Raten - Affiliate Methoden für Experten
Daten statt Raten - Affiliate Methoden für ExpertenMaximilian Schirmer
 
brennpunkt eTourism 2013: Google perfektionieren
brennpunkt eTourism 2013: Google perfektionieren brennpunkt eTourism 2013: Google perfektionieren
brennpunkt eTourism 2013: Google perfektionieren luna-park GmbH
 
Content Audits - Inhalte datenbasiert optimieren - Contentixx 2017
Content Audits - Inhalte datenbasiert optimieren - Contentixx 2017Content Audits - Inhalte datenbasiert optimieren - Contentixx 2017
Content Audits - Inhalte datenbasiert optimieren - Contentixx 2017luna-park GmbH
 
Agile Content Strategy: developing and implementing a content strategy with f...
Agile Content Strategy: developing and implementing a content strategy with f...Agile Content Strategy: developing and implementing a content strategy with f...
Agile Content Strategy: developing and implementing a content strategy with f...Babak Zand
 
Searchmetrics Summit: Content Management
Searchmetrics Summit: Content ManagementSearchmetrics Summit: Content Management
Searchmetrics Summit: Content ManagementMarco Lauerwald
 
The Power of Deep Learning in Content Analysis
The Power of Deep Learning in Content AnalysisThe Power of Deep Learning in Content Analysis
The Power of Deep Learning in Content AnalysisMichael Weber
 
SEO & UX: So Happy Together
SEO & UX: So Happy TogetherSEO & UX: So Happy Together
SEO & UX: So Happy TogetherRand Fishkin
 
E Commerce & Google Analytics
E Commerce & Google AnalyticsE Commerce & Google Analytics
E Commerce & Google AnalyticsMareike Doll
 
Der E-commerce Code - Differenzierung und Fokus durch neue Kennzahlen(modelle)
Der E-commerce Code - Differenzierung und Fokus durch neue Kennzahlen(modelle)Der E-commerce Code - Differenzierung und Fokus durch neue Kennzahlen(modelle)
Der E-commerce Code - Differenzierung und Fokus durch neue Kennzahlen(modelle)Mareike Doll
 
Site Speed EXTREME - SEOkomm 2014
Site Speed EXTREME - SEOkomm 2014Site Speed EXTREME - SEOkomm 2014
Site Speed EXTREME - SEOkomm 2014Bastian Grimm
 
10 Key Takeaways We Learned From Glassdoor Employer Branding Summit
10 Key Takeaways We Learned From Glassdoor Employer Branding Summit10 Key Takeaways We Learned From Glassdoor Employer Branding Summit
10 Key Takeaways We Learned From Glassdoor Employer Branding SummitGlassdoor
 
A discussion of the brooklyn staten island athletic league's basketball division
A discussion of the brooklyn staten island athletic league's basketball divisionA discussion of the brooklyn staten island athletic league's basketball division
A discussion of the brooklyn staten island athletic league's basketball divisionCraig Raucher New York
 

Viewers also liked (15)

Responsive Webdesign - Voraussetzung für gutes Ranking
Responsive Webdesign - Voraussetzung für gutes RankingResponsive Webdesign - Voraussetzung für gutes Ranking
Responsive Webdesign - Voraussetzung für gutes Ranking
 
Google Analytics: Enhanced Ecommerce Tracking
Google Analytics: Enhanced Ecommerce TrackingGoogle Analytics: Enhanced Ecommerce Tracking
Google Analytics: Enhanced Ecommerce Tracking
 
Daten statt Raten - Affiliate Methoden für Experten
Daten statt Raten - Affiliate Methoden für ExpertenDaten statt Raten - Affiliate Methoden für Experten
Daten statt Raten - Affiliate Methoden für Experten
 
brennpunkt eTourism 2013: Google perfektionieren
brennpunkt eTourism 2013: Google perfektionieren brennpunkt eTourism 2013: Google perfektionieren
brennpunkt eTourism 2013: Google perfektionieren
 
Content Audits - Inhalte datenbasiert optimieren - Contentixx 2017
Content Audits - Inhalte datenbasiert optimieren - Contentixx 2017Content Audits - Inhalte datenbasiert optimieren - Contentixx 2017
Content Audits - Inhalte datenbasiert optimieren - Contentixx 2017
 
Agile Content Strategy: developing and implementing a content strategy with f...
Agile Content Strategy: developing and implementing a content strategy with f...Agile Content Strategy: developing and implementing a content strategy with f...
Agile Content Strategy: developing and implementing a content strategy with f...
 
Searchmetrics Summit: Content Management
Searchmetrics Summit: Content ManagementSearchmetrics Summit: Content Management
Searchmetrics Summit: Content Management
 
The Power of Deep Learning in Content Analysis
The Power of Deep Learning in Content AnalysisThe Power of Deep Learning in Content Analysis
The Power of Deep Learning in Content Analysis
 
SEO & UX: So Happy Together
SEO & UX: So Happy TogetherSEO & UX: So Happy Together
SEO & UX: So Happy Together
 
Slideweb audit internet
Slideweb audit internetSlideweb audit internet
Slideweb audit internet
 
E Commerce & Google Analytics
E Commerce & Google AnalyticsE Commerce & Google Analytics
E Commerce & Google Analytics
 
Der E-commerce Code - Differenzierung und Fokus durch neue Kennzahlen(modelle)
Der E-commerce Code - Differenzierung und Fokus durch neue Kennzahlen(modelle)Der E-commerce Code - Differenzierung und Fokus durch neue Kennzahlen(modelle)
Der E-commerce Code - Differenzierung und Fokus durch neue Kennzahlen(modelle)
 
Site Speed EXTREME - SEOkomm 2014
Site Speed EXTREME - SEOkomm 2014Site Speed EXTREME - SEOkomm 2014
Site Speed EXTREME - SEOkomm 2014
 
10 Key Takeaways We Learned From Glassdoor Employer Branding Summit
10 Key Takeaways We Learned From Glassdoor Employer Branding Summit10 Key Takeaways We Learned From Glassdoor Employer Branding Summit
10 Key Takeaways We Learned From Glassdoor Employer Branding Summit
 
A discussion of the brooklyn staten island athletic league's basketball division
A discussion of the brooklyn staten island athletic league's basketball divisionA discussion of the brooklyn staten island athletic league's basketball division
A discussion of the brooklyn staten island athletic league's basketball division
 

More from Rand Fishkin

SparkToro Beta Sneak Peek
SparkToro Beta Sneak PeekSparkToro Beta Sneak Peek
SparkToro Beta Sneak PeekRand Fishkin
 
The Healthcare Search Landscape in 2019: SEO, Content Marketing, & More
The Healthcare Search Landscape in 2019: SEO, Content Marketing, & MoreThe Healthcare Search Landscape in 2019: SEO, Content Marketing, & More
The Healthcare Search Landscape in 2019: SEO, Content Marketing, & MoreRand Fishkin
 
Building Influence in 2019
Building Influence in 2019Building Influence in 2019
Building Influence in 2019Rand Fishkin
 
Influence Not Influencers
Influence Not InfluencersInfluence Not Influencers
Influence Not InfluencersRand Fishkin
 
The Next Era of Web Marketing: 2019 & Beyond
The Next Era of Web Marketing: 2019 & BeyondThe Next Era of Web Marketing: 2019 & Beyond
The Next Era of Web Marketing: 2019 & BeyondRand Fishkin
 
How to Kick Butt with Your Email Outreach
How to Kick Butt with Your Email OutreachHow to Kick Butt with Your Email Outreach
How to Kick Butt with Your Email OutreachRand Fishkin
 
The Big 7 Startup Marketing Mistakes
The Big 7 Startup Marketing MistakesThe Big 7 Startup Marketing Mistakes
The Big 7 Startup Marketing MistakesRand Fishkin
 
Why Your Saas Marketing Sucks (and how to fix it)
Why Your Saas Marketing Sucks (and how to fix it)Why Your Saas Marketing Sucks (and how to fix it)
Why Your Saas Marketing Sucks (and how to fix it)Rand Fishkin
 
SEO on the SERPs - Brighton SEO Closing Talk
SEO on the SERPs - Brighton SEO Closing TalkSEO on the SERPs - Brighton SEO Closing Talk
SEO on the SERPs - Brighton SEO Closing TalkRand Fishkin
 
7 Lessons That Would Have Made Me a Better Entrepreneur
7 Lessons That Would Have Made Me a Better Entrepreneur7 Lessons That Would Have Made Me a Better Entrepreneur
7 Lessons That Would Have Made Me a Better EntrepreneurRand Fishkin
 
The Search & SEO World in 2018
The Search & SEO World in 2018The Search & SEO World in 2018
The Search & SEO World in 2018Rand Fishkin
 
Why Startups Suck at Marketing
Why Startups Suck at MarketingWhy Startups Suck at Marketing
Why Startups Suck at MarketingRand Fishkin
 
The Invisible Giant that Mucks Up Our Marketing
The Invisible Giant that Mucks Up Our MarketingThe Invisible Giant that Mucks Up Our Marketing
The Invisible Giant that Mucks Up Our MarketingRand Fishkin
 
How to Survive Google's Trojan Horsing of the Web
How to Survive Google's Trojan Horsing of the WebHow to Survive Google's Trojan Horsing of the Web
How to Survive Google's Trojan Horsing of the WebRand Fishkin
 
What Startup Execs Need to Know About SEO in 2017
What Startup Execs Need to Know About SEO in 2017What Startup Execs Need to Know About SEO in 2017
What Startup Execs Need to Know About SEO in 2017Rand Fishkin
 
Inside Google's Numbers in 2017
Inside Google's Numbers in 2017Inside Google's Numbers in 2017
Inside Google's Numbers in 2017Rand Fishkin
 
Why We Can't Do SEO WIthout CRO
Why We Can't Do SEO WIthout CROWhy We Can't Do SEO WIthout CRO
Why We Can't Do SEO WIthout CRORand Fishkin
 
The Digital Marketer's Framework
The Digital Marketer's FrameworkThe Digital Marketer's Framework
The Digital Marketer's FrameworkRand Fishkin
 

More from Rand Fishkin (20)

SparkToro Beta Sneak Peek
SparkToro Beta Sneak PeekSparkToro Beta Sneak Peek
SparkToro Beta Sneak Peek
 
The Healthcare Search Landscape in 2019: SEO, Content Marketing, & More
The Healthcare Search Landscape in 2019: SEO, Content Marketing, & MoreThe Healthcare Search Landscape in 2019: SEO, Content Marketing, & More
The Healthcare Search Landscape in 2019: SEO, Content Marketing, & More
 
Building Influence in 2019
Building Influence in 2019Building Influence in 2019
Building Influence in 2019
 
Influence Not Influencers
Influence Not InfluencersInfluence Not Influencers
Influence Not Influencers
 
The Next Era of Web Marketing: 2019 & Beyond
The Next Era of Web Marketing: 2019 & BeyondThe Next Era of Web Marketing: 2019 & Beyond
The Next Era of Web Marketing: 2019 & Beyond
 
How to Kick Butt with Your Email Outreach
How to Kick Butt with Your Email OutreachHow to Kick Butt with Your Email Outreach
How to Kick Butt with Your Email Outreach
 
The Big 7 Startup Marketing Mistakes
The Big 7 Startup Marketing MistakesThe Big 7 Startup Marketing Mistakes
The Big 7 Startup Marketing Mistakes
 
Why Your Saas Marketing Sucks (and how to fix it)
Why Your Saas Marketing Sucks (and how to fix it)Why Your Saas Marketing Sucks (and how to fix it)
Why Your Saas Marketing Sucks (and how to fix it)
 
SEO on the SERPs - Brighton SEO Closing Talk
SEO on the SERPs - Brighton SEO Closing TalkSEO on the SERPs - Brighton SEO Closing Talk
SEO on the SERPs - Brighton SEO Closing Talk
 
7 Lessons That Would Have Made Me a Better Entrepreneur
7 Lessons That Would Have Made Me a Better Entrepreneur7 Lessons That Would Have Made Me a Better Entrepreneur
7 Lessons That Would Have Made Me a Better Entrepreneur
 
The Search & SEO World in 2018
The Search & SEO World in 2018The Search & SEO World in 2018
The Search & SEO World in 2018
 
SEO in 2017/18
SEO in 2017/18SEO in 2017/18
SEO in 2017/18
 
Why Startups Suck at Marketing
Why Startups Suck at MarketingWhy Startups Suck at Marketing
Why Startups Suck at Marketing
 
The Invisible Giant that Mucks Up Our Marketing
The Invisible Giant that Mucks Up Our MarketingThe Invisible Giant that Mucks Up Our Marketing
The Invisible Giant that Mucks Up Our Marketing
 
B2B SEO in 2017
B2B SEO in 2017B2B SEO in 2017
B2B SEO in 2017
 
How to Survive Google's Trojan Horsing of the Web
How to Survive Google's Trojan Horsing of the WebHow to Survive Google's Trojan Horsing of the Web
How to Survive Google's Trojan Horsing of the Web
 
What Startup Execs Need to Know About SEO in 2017
What Startup Execs Need to Know About SEO in 2017What Startup Execs Need to Know About SEO in 2017
What Startup Execs Need to Know About SEO in 2017
 
Inside Google's Numbers in 2017
Inside Google's Numbers in 2017Inside Google's Numbers in 2017
Inside Google's Numbers in 2017
 
Why We Can't Do SEO WIthout CRO
Why We Can't Do SEO WIthout CROWhy We Can't Do SEO WIthout CRO
Why We Can't Do SEO WIthout CRO
 
The Digital Marketer's Framework
The Digital Marketer's FrameworkThe Digital Marketer's Framework
The Digital Marketer's Framework
 

Recently uploaded

Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesProduct Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesKiwi Creative
 
Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfUttara University
 
Ppt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing coursPpt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing courstegveersingh09
 
Friends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxFriends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxNavah Hopkins
 
Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Joseph Skibbie
 
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxivanrazine1
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...Sophie Logan
 
The 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupThe 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupLivewire
 
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckPodvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckNedko Nedkov
 
scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertisingKBS SHOP
 
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design CourseElevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Courseamirshaikhv21realtyp
 
Digital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity
 
Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneHerd
 
SVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfSVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfvikrs213
 
Amazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptxAmazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptxWill Haire
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROVWO
 
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)yaeyukimoto
 
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxFriends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxGregory Edwards
 
A navigation of two creative processes Study
A navigation of two creative processes StudyA navigation of two creative processes Study
A navigation of two creative processes Studystuwilson.co.uk
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportSocial Samosa
 

Recently uploaded (20)

Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesProduct Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
 
Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdf
 
Ppt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing coursPpt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing cours
 
Friends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxFriends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptx
 
Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!
 
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
 
The 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupThe 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.group
 
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckPodvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
 
scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertising
 
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design CourseElevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
 
Digital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services Preview
 
Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not Alone
 
SVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfSVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdf
 
Amazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptxAmazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptx
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CRO
 
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
 
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxFriends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
 
A navigation of two creative processes Study
A navigation of two creative processes StudyA navigation of two creative processes Study
A navigation of two creative processes Study
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance report
 

Being Signal Amidst the Noise: How to Stand Out in a Crowded Web Marketing Field