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What’s in store for the future of SEO, social media,
and content marketing

Rand Fishkin
CEO, SEOmoz

          http://bit.ly/mightynudge
The Mighty Nudge: The Future of SEO, Social Media, & Content Marketing
The Mighty Nudge: The Future of SEO, Social Media, & Content Marketing
The Mighty Nudge: The Future of SEO, Social Media, & Content Marketing
The Mighty Nudge: The Future of SEO, Social Media, & Content Marketing
The Mighty Nudge: The Future of SEO, Social Media, & Content Marketing
The Mighty Nudge: The Future of SEO, Social Media, & Content Marketing
The Mighty Nudge: The Future of SEO, Social Media, & Content Marketing
The Mighty Nudge: The Future of SEO, Social Media, & Content Marketing
The Mighty Nudge: The Future of SEO, Social Media, & Content Marketing
The Mighty Nudge: The Future of SEO, Social Media, & Content Marketing
The Mighty Nudge: The Future of SEO, Social Media, & Content Marketing
The Mighty Nudge: The Future of SEO, Social Media, & Content Marketing
The Mighty Nudge: The Future of SEO, Social Media, & Content Marketing
The Mighty Nudge: The Future of SEO, Social Media, & Content Marketing
The Mighty Nudge: The Future of SEO, Social Media, & Content Marketing
The Mighty Nudge: The Future of SEO, Social Media, & Content Marketing
The Mighty Nudge: The Future of SEO, Social Media, & Content Marketing
The Mighty Nudge: The Future of SEO, Social Media, & Content Marketing
The Mighty Nudge: The Future of SEO, Social Media, & Content Marketing
The Mighty Nudge: The Future of SEO, Social Media, & Content Marketing
The Mighty Nudge: The Future of SEO, Social Media, & Content Marketing
The Mighty Nudge: The Future of SEO, Social Media, & Content Marketing
The Mighty Nudge: The Future of SEO, Social Media, & Content Marketing
The Mighty Nudge: The Future of SEO, Social Media, & Content Marketing
The Mighty Nudge: The Future of SEO, Social Media, & Content Marketing
The Mighty Nudge: The Future of SEO, Social Media, & Content Marketing
Conspicuous Consumption: The Plastic Trap
The Mighty Nudge: The Future of SEO, Social Media, & Content Marketing
Relativity & Pricing: The Fallacy of Supply & Demand
The Mighty Nudge: The Future of SEO, Social Media, & Content Marketing
From: Social Media Examiner
The Mighty Nudge: The Future of SEO, Social Media, & Content Marketing
Check out this study: http://www.staging.omniture.com/en/resources/articles/conversion/ringcentral_boosts_conversions
To help conserve water &
energy, please do your best to
re-use your towel.
JUST THOUGHT YOU OUGHT TO KNOW,

75% of people who
stayed in room 34
re-used their towel.
37.2%                               Towel reuse rate when
                                                hotel guests see a standard
                                                sign.




            49.3%                               Rate when guests see a
                                                sign specific to their
                                                room.




http://www.nytimes.com/2008/03/17/business/17drill.html
The Mighty Nudge: The Future of SEO, Social Media, & Content Marketing
Steve Krug’s Masterpiece: Don’t Make Me Think
http://kylerush.net/blog/optimization-at-the-obama-campaign-ab-testing
The Mighty Nudge: The Future of SEO, Social Media, & Content Marketing
The Mighty Nudge: The Future of SEO, Social Media, & Content Marketing
The Mighty Nudge: The Future of SEO, Social Media, & Content Marketing
Brand Recognition Click-Through Data: Via Microsoft Research
The Mighty Nudge: The Future of SEO, Social Media, & Content Marketing
The Mighty Nudge: The Future of SEO, Social Media, & Content Marketing
http://www.nytimes.com/2009/11/08/nyregion/08taxi.html
The Mighty Nudge: The Future of SEO, Social Media, & Content Marketing
http://online.wsj.com/article/SB10001424052748703478704574612052322122442.html
The Mighty Nudge: The Future of SEO, Social Media, & Content Marketing
The Mighty Nudge: The Future of SEO, Social Media, & Content Marketing
The Mighty Nudge: The Future of SEO, Social Media, & Content Marketing
http://nudges.org
What’s in store for the future of SEO, social media,
and content marketing

Rand Fishkin
CEO, SEOmoz

          http://bit.ly/mightynudge

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The Mighty Nudge: The Future of SEO, Social Media, & Content Marketing

Editor's Notes

  1. CALL IT LANDFILL
  2. Break big commitments and conversion processes into smaller, simpler steps,