Randon Morris - An entrepreneur can be successful without being a marketer or salesperson. He commonly seen as a business leader and innovator of new ideas and business processes.

1. Effective
online
Marketing
Tips For
Entrepreneurs

2. About
An entrepreneur can be successful without being a
marketer or Salesperson. This might sound a bit odd. After
all, an entrepreneur goes into business to sell something to
create a product, to meet a need, or to grow a business,
right? That's true. But not every entrepreneur has the talent
or background. What's more, many entrepreneurs have no
desire to become salespeople. They can do one thing
really well. Maybe they can do several things really well.
But what if sales isn't one of them?

3. Produce content
Modern online sales happens through
content marketing. You will be
successful at generating sales if you
are successful at content Marketing.
The more content on your blog, the
better. Businesses that have websites
of more than 400 pages get six times
as many leads as websites consisting
of only 51 to 100 pages. You get more
pages by growing your trove of
content.

4. Put calls to action in place,
and let them work for you
Every online sale happens
when a customer clicks a CTA
button. The call to action is
what executes the Sale. All an
entrepreneur needs to do is to
put the CTAs in place,
optimize the CTAs, split test
the CTAs, and let them do the
work of selling.

5. Create a Mailing List
Creating and curating an
email list is one of the
most important things that
an entrepreneur can do.
What are these emails
about? I'm not directly
selling anything. I'm
providing help, solving
problems, and focusing
on delivering great
content.

6. Be Social
You don't have to be Salesy,
but can you be social? Some
of the best salespeople I
know are actually no good at
selling. They're good at
building relationships and an
audience via social media.

7. Help People
Sometimes, entrepreneurs fear
sales, because sales require
pushing their product. This
feels uncomfortable. An
entrepreneur is a problem
solver. In my niche, I try to help
people solve the problem of
growing their blog audience.

8. Be All About Customer
Retention
It costs five times more
to get a new customer
than to retain an old
one. Since this is true,
you'd think that most
companies would be
aggressive about
customer retention.

9. Split Test Everything
Split testing or A/B testing
sounds like one of the
furthest things from sales.
Split testing is about
identifying variables,
creating versions, forming
hypotheses, and running
tests.