Randon James Morris | In this environment attracting advertising revenue is becoming increasingly difficult – even large mainstream publishers whose business models were previously reliant on advertising dollars are diversifying into areas such as transactional, retail revenue and paid content.

1. Effective
Advertising Sales
Tips To Grow Your
Business

2. Advertisers And Marketers
Advertisers and marketers now have more choice
than ever before to reach their audiences through
an increasingly evolving and fragmenting media
landscape and through newer options such as
social media. In this environment attracting
advertising revenue is becoming increasingly
difficult – even large mainstream publishers
whose business models were previously reliant on
advertising dollars are diversifying into areas such
as transactional, retail revenue and paid content.

3. Customer Service and
Processes
how are you managing
your advertising sales
internally? Do you have
strong processes and
procedures in place to
ensure a responsive,
consistent and highly
professional service is
being delivered to your
potential client base and
advertisers?

4. Advertise With Us Page
and Sales
make it easy for
potential advertisers
to reach you through
your site - and all
other Touchpoints -
and create and
maintain an effective,
up-to-date and
compelling media kit.

5. Communicate To Your
Advertisers
position your advertisers
as a vital stakeholder
market who are in the
same league as your
consumers. Just as you
communicate to your
consumers through
newsletter, social media
or some other form of
regular communication.

6. Your Market / Audience
develop a deeper
understanding of your
audience. What
qualitative information
are you gathering
from your consumer
or user base on an
ongoing basis and
how are you Utilizing
these insights for your
advertisers?

7. Protect Your Revenue
Streams
develop a well thought
out plan regarding the
amount of press
release generated
content and free
promotion you publish.
Why would a business
pay to advertise with
you when they can
appear for free in an
editorial environment?

8. Accountability
ensure you
are reporting
up to date
audience
data, or
quantitative
statistics
transparently
and
accurately.

9. Competitive Market and
Your Position
do you have a strong
understanding of your
competitive market and your
place in it – your advertisers
will! Are you promoting your
'unique selling points'
(USPs) effectively and can
you counter your potential
advertiser's objections based
on your well developed
competitive

10. Continually Educate
Yourself
the advertising,
media and
publishing market
is now evolving at
a pace never
before Realised.
We are currently
experiencing an
evolution likened
to Gutenberg's
invention of the
printing press.

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