The Randstad Employer Brand Research provides the insights you need to understand the drivers and motivators of employees and job seekers alike. Every year we conduct research on a host of topics and across geographies. The Randstad Employer Brand Research dives into what people find attractive in an employer. Based on the research, we recognize the most attractive employers, and present them with the Randstad Award trophy.

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Today’s job market is highly competitive.
Global economy has erased borders for
both people and companies. The war for
talent has become fierce.
It is more important than ever for
companies to understand the importance
of employer branding.
Sweden
Switzerland
Spain
Singapore
United Kingdom
Russia
USA

3. for tomorrow’s
outstanding talent.
Employers are searching
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4. professionals are looking
for the best opportunities.
Promising young
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you stand out
in the crowd?
But how do

6. and retain the most
qualified professionals?
How do you attract
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At Randstad we know the world of work.
Everyday we help more than 630,000
employees to work in 39 countries
across the globe.employees
in 39 countries
630,000

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Since 2000 we have been surveying
people about what motivates them
to start working for a company.
What do they find important when
they are looking for a job?
What makes an employer attractive?
Brand Research
began in the year 2000
Randstad Employer

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Salary
Security
Benefits
Colleagues
Education
Work environment
Growth opportunities
Randstad Employer Brand Reserach is
compiled by the independent research
company TNS.
It is the most extensive employer brand
research in the world.

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This year many people worldwide have
participated in what is by far the most
representative employer branding
research in the world.
They have given us invaluable insights.
Insights about shifting values,
expectations, and the reasons why
somone would like to work for your
organization. But above all, insights
into which are the most attractive
employers to work for.
Salary
Security
Benefits
Colleagues
Education
Work environment
Growth opportunities

12. “This recognition is a reflection of
our people’s passion and commitment
to building extraordinary beer brands
and offering outstanding experiences
to consumers across Canada.”
Suzanne Niles
Chief People Officer
Molson Coors
5th
place randstad award Canada 2012

13. “To get the award was a huge boost
for all of our people.”
Debra Stirling
Executive General Manager of People
and Communications
Newcrest Mining
1st
place randstad award Australien 2012

14. an employer
attractive?
What makes

15. and retain the most
qualified professionals?
How do you attract

16. amongst the
highest ranked?
Is your company

17. trends in the
world of work?
What are the

18. to know
you
good
You will receive the answers
on March 30th
when the
2017 Randstad Employer
Brand Research is released.

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