ServeTM is building a digital platform that serves as your financial assistant

1. https://www.servetm.com
Your Financial Assistant App

2. Our vision is to revolutionize the
way people handle
financial services.
The Challenge: Managing money is not a priority and is a
behavioral issue. It’s a big challenge to be able to use
persuasive technology to improve money behavior.
The Opportunity: Total addressable market is 156
million Urban households in India that already has
access to smart phones! (+ 120 million Rural users)

3. The Pain Points we want to solve
 Consumers are not being serviced appropriately and adequately.
 Advisor Burnouts: When the agents do not continue to service
their own clients.
 Lack of an efficient mechanism that delivers service, information
and advisory in an easy and convenient method.
 Reaching out for making service requests and escalating
grievances is a pain area.
 Finding the right advisor is another pain point.

4. Solution
 ServeTM financial assistant app will offer an easy to use mobile platform that
will help users make their service requests and info requests.
 The app connects consumers in the financial services industry with the financial
institutions and their trained advisors.
 The app will also help consumers set & track financial goals and will provide
useful calculators, informative & interactive content.
 ServeTM, in future, will also become an “Account Aggregator” for users who can
have all their financial transactions on a single screen.
 ServeTM, in future, will also build a CRM app for Partners.

5. Competitive Advantage
 Deep understanding of the customers with over 25 years of working
with the customers.
 Team comprises of advisors from the technology industry as well as
financial services industry.
 Deep understanding of the needs & aspirations of the distribution
channel.

6. Market
 The addressable user base of prospective
users is 156* million urban households in India.
 The addressable user base for prospective
Partners is 2.5 million financial advisors in India.
(* 27 million urban middle + 129 million urban mass)

8. Competition
 Each financial service provider have their own service
mechanisms. However, instead of competing with the existing
service providers, we aim to be the enablers.
 While the app can be copied easily, setting up the
partnership with advisors will be a challenge for our future
competitors.

9. Revenue Model
 Advertising
 Subscription fee from Advisors

10. Management Team
Ranjan Varma
Founder
25+ years of work
experience, Author of
Money Management
book, Trainer
Board of
advisors
comprise of
IIT/IIM
Alumni who
are in diverse
sectors like
Technology &
Consulting

11. Execution Plan
 We are building the prototype right now.
 Onboarding the existing and new Partners in February, 2017.
 User testing and feedback in January, 2017.
 Soft launch in Navi Mumbai in February, 2017.
 Conduct service camps in societies and offices in Navi Mumbai.

12. Risk Assessment
 Our solution is to a problem that the user is not
aware of or not aware of the possible solutions.
 Changing behavior is difficult.
 Execution of the idea is the key.

13. Understanding Consumers

14. Current Status (Screenshotsof theApp)

15. Questions
Ranjan Varma
Email: ranjan@ranjanvarma.com or support@servetm.com
Mobile: +91-9892393469