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FUNDAMENTALS OF
ECONOMICS
FOR MANAGERS
&
MANAGERIAL ECONOMICS
1
ORIGIN OF ECONOMIC
MEN
2
MEANING OF WORD
“ECONOMICS”
3
ECONOMICS -DEFINITIONS Wealth Definition
 Adam Smith considered as the father of
Economics, in his MAGNUM OPUS – “An
Inquiry into the Nature and Causes of Wealth
of Nations” published in 1776 defined
economics as a Science of Wealth”.
 The central theme of economics was
production and consumption of wealth. The
followers of Adam Smith known as Classical
Economists followed this definition. However,
this elicited much criticism as it make people
greedy and selfish.
4
II. Welfare Definition:
 Alfred Marshall was a great professor of Economics who taught in
Cambridge University and wrote his famous treatise “Principles of
Economics” in 1890.
 Marshall defined Economics as a “study of mankind in the ordinary
business of life; it examines that part of individual and social action
which is most closely connected with the attainment and the use of
material requisites of wellbeing”.
5
III. Scarcity Definition
 The main proponent of “scarcity” is Prof.Lionel
Robbins who was a critic of welfare definition.
 “The nature and significance of Economic
Science” published in the year 1932 defines
Economics as a ”Science which studies human
behaviour as a relationship between ends and
scares means which have alternate uses”.
IV. Growth Definition
 Prof.Paul A. Samuelson, the 1st American to win Nobel prize in
Economics has given the growth oriented definition of economics
6
 Political economy, or Economics is a
study of mankind in the ordinary
business of life; it examines that part of
individual and social action which is
most closely connected with the use of
the material requisite of wellbeing –
Alfed Marshall-Principles Of Economics.
 Economics is the study of how societies
use scares resources to produce
valuable commodities and distribute
them among different people- Paul. A.
Samuelson
7
 Twin themes of economics .
SCARCITY&EFFICIENCY.
 Economics is a science which
studies human behavior as a
relationship between ENDS
and SCARRCE MEANS which
has alternative uses.
8
WHY STUDY ECONOMICS
To make money
To get insight into human nature
To pass MBA examination
To develop your life
To enable you to choose a career
To use your limited resources to
your best satisfaction and
advantage
9
 To take a Ph.D
 To become economic advisor to PM or
even to become PM like Manmohan Singh
or Chanakya
 To initiate a revolution like Karl Marx
 To buy low and sell high
 To speculate in shares and securities
 To bargain in D-market
 To make the earth a better place to live
 & other infinite reasons
10
FOCUS AREAS OF ECONOMICS
 Analyses how institutions and technology
affect prices and allocation of resources
among different users
 Explore behaviour of financial markets,
interest rates and stock prices
 Examine distribution of income and how it
can be made more just
 Studies the business cycle and examines
how monetary policy can be used to
moderate the swings in unemployment
and inflation
11
 Studies international trade and impact of
trade barriers
 Looks at growth in developing countries and
proposes ways to encourage efficient use of
resources
 Asks how government policies can be used
to pursue important goals such as rapid
economic growth ,efficient use of resources,
full employment, price stability, and a fair
distribution of income
 And many more can be added
12
SCARCITY ?
 The condition in which wants are forever greater
than the available supply of time ,goods &
resources.
 Scarcity occurs for economic goods only. It does
not occur for free goods like air, water etc.
13
WHAT DOES SCARCITY
FORCE US TO DO?
 Scarcity force us to make choices ie if A&B are
two products and a person has money only to buy
any one of them either A or B and if he selects B,
then A is the opportunity cost to buy B.
 Scarcity leads to choice,and choice to
opportunity cost.
 Opportunity cost is the cost you have foregone.
14
WHAT ARE RESOURCES?
 The basic categories of inputs-land ,labour and
capital.
 Land-all natural resources supplied by earth
 Labour- the mental and physical capacity of
workers to produce goods& sevices.
 Capital- the physical plants machinery&
equipment used to produce other goods.
 Financial capital- the money used to purchase
capital
15
WHAT IS ENTREPRENEURSHIP?
 Entrepreneur is one who co-ordinates land, labour,
and capital resources.
 The creative ability of individuals to seek profits by
combining resources to produce innovative
products.
 Entrepreneur organizes resources to produce
goods& services.
16
WHAT IS ECONOMICS ?
Economics is the study of how societies use scares resources
to produce valuable commodities and distribute them among
different people.
17
THREE FUNDAMENTAL
QUESTIONS
 What to produce?
 How to produce?
 And for whom to produce?
18
WHAT IS POSITIVE ECONOMICS?
 An analysis limited to
statements that are verifiable
i.e. based on facts
 It does not give any value
judgement
 Objective
19
WHAT IS NORMATIVE
ECONOMICS?
 When judgement comes in
economics it becomes
normative economics ie value
judgement
 Say what is good or bad
 subjective
20
MEANING OF EFFICIENCY,
EQUITY, & GROWTH
21
EFFICIENCY
 Efficiency means that the economy’s resources are being used as
effectively as possible to satisfy people’s needs and desires.This leads
to Produtive Efficiency.
 Productive efficiency means that the economy cannot produce more
of one good without producing less of another good.
 Productive efficiency means that the economy is on its production
possibility frontier.The economy has to make a “ trade off “ or sacrifice
of one good for another.Q ?
 What is PPF?
 What is trade off ?
22
PRODUCTION POSSIBILITY FRONTIER
Alternative production possibilities
Possibilities Bread (In millions) Guns(In thousands)
A 0 15
B 1 14
C 2 12
D 3 9
E 4 5
F 5 0
23
PRODUCTION POSSIBILITY FRONTIER
24
Gunsin1000s
0
3
6
9
12
15
Bread in Millions
1 2 3 4 5
F
E
A
B
C
D
EQUITY
 Equity means fairness and justice to all
 Markets need not produce fair distribution of income
 Inequality in income and consumption will lead to
serious consequences.
25
GROWTH
 Growth means producing and consuming more of
goods and services year after year.
 It also should be without the alternate bouts of
inflation, unemployment, recession, depression and
boom .
26
MARKET & GOVERNMENT
 Medieval times the aristocracy and town guildes
directed much of economic activity
 Feudalism gradually gave way to “market
mechanism” or “competitive capitalism”
 19th
century was the age of laissez-faire- leave us
alone- least government interference
 Welfare state in the west- socialist revolution in
Russia, East Europe ,and China from early to close
of 20th
century
 By 1990 command economies dismantled and
replaced by market and government intervention
27
QUESTIONS ?
 What exactly is a market economy?
 What makes it so powerful?
 What is the capital in capitalism?
 What government controls are needed to make
markets function effectively?
 Why do societies redefine the role of government
and market from time to time?
28
WHAT IS A MARKET & PRICE
 A market is a mechanism through which buyers and
sellers interact to set prices and exchange goods
and services.
 What is price?
 In a market system everything has a price, which
is the value of the good in terms of money. Prices
represent the terms on which people and firms
voluntarily exchange different commodities.
 Prices also serve as signals to producers and
consumers
29
MARKETS SOLVES THE 3 QS
 A market equilibrium represents a balance among all the
different buyers and sellers.
 Market solves “what” “how” and for “whom”
 What to produce- depends on demand- profit, consumer
preference, shift in consumer habit
 How to produce- what kind of products, at what cost, technology,
profit, competition in the market, new technology, new and better
products- again determined by the market
 For whom to produce –who demands, who can and will pay. Who
has the purchasing power.
30
THE INVISIBLE HAND
Every individual endeavors to employ his
capital so that its produce may be of greatest
value. He generally neither intends to promote
the public interest ,nor knows how much he is
promoting it. He intends only his own security,
only his own gain. And he is in this led buy an
invisible hand to promote an end which was no
part of his intention. By pursuing his own interest
he frequently promotes that of society more
effectually than when he really intends to
promote it.
 Adam Smith- WEALTH OF NATIONS ( 1776)
31
THREE DISTINGUISHING
FEATURES OF
ADVANCED CAPITALIST
ECONOMIES
 Trade, specialization, & division of labour- gains
from trade
 Use of money, -money is the medium of exchange
 Use of capital-capital paves the way for indirect
way of production, using produced means of
production or “capital goods”. In a market
economy capital is privately owned. The ability of
individuals to own and profit from capital is what
gives capitalism its name.
32
ROLE OF GOVERNMENT
 Increase efficiency -> by promoting
competition, curbing externalities like
pollution, and providing public goods
 Promote equity-> by using tax and
expenditure programs to redistribute
income towards particular groups.
33
 Foster macro economic stability and
growth-> by reducing unemployment
and inflation while encouraging
economic growth, through fiscal policy
and monetary regulation.
Fiscal policy involves governments
power to tax and power to spend
Monetary policy involves
governments power to control
money supply and interest rate.
34
USING THESE TWIN TOOLS
GOVT. CAN
 Influence level of total spending
 of output
 The level of employment and unemployment
 Price level and inflation
 Equity and social justice
35
MICRO & MACRO
ECONOMICS
36
MICRO ECONOMICS
 Microeconomics is the study of particular
firms, particular households, individual
prices, wages, incomes, individual
industries, particular commodities etc.
 Microeconomic theory provide the frame
work with in which the economist describes
and analyses the behavior patterns and
interrelationship of the elementary
economic units like consumers, firms,
industries, commodities, and markets.
37
 The main objective of microeconomic
theory is to explain and predict how
production, exchange and distribution
of goods and services responds to the
incentive structure operating in a given
society. It is concerned with,
Theory of demand
Theory of production and cost
Factor price-Theory of distribution
Theory of economic welfare
38
MACROECONOMICS
 Macroeconomics concerns
with such variables as the
aggregate volume of the
output of an economy with
the extent to which its
resources are employed with
the size of the national
income and with the general
price level.
39
 Macroeconomics deals not with individual
quantities but with aggregate of these
quantities, not with the individual income but
with the national income, not with the individual
prices but with price levels, not with individual
outputs but with the national output. It studies
the following,
National income
Full employment
Utilization of economic resources
Aggregate saving and investment
Price level
output of firm
40
MICRO VS MACRO
 1 - Micro is the branch of economics, which studies individual
economic variables like demand, supply, price etc.
 Macro is the branch of economics which studies aggregate
economic variables, like aggregate demand, aggregate supply,
price level etc.
 2 –MICRO has a very narrow scope i.e. individual, a market etc BUT
MACRO has very wide scope. The whole economy
41
 3 – Evolution of microeconomics took place earlier than
macroeconomics. ADAM SMITH ALFRED MARSHALL
 MACRO evolved only after the publication of Keynes book.” General
Theory of Employment, Interest, and Money. ” ( cont.)
 4 –Demand, supply,market firms etc relate to microeconomics
 Aggregate demand, aggregate supply, national income etc relate
to macro economics
42
 5 – Micro is helpful in analysis of an individual economic unit like
firm.
 Macro is helpful for analyzing the level of employment, income,
economic growth etc.
 6- Theory of demand, theory of production, price determination
theory etc. develop from micro economics
 Theory of national income, theory of employment, theory of
money, theory of general price level etc develop from
macroeconomics.
43

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Economics for managers

  • 4. ECONOMICS -DEFINITIONS Wealth Definition  Adam Smith considered as the father of Economics, in his MAGNUM OPUS – “An Inquiry into the Nature and Causes of Wealth of Nations” published in 1776 defined economics as a Science of Wealth”.  The central theme of economics was production and consumption of wealth. The followers of Adam Smith known as Classical Economists followed this definition. However, this elicited much criticism as it make people greedy and selfish. 4
  • 5. II. Welfare Definition:  Alfred Marshall was a great professor of Economics who taught in Cambridge University and wrote his famous treatise “Principles of Economics” in 1890.  Marshall defined Economics as a “study of mankind in the ordinary business of life; it examines that part of individual and social action which is most closely connected with the attainment and the use of material requisites of wellbeing”. 5
  • 6. III. Scarcity Definition  The main proponent of “scarcity” is Prof.Lionel Robbins who was a critic of welfare definition.  “The nature and significance of Economic Science” published in the year 1932 defines Economics as a ”Science which studies human behaviour as a relationship between ends and scares means which have alternate uses”. IV. Growth Definition  Prof.Paul A. Samuelson, the 1st American to win Nobel prize in Economics has given the growth oriented definition of economics 6
  • 7.  Political economy, or Economics is a study of mankind in the ordinary business of life; it examines that part of individual and social action which is most closely connected with the use of the material requisite of wellbeing – Alfed Marshall-Principles Of Economics.  Economics is the study of how societies use scares resources to produce valuable commodities and distribute them among different people- Paul. A. Samuelson 7
  • 8.  Twin themes of economics . SCARCITY&EFFICIENCY.  Economics is a science which studies human behavior as a relationship between ENDS and SCARRCE MEANS which has alternative uses. 8
  • 9. WHY STUDY ECONOMICS To make money To get insight into human nature To pass MBA examination To develop your life To enable you to choose a career To use your limited resources to your best satisfaction and advantage 9
  • 10.  To take a Ph.D  To become economic advisor to PM or even to become PM like Manmohan Singh or Chanakya  To initiate a revolution like Karl Marx  To buy low and sell high  To speculate in shares and securities  To bargain in D-market  To make the earth a better place to live  & other infinite reasons 10
  • 11. FOCUS AREAS OF ECONOMICS  Analyses how institutions and technology affect prices and allocation of resources among different users  Explore behaviour of financial markets, interest rates and stock prices  Examine distribution of income and how it can be made more just  Studies the business cycle and examines how monetary policy can be used to moderate the swings in unemployment and inflation 11
  • 12.  Studies international trade and impact of trade barriers  Looks at growth in developing countries and proposes ways to encourage efficient use of resources  Asks how government policies can be used to pursue important goals such as rapid economic growth ,efficient use of resources, full employment, price stability, and a fair distribution of income  And many more can be added 12
  • 13. SCARCITY ?  The condition in which wants are forever greater than the available supply of time ,goods & resources.  Scarcity occurs for economic goods only. It does not occur for free goods like air, water etc. 13
  • 14. WHAT DOES SCARCITY FORCE US TO DO?  Scarcity force us to make choices ie if A&B are two products and a person has money only to buy any one of them either A or B and if he selects B, then A is the opportunity cost to buy B.  Scarcity leads to choice,and choice to opportunity cost.  Opportunity cost is the cost you have foregone. 14
  • 15. WHAT ARE RESOURCES?  The basic categories of inputs-land ,labour and capital.  Land-all natural resources supplied by earth  Labour- the mental and physical capacity of workers to produce goods& sevices.  Capital- the physical plants machinery& equipment used to produce other goods.  Financial capital- the money used to purchase capital 15
  • 16. WHAT IS ENTREPRENEURSHIP?  Entrepreneur is one who co-ordinates land, labour, and capital resources.  The creative ability of individuals to seek profits by combining resources to produce innovative products.  Entrepreneur organizes resources to produce goods& services. 16
  • 17. WHAT IS ECONOMICS ? Economics is the study of how societies use scares resources to produce valuable commodities and distribute them among different people. 17
  • 18. THREE FUNDAMENTAL QUESTIONS  What to produce?  How to produce?  And for whom to produce? 18
  • 19. WHAT IS POSITIVE ECONOMICS?  An analysis limited to statements that are verifiable i.e. based on facts  It does not give any value judgement  Objective 19
  • 20. WHAT IS NORMATIVE ECONOMICS?  When judgement comes in economics it becomes normative economics ie value judgement  Say what is good or bad  subjective 20
  • 22. EFFICIENCY  Efficiency means that the economy’s resources are being used as effectively as possible to satisfy people’s needs and desires.This leads to Produtive Efficiency.  Productive efficiency means that the economy cannot produce more of one good without producing less of another good.  Productive efficiency means that the economy is on its production possibility frontier.The economy has to make a “ trade off “ or sacrifice of one good for another.Q ?  What is PPF?  What is trade off ? 22
  • 23. PRODUCTION POSSIBILITY FRONTIER Alternative production possibilities Possibilities Bread (In millions) Guns(In thousands) A 0 15 B 1 14 C 2 12 D 3 9 E 4 5 F 5 0 23
  • 25. EQUITY  Equity means fairness and justice to all  Markets need not produce fair distribution of income  Inequality in income and consumption will lead to serious consequences. 25
  • 26. GROWTH  Growth means producing and consuming more of goods and services year after year.  It also should be without the alternate bouts of inflation, unemployment, recession, depression and boom . 26
  • 27. MARKET & GOVERNMENT  Medieval times the aristocracy and town guildes directed much of economic activity  Feudalism gradually gave way to “market mechanism” or “competitive capitalism”  19th century was the age of laissez-faire- leave us alone- least government interference  Welfare state in the west- socialist revolution in Russia, East Europe ,and China from early to close of 20th century  By 1990 command economies dismantled and replaced by market and government intervention 27
  • 28. QUESTIONS ?  What exactly is a market economy?  What makes it so powerful?  What is the capital in capitalism?  What government controls are needed to make markets function effectively?  Why do societies redefine the role of government and market from time to time? 28
  • 29. WHAT IS A MARKET & PRICE  A market is a mechanism through which buyers and sellers interact to set prices and exchange goods and services.  What is price?  In a market system everything has a price, which is the value of the good in terms of money. Prices represent the terms on which people and firms voluntarily exchange different commodities.  Prices also serve as signals to producers and consumers 29
  • 30. MARKETS SOLVES THE 3 QS  A market equilibrium represents a balance among all the different buyers and sellers.  Market solves “what” “how” and for “whom”  What to produce- depends on demand- profit, consumer preference, shift in consumer habit  How to produce- what kind of products, at what cost, technology, profit, competition in the market, new technology, new and better products- again determined by the market  For whom to produce –who demands, who can and will pay. Who has the purchasing power. 30
  • 31. THE INVISIBLE HAND Every individual endeavors to employ his capital so that its produce may be of greatest value. He generally neither intends to promote the public interest ,nor knows how much he is promoting it. He intends only his own security, only his own gain. And he is in this led buy an invisible hand to promote an end which was no part of his intention. By pursuing his own interest he frequently promotes that of society more effectually than when he really intends to promote it.  Adam Smith- WEALTH OF NATIONS ( 1776) 31
  • 32. THREE DISTINGUISHING FEATURES OF ADVANCED CAPITALIST ECONOMIES  Trade, specialization, & division of labour- gains from trade  Use of money, -money is the medium of exchange  Use of capital-capital paves the way for indirect way of production, using produced means of production or “capital goods”. In a market economy capital is privately owned. The ability of individuals to own and profit from capital is what gives capitalism its name. 32
  • 33. ROLE OF GOVERNMENT  Increase efficiency -> by promoting competition, curbing externalities like pollution, and providing public goods  Promote equity-> by using tax and expenditure programs to redistribute income towards particular groups. 33
  • 34.  Foster macro economic stability and growth-> by reducing unemployment and inflation while encouraging economic growth, through fiscal policy and monetary regulation. Fiscal policy involves governments power to tax and power to spend Monetary policy involves governments power to control money supply and interest rate. 34
  • 35. USING THESE TWIN TOOLS GOVT. CAN  Influence level of total spending  of output  The level of employment and unemployment  Price level and inflation  Equity and social justice 35
  • 37. MICRO ECONOMICS  Microeconomics is the study of particular firms, particular households, individual prices, wages, incomes, individual industries, particular commodities etc.  Microeconomic theory provide the frame work with in which the economist describes and analyses the behavior patterns and interrelationship of the elementary economic units like consumers, firms, industries, commodities, and markets. 37
  • 38.  The main objective of microeconomic theory is to explain and predict how production, exchange and distribution of goods and services responds to the incentive structure operating in a given society. It is concerned with, Theory of demand Theory of production and cost Factor price-Theory of distribution Theory of economic welfare 38
  • 39. MACROECONOMICS  Macroeconomics concerns with such variables as the aggregate volume of the output of an economy with the extent to which its resources are employed with the size of the national income and with the general price level. 39
  • 40.  Macroeconomics deals not with individual quantities but with aggregate of these quantities, not with the individual income but with the national income, not with the individual prices but with price levels, not with individual outputs but with the national output. It studies the following, National income Full employment Utilization of economic resources Aggregate saving and investment Price level output of firm 40
  • 41. MICRO VS MACRO  1 - Micro is the branch of economics, which studies individual economic variables like demand, supply, price etc.  Macro is the branch of economics which studies aggregate economic variables, like aggregate demand, aggregate supply, price level etc.  2 –MICRO has a very narrow scope i.e. individual, a market etc BUT MACRO has very wide scope. The whole economy 41
  • 42.  3 – Evolution of microeconomics took place earlier than macroeconomics. ADAM SMITH ALFRED MARSHALL  MACRO evolved only after the publication of Keynes book.” General Theory of Employment, Interest, and Money. ” ( cont.)  4 –Demand, supply,market firms etc relate to microeconomics  Aggregate demand, aggregate supply, national income etc relate to macro economics 42
  • 43.  5 – Micro is helpful in analysis of an individual economic unit like firm.  Macro is helpful for analyzing the level of employment, income, economic growth etc.  6- Theory of demand, theory of production, price determination theory etc. develop from micro economics  Theory of national income, theory of employment, theory of money, theory of general price level etc develop from macroeconomics. 43