What is a User Experience? The overall experience of using a website or app. It is a set of methods and tools that helps us provide an experience to the user. Interested to explore more on this subject? View one of the latest presentations from the rapidbounce marketing team!

1. User Experience What, How, Why.

2. A UX example
Imagine you are looking for a book on an
online store.
The online store has a wonderful layout, really
astonishing, but you cannot find the book you
are looking for. After 40 minutes, and having
trying several methods, you finally find it! But
you are too frustrated to buy it.
The astonishing layout is the UI.
Your frustration is the UX.

3. What is User
Experience?
The overall experience of using a website or app. It is a
set of methods and tools that helps us provide an
experience to the user.
Identify Personas
User Interface (UI) Design
Research of User Experience
Usability Testing

4. What is a
persona?

5. What is User
Interface?
The space where interactions between humans and machines occur.
Clarity : no ambiguity
Concision: make it minimal
Familiarity: Even for the first-time users
Responsiveness: To be used in every screen
Consistency: Using the same principles and patterns
Aesthetics : attractive website for enjoyable users
Efficiency: User shortcuts and good design
Forgiveness: Don’t punish users for their mistakes.

6. What is UX research?
UX (user experience) research is the systematic investigation of users and their
requirements, in order to add context and insight into the process of designing the
user experience. UX research employs a variety of techniques, tools, and
methodologies to reach conclusions, determine facts, and uncover problems,
thereby revealing valuable information which can be fed into the design process.

7. What is Usability Testing?
Usability testing is a technique used to evaluate a product by testing it on users. It
gives direct input on how real users use the system. It is more concerned with the
design intuitiveness of the product and tested with users who have no prior exposure
to it.

8. What are the characteristics of UX?
Useful Desirable Accessible
Credible Findable Valuable
Useable

9. So, what is the process?
Wireframes
High Fidelity
Prototype
Feedback
from client
User testing
Usability
Report
UI assets for
developers

10. THANK YOU !
rapidbounce
+30 210 5789326
enquiry@rapidbounce.co