Increase Application Download Using ASO - App Store optimization or app page optimization or ASO or APO. This is nothing but the SEO of the page where an app is hosted or showcased. This is best way to marketing your App and optimize your app in app store.

1. The Best way to
Increase
App Downloads Using

2. App Store optimization or app page optimization or
ASO or APO is nothing but the SEO of the page
where an app is hosted or showcased. When you
submit an app on any store, a page generated in
which app-description, images, video, etc can be
put. ASO is all about taking care of content part
(text, image, video and other multimedia) so that
the page can get good rank not only in a store itself
but on search engines too.
App Store Optimization or App
Page Optimization

3. When giving the title to the app, make it relevant by putting in the combination of words
that perfectly define the purpose the app is aimed at. Mention the search query in the
title the app can be searched for.
Keep the title relevant
Title of Your App

4. Optimizing the keyword tags in the
store
First of all, research on the suitable keywords
that you can add to the description of the app.
You can do it by going through the pages of your
competitors and observe what keywords they
have placed in their content. You can also do it
by observing queries you inputted in the app
store search box and met with the best of
results.

5. Do not repeatedly use a keyword
or key phrase
Once you have keywords and key phrases in
your hand, now create the App Description
around it. But keep in mind the prominence and
proximity of keywords or phrases. Do not over
stuff the description because it will do nothing
but cause a negative impact. You need to learn
about keyword density before putting
description in the app store’s page for your app.

6. APP Icon
App icon is the first thing that will draw user’s attention to your app. Make it
consistent with your app design.

7. Screen Shots
Screenshots are as important in the visual
description of your app as the icon . Best
practice with screenshots is to include the most
important one first, as that’s what will display
first.

8. App Category
Go through all the categories and choose the one that really fits your
app. Remember that Apple will review if the category you choose really
matches your app- if not, it will be rejected.

9. Reviews are the social proof that can convince new users to download your app. A
lack of reviews not only look bad, there’s no way you can beat your competitors if
you have no review at all.
Reviews and Ratings

10. App store allows you to put screen shorts of the image. Use the most
descriptive screen shots of the app. Google Play store allow to add video so
you can host the video on YouTube and add to your app’s page on Google Play.
Use graphics and video

11. Thank
You