M-Health Services Market is enjoying strong growth momentum with rapidly emerging new technologies in the healthcare market. In 2015, the M-health services market has reached INR ~ crore, registering a growth of 16.2% from the previous year.

1. M-Health(Health with Mobile)Services

2. M-Health Services Market is enjoying strong growth
momentum with rapidly emerging new technologies in
the healthcare market. In 2015, the M-health services
market has reached INR ~ crore, registering a growth of
16.2% from the previous year.
M-Health services market has escalated remarkably at a
CAGR of 20.4% from FY’2010-FY’2015. The M-health
services market has been segmented into four broad
categories, which includes telemedicine services, M-
health marketplace, On-call home healthcare services
market and IT healthcare market with a focus on EHR,
LIS and PIS software.

3. Telemedicine providers have been categorized into
three groups: Private Hospitals, Government
Hospitals and NGO’s. Private Telemedicine centres
accounted for ~%; the share of Government
telemedicine centers was calculated to be ~% of
the total telemedicine centers in India in 2015.
The telemedicine market in India has been
segmented into tele-radiology, tele-consultancy,
tele-pathology, tele-dermatology, tele-ICU, tele-
surgery and tele-ophthalmology. The tele-
consultancy is the second largest sector in the
telemedicine market in India, contributing

4. There has been a shift witnessed in the customers
focus from getting consultations from doctors in
brick and mortar hospitals to online consultations in
the recent years, particularly in the urban and semi
urban areas. This is primarily due to constraints of
time & distance, easy availability of doctor’s online
and increase in population
The E-health market place has expanded at a
phenomenal CAGR of 24.8% with INR~ Crore from
2013 to INR ~ Crore in 2015.

5. The on-call home healthcare industry is mainly
segmented into two categories, which includes
home healthcare devices market and home
healthcare services market, of which the
contribution of home healthcare devices market
has been the highest in the past several years.
The home healthcare market in India has grown at a
CAGR of 20% from INR ~ crore in 2014 to INR ~
crore in 2015. Growth in this sector has been the
representative of swiftly changing macroeconomic
dynamics such as increase in private expenditure
on healthcare, improving standard of living and
increase in consumer disposable income

6. The demand of home healthcare services primarily
arises from elderly care and physiotherapy which
accounted for 55% of the overall demand in
FY’2015.
The on-call home healthcare services market has
been segmented on the basis of demand from tier-
1, tier-2 and tier-3 cities. Growing urbanization and
increment in disposable income has been
considered as primary reasons behind the surge in
demand for home healthcare services in Tier-1
cities in India.
The market has been dominated by Portea Medical
which displayed the highest share in on-call home
healthcare market and it is likely to continue to
dominate in the future.

7.  The M-Health services market has been segmented into Patient
Pathway Solutions and Healthcare Support Services. Patient
pathway solution includes wellness, prevention of disease,
diagnosis & treatment services and monitoring of patient which
involves direct interaction of the patient with the doctor. With the
proliferation of Smartphone in World and easy access of mobile
internet services have provided a huge impetus to m-health
services in India.
 The Healthcare IT market in India will continue to grow at a
considerable pace in the next few years with addition of small
hospitals in different regions in the country. Furthermore, with new
upcoming technologies such as m-health and e-prescriptions, IT
investments on software would further rise with a focus on
integrating billing and online availability of patient records across
hospitals.

8.  It saves doctors and patients time in addition to m-
health services offered at the various applications on
Smartphone, several mobile telecommunications
companies such as Aircel, Airtel and Idea have tied up
with leading chains of private hospitals in India to
provide 24/7 quality healthcare services at the
convenience of mobile phone. Aircel has tied up Apollo
Healthcare to provide access to quality medical advice
from the comfort of customer’s place, where customers
get instant advice from a panel of Apollo Hospitals
doctors which specializes in various fields @ INR 2 per
minute.

9.  New business models and low start up costs along with the
innovations in cloud & mobile technologies will be driving
the m-health industry to move forward in the future.
 M-Health has been a very widely adopted phenomenon in
most of the developed countries and developing countries
namely USA and China. It has emerged as an extension of
junction between healthcare and technology.
 M-Health improves the human engagement in healthcare
practices by decreasing the costs of medical consultations,
remote availability of doctors, fewer in person visits, greater
adherence to well being and treatment plans.
 Semi-literate people in villages are becoming mobile Expert
and that promotes m-Health too.

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