A class presentation on an article from Pepsico focusing on new developments made in company to satisfy health conscious customers

1. PEPSICO “If all consumers exercised… obesity wouldn’t exist” - IndraNooyi

2. Why is this Interesting? PepsiCo is adapting to changes of society to remain competitive Completely changing industry portfolio “Fun-For-You Foods” “Better-For-You Foods” “Good-For-You Foods” Changing the future of Gatorade

3. Relationship to MQM385 Social Forces create SWOT for companies Society’s Health Conscious Consumer Rising Obesity Rates Rising Mortality Rates Rising Health Concerns Media Coverage (ABC)Jamie Oliver’s Food Revolution SuperSize Me

4. What I’ve Learned PepsiCo, unlike other companies, is not passing costs onto customers Rather take the loss as a company Affordability College Students Low-Middle Income Families

5. Personal Recommendations PepsiCo should market their efforts to general public more Raise brand reputation Highlight the problems of competitive companies that have not followed suit Forces companies to follow trend or find better trends to compete Everyone’s happy 