The document discusses models of popularity and sharing on social networks and websites. It outlines 5 observations about social networks today, including the rise of second generation networks and object-mediated sociality. It then describes 3 models of popularity: watercooler conversations around shared objects, viral sharing of interesting content, and tag-based social sharing. The document concludes with 10 principles for designing websites and systems to encourage sharing, such as making them personally useful and useful, allowing different levels of participation, and adding elements of serendipity, independence, and play.

1. The perils of popularity (or how to create hits) Rashmi Sinha www.slideshare.net

2. 5 observations about today’s web 3 models of popularity 10 principles for design

3. 5 observations

6. Hi I found you while I was searching my network at LinkedIn. Let's connect directly, so we can help each other with referrals. If we connect, both of our networks will grow… X

16. The sharing imperative

17. is starting to influence search

21. How Influence Works The individual Conversion (private acceptance) Independence Counterconformity Information Influence Normative Influence Interpersonal Influence Compliance Social Influence

23. 3. rich get richer effects at network level

25. 4. Era of hits is not over

27. N Sync vs. lonely girl

33. No way to navigate social network

40. Popularity on SlideShare Keep it on your desktop Download Remember stuff, tell someone you like their stuff Favorite & tag Share with your friends Email Share on your blog Embed Watch it View Interact with others Comment Goal Metric

44. 10 principles to design for sharing

45. Forget the ipod!

46. Give up control This is messy!

55. 8. Complete circle of sharing I share You use it ?

57. 10. Most of all, allow for play