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Tagging from personal to social

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Rashmi Sinha
Rashmi Sinha

The document discusses tagging and its advantages over categorization for organizing information. It begins by comparing tagging on a personal level versus social systems formed by tagging. It then outlines some weaknesses of tag-based social systems and proposes nine design principles for tagging systems, such as making the system personally useful, identifying a symbiotic relationship between personal and social tagging, and enabling serendipity. The document advocates for keeping input simple through tagging while still supporting different approaches like faceted browsing and recommendations.

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Tagging – From Personal to Social: Some Observations & Design Principles Rashmi Sinha Uzanto
Structure of Talk ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cognition in the wild ,[object Object],[object Object],[object Object],[object Object]
Free-listing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Digital Categorization Multiple concepts activated Choose ONE of the activated concepts. Categorize it! Object worth remembering (article, image…) Analysis-Paralysis! ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
Tagging is simpler Multiple concepts are activated Tag it! Note all concepts Object worth remembering (article, image…) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Tagging still leads to anxiety ,[object Object],[object Object],[object Object],[object Object]
Some hypothesis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Hypothesis (cont) ,[object Object],[object Object],[object Object],[object Object],(D) Categorization (C) Flat Categorization Exclusive (B) Hierarchical Tagging (A) Tagging Non-Exclusive Hierarchical Flat
The Personal to the Social
Browsing alone
Along together ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tagging as second generation social network ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tagging and Wisdom of Crowds ,[object Object],[object Object],[object Object],[object Object]
1. Cognitive Diversity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2. Independence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2. Independence (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Imitation & Suggestion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
3. Decentralization ,[object Object],[object Object],[object Object],[object Object],[object Object],“ A crowd of decentralized people working to solve a problem on their own without any central effort to guide them, come up with better solutions, rather than a top-down driven solution.” Suroweicki
4. Easy Aggregation ,[object Object],[object Object],[object Object],[object Object],[object Object]
Some Weaknesses of tag-based Social Systems
1. Tag Specificity, Expertise & Perspective ,[object Object],[object Object],[object Object],[object Object]
Tagging systems are better, but… ,[object Object],[object Object],[object Object],[object Object],[object Object]
2. No easy way to show minority viewpoint ,[object Object],[object Object],[object Object]
3. Why Amazon tags did not work ,[object Object],[object Object],[object Object],[object Object]
[object Object]
4. Adoption by Average User ,[object Object],[object Object]
Design Principles for Tagging Systems
#1: Make System Personally Useful ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
del.icio.us Useful before Saving First Link
#2:Identify Symbiotic Relationship Between Personal & Social ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
#3: Make Porous Boundary Between Public & Private ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Privacy settings on Flickr
#4: Provide Outlet for Self-expression ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Writers on Newsvine
#4a. Allow for Different Types of Participation ,[object Object],[object Object],[object Object],Source: Bradley Horowitz’s weblog, Elatable, Feb. 17, 2006, “Creators, Synthesizers, and Consumers”
#4b. How to Encourage Participation ,[object Object],[object Object],[object Object],[object Object],[object Object],Source: Using social psychology to motivate contributions to online communities, Ling et al. 2005
#5. Provide Scent of Others in the System ,[object Object],[object Object],[object Object],[object Object],[object Object],What people are digging right now!
#6. And yet, Moments of Independence ,[object Object],[object Object],[object Object],[object Object]
#7. Enable Serendipity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
#8. Allow for alternative viewpoints & perspectives ,[object Object],[object Object],[object Object],[object Object],[object Object]
#9. Keep input simple. Solve problems with good findability ,[object Object],[object Object],[object Object],[object Object]
#9a. User Experience for Faceted Browse Interfaces ,[object Object],[object Object],[object Object],[object Object],Like driving a car…
#9b. User Experience with Recommender Systems ,[object Object],[object Object],[object Object],Like riding a roller coaster…
User Experience with Browsing Tagging Systems ,[object Object],[object Object],[object Object],[object Object],[object Object],Like a hike in the woods
You can do all three with tags ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Parting thoughts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]

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