The document summarizes key social media trends for 2014 according to Rasmus Fisker, Head of Social. The 5 trends discussed are:
1. Socializing business - businesses should consider how their brand engages in the collaborative economy and how their products can be recommended or sold via social media.
2. Content first - focus on creating high-quality content before considering which platforms to distribute it on.
3. Pay to play - organic reach on platforms like Facebook is decreasing, so native advertising and paying to promote content may be necessary. Consider the performance of ads and tailor strategies.
4. Secrecy - anonymity and user privacy are increasingly important issues as big data grows. Give users
9. DO
DONT
SOCIALIZING BUSINESS
OVERVEJ HVORDAN DIT
BRAND INDGÅR I THE
COLLABORATIVE ECONOMY
GÅ I PANIK
TÆNK OVER HVORDAN DIT
PRODUKT KAN ANBEFALES
ELLER SÆLGES ETC. VIA
SOCIAL MEDIA
16. DO
CONTENT FIRST
FØRST INDHOLD SÅ PLATFORM
GØR SOM DU PLEJER
MINDRE COMMUNITIES, MERE
ENGAGEMENT, MERE REACH
PUT ALLE DINE ÆG
I ÉN KURV
IDENTIFICER INFLUENTER
BRUG SOCIAL SOM
DISTRIBUTIONSKANAL
DON’T
22. DO
PAY TO PLAY
DON’T
TÆNK INDHOLD… OG
OVERVEJ ANNONCERING LIGE
BAGEFTER
FØLG PREFORMANCE PÅ
ANNONCER. ERFAR OG
TILPAS
UNDERSØG OM DER FINDES
RELEVANTE INDHOLDSUDBYDER IFT. NATIVE
ADVERTISING
TRO AT ALTING BLIVER
BEDRE
28. SECRECY
DO
DON’T
OVERVEJ HVILKE TYPER
DATA DU HAR BRUG FOR
OPRET BRANDPROFILER
PÅ WHISPER OG SECRET
GIV BRUGERNE MULIGHED
FOR AT DELTAGE, UDEN
NØDVENDIGS AT SKULLE
DELE SIG SELV
BLIV DATAGRÅDIG
35. DO
VIDEO GETTING BIGGER
DON’T
UDFORSK POTENTIALET
IGNORER UDVIKLINGEN
KOMBINER DEN GODE
HISTORIE MED HØJ REACH
LAV VIDEOER DER LIGESÅ
GODT KUNNE VÆRE ET
BILLEDE
BUNDLE PRODUKTION
36. OPSUMMERING
1. SOCIALIZING BUSINESS
2. CONTENT FIRST
3. PAY TO PLAY
4. SECRECY
5. VIDEO IS ONLY GETTING BIGGER
SPØRGSMÅL?
Twitter: @rasmusfisker #SMWtrends2014
37. Give me feedback now
1.
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3.
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