Social trends 2015 - Rasmus Fisker
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My view on some of the most important trends for brands on social in 2015
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Social trends 2015 - Rasmus Fisker
- 2. Rasmus Fisker Content & Strategy Director Twitter: @rasmusfisker E-mail: rasmus.fisker@mediacom.dk #SMWTRENDS2015
- 3. CONTENT IS KING, DISTRIBUTION IS QUEEN, AND SHE WEARS THE PANTS Jonathan Perelman, Buzzfeed 2015 is the year Instagram stops being a hobby Sheryl Sandberg, COO Facebook PREMISE
- 5. Facebook Atlas will be targeting people – not just data
- 6. CONTENT IS KING, DISTRIBUTION IS QUEEN, AND SHE WEARS THE PANTS Jonathan Perelman, Buzzfeed 2015 is the year Instagram stops being a hobby Sheryl Sandberg, COO Facebook
- 8. CONTENT IS KING, DISTRIBUTION IS QUEEN, AND SHE WEARS THE PANTS Jonathan Perelman, Buzzfeed 2015 is the year Instagram stops being a hobby Sheryl Sandberg, COO Facebook Facebook ads are slow bleeding the community Location based advertising
- 9. CONTENT IS KING, DISTRIBUTION IS QUEEN, AND SHE WEARS THE PANTS Jonathan Perelman, Buzzfeed 2015 is the year Instagram stops being a hobby Sheryl Sandberg, COO Facebook Are paid ads slow bleeding the community?
- 10. Social medias will try to counter react
- 11. CONTENT IS KING, DISTRIBUTION IS QUEEN, AND SHE WEARS THE PANTS Jonathan Perelman, Buzzfeed 2015 is the year Instagram stops being a hobby Sheryl Sandberg, COO Facebook Facebook ads are slow bleeding the community Location based advertising Native advertsing
- 12. FEWER, BIGGER, BETTER UPDATES PREPARE FOR YOUR CROSS DEVICE STRATEGY FIND NATIVE ADVERTISING PARTNERS POST, AND THEN CHECK BACK A WEEK LATER TRUST THAT YOUR CURRENT COMMUNITY WILL BE AROUND FOREVER DON’T THINK BUY BUTTONS IS THE ANSWER TO SOCIAL ROI DO DON’T
- 13. PRIVACY
- 14. Anonymous content sharing though location
- 15. Seriously… You are telling us that teenagers are all about privacy?
- 16. We are moving communication out of the feeds and into private areas
- 18. If you are not paying for the product, you are the product
- 19. CREATE STUFF THAT PEOPLE CAN USE FOR CONVERSATIONS TRY TO CREATE VALUE FROM USER DATA ACCEPT USER RIGHT TO PRIVACY INSIST ON CONVERSATIONS ABOUT YOURSELF EXPLOIT DATA ONLY FOR YOUR OWN WINS THINK THAT USER DATA WILL BE FREE FOREVER DO DON’T
- 20. VIDEO
- 23. Mobile video
- 25. IF YOU ARE NOT ALREADY THINKING VIDEO – START NOW CHOSE MEDIA WISELY DEPENDING ON YOUR KPI FOCUS ON MOBILE VIDEO INSIST ON COMMUNICATION THROUGH TEXT THINK THAT GOOGLE AND TWITTER WON’T STRIKE BACK THINK THAT THE PERFECT DIGITAL VIDEO IS 2 MINUTES LONG DO DON’T
- 27. Simplification
- 28. Fragmented use of platforms
- 31. Influencers will be key in creating and distributing content
- 32. Better foundation for working with influencers
- 33. FOCUS ON YOUR OWNED MEDIA CREATE A CONTENT STRATEGY THAT CAN BE DISTRIBUTED ACROSS SOCIAL MEDIA PLATFORMS ASK YOURSELF WHICH INTEREST BASED NETWORKS ARE RELEVANT FOR YOUR BRAND USE ONE PLATFORM AS YOUR DIGITAL HOME FACEBOOK APPS – THOSE DAYS ARE GONE BE PLATFORM RELIGIOUS DO DON’T
- 34. Your social network wants to be your wallet We want to search other places than Goggle. Who will grab the opportunity? Sharing economy Emoji – the new alphabet? Leftovers
- 35. 1. Paid Social is exploding 2. Privacy is on everyone's mind 3. Video is the key battleground right now 4. Social media and user journeys are being fragmented SUMMARY #SMWTRENDS2015@rasmusfisker