My view on some of the most important trends for brands on social in 2017

1. Social Trends
2017

3. CONTENT IS KING,
DISTRIBUTION IS QUEEN,
AND SHE WEARS THE PANTS
Jonathan Perelman,
Buzzfeed
2015 is the year Instagram
stops being a hobby
Sheryl Sandberg,
COO Facebook
PRÆMIS

4. Rasmus Fisker
Content & Strategy Director
Twitter:
@rasmusfisker
LinkedIn:
Rasmus Fisker
E-mail:
rasmus.fisker@mediacom.dk

5. #SMWtrends2017

6. PLATFORM STATUS

9. FEW LEADERS
– SEVERAL NICHE PLATFORMS

10. TWITTER TROUBLE

11. 1. MESSAGING

12. DARK SOCIAL
DARK SOCIAL

13. DARK SOCIALCircles of privacy

14. SENSITIVE BUT CAN
BE DISCUSSED IN
PUBLIC
(GREY)
MAINSTREAM
ACCEPTABLE TOPICS
(LIGHT/
BROADCAST)
SENSITIVE TOPICS IN
CLOSED
DISCUSSIONS
(DARK)
STANDARD TOPICS
BUT WOULD RATHER
BE KEPT PERSONAL
(GREY)
OPEN
SAFE
INTERESTS
PERSONAL
SENSITIVE
INTERESTS

15. CONVERSATIONAL
MARKETING

16. CHAT BOTS

18. Sponsored messages

19. Meassinging utilities

20. 1. Send money to friends
2. Order a taxi
3. Pay for purchases
4. Renew your passport
5. Book medical appointments
6. Order take away
7. Read news
8. Donate to charity
9. Pay fines
10.Play games
Things you can do in WeChat today

21. CONVERSATION FEED NEWS FEED

22. ECHOHOME

23. TAG DE FØRSTE SKRIDT I CONVERSATIONAL
MARKETING
MULIGHED FOR FIRSTMOVERS PÅ CHATBOTS
BEHOVSROBOTTER
TRO AT DINE FEED-AKTIVITETER VIL VÆRE
NOK PÅ DEN LANGE BANE
KUNDESERVICE ROBOTTER
DO DON’T

24. 2. PAID SOCIAL IS (STILL) EXPLODING

25. The jungle of formats

26. FACEBOOK IS CREATING BETTER DATA

29. MID-ROLLS ON
FACEBOOK
...AND INSTAGRAM

30. Social Commerce

31. Pinterest Buy It

32. EMAIL RENAISSANCE

33. FÅ STYR PÅ DIN DATAOPSAMLING
TAG DINE PRODUKTER
FOKUSER DINE AKTIVITER OG PRODUCER
PLATFORM SPECIFIKT INFHOLD
UNDERVURDER NYHEDSBREVET
VÆR FORSIGTIG MED AT TESTE NYE
FORMATER
DO DON’T

34. 3. INFLUENCER MARKETING IS
GETTING SERIOUS

35. MICRO INFLUENCERS

36. Rising power of the middle
Celebrities
Mega influencers
Macro influencers
Micro influencers

38. More networks and more tech

40. FROM INFLUENCER REACH TO BRAND BUSINESS

41. RESEARCH BETALER SIG – BÅDE IFT. PRIS OG
KVALITET
FOKUSER PÅ MATCH ML. BRAND OG
INFLUENCER
1-TO-1 MASS PLANLÆGNING
TAG DEN FØRSTE PRIS DIT BRAND BLIVER
TILBUDT
PRIS OG REACH ER DET VIGTIGSTE
UNDERESTIMIER TIDSINVESTERING
DO DON’T

42. 4. IMMERSIVE CONTENT

43. VIDEO
360
PICTURE
TEXT

44. VIRTUAL REALITY

47. SOCIAL HARDWARE
GENERATION 1

48. AFVENT UDVIKLINGEN, MEN HOLD DIG KLAR
OVERVEJ OM DIT BRAND KAN FORTÆLLE
HISTORIER VIA NYE FORMATER
KØB DIG FATTIG I VR UDSTYR
LAV VIDEOER OM TIL VR FORMATER
DO DON’T

49. 5. SOCIAL IS CHANGING THE WAY WE
WATCH TV

50. ”Authentic” content

51. INSTAGRAM LIVE

52. SOCIAL TV

53. FACEBOOK TV APP

54. Youtube TV

55. SOCIAL TV

56. FROM SOCIAL TO MEDIA

57. EKSPERIMENTER MED LIVE
UDNYT DE ORGANISKE EFFEKTER
OVERVEJ MULIGHEDEN FOR AT PUBLISERE ET
”TV PROGRAM”
ALT SKAL VÆRE LIVE
UNDERVURDER: IDE, UDFØRELSE OG
KONTINUITET
DO DON’T

58. Leftovers
NICHE CONTENT
#JOMO
PROFESSIONAL NETWORKS

59. TRENDS 2017
1. MESSAGING
2. PAID SOCIAL IS (STILL) EXPLODING
3. INFLUENCER MARKETING IS GETTING SERIOUS
4. IMMERSIVE CONTENT
5. CHANGING THE WAY WE WATCH TV
Questions?
@rasmusfisker
rasmus.fisker@mediacom.dk