Slides from my talk at the Dutch TYPO3 conference in 2014. http://www.typo3congres.nl/index.php?id=123

1. BUILD DIGITAL
RELATIONSHIPS
WITH TYPO3
NEOS

5. WHO’S DAT
MONKEY
LOVER?!

6. UX LEAD OF
NEOS

7. CREATIVE
LEAD &
PARTNER
AT MOC

8. 6 X 250 =
GIMME A
MINUTE!

9. REST?

10. JSON?

11. NEOS
UX &
DESIGN &
RESEARCH

18. WHAT DOES IT
TAKE TO BUILD A
DIGITAL
RELATIONSHIP?

19. WHAT DOES IT
TAKE TO BUILD A
DIGITAL
RELATIONSHIP?
= RELEVANCE

20. WE ALL
SUCK AT
RELEVANCE

22. GET
CLOSER
TO STAY
RELEVANT

23. “EVERY TIME
WE FAIL TO
UNDERSTAND
OUR USERS, WE
PUSH THEM IN
THE DIRECTION OF
OUR
COMPETITORS”

24. STATUS
OF DIGITAL
RELEVANCE

37. BECOMING
RELEVANT

38. 3 STEPS
TO
RELEVANCE

39. 1
PLAN THE
RELATION-SHIP

40. 2
EMBRACE
CXM

41. 3
MAKE
NEOS FIT IN

42. 3 STEPS
1. PLAN THE
RELATIONSHIP
3. EMBRACE CXM
5. MAKE NEOS FIT IN

43. 1
PLAN THE
RELATION
SHIP

44. 2
EMBRACE
CXM

45. Customer Experience
Management is
how customers perceive the
totality of their interactions
with a company or brand
digitalclaritygroup.com

47. “YOU CANNOT
OPERATIONALIZE
OMNI-PRESENT,
GOOD CUSTOMER
EXPERIENCES
THROUGH SILOS”

49. WCM IS A
(SMALL)
PART OF
CXM

50. https://www.youtube.com/watch?v=fgdz1UCamTY
http://karenmcgrane.com/2012/09/04/adapting-ourselves-to-adaptive-content-video-slides-and-transcript-oh-my/
http://www.slideee.com/slide/copeing-mechanisms-the-peril-and-promise-of-create-once-publish-everywhere

51. Tim Walters @ Magnolia Conference - https://www.youtube.com/watch?v=fgdz1UCamTY

52. PERSONAL
IS
RELEVANT

53. WHAT IS PERSONALIZATION?

54. “PERSONALIZATION
INVOLVES USING
TECHNOLOGY TO
ACCOMMODATE THE
DIFFERENCES
BETWEEN
INDIVIDUALS”

55. MANUALLY
CONSTRUCTED
»
SEGMENTS

56. MACHINE-AUTOMATED

57. 3
MAKE
NEOS FIT IN

59. ANY KIND
OF
CONTENT

60. STRUCTURE

61. http://www.venstre.dk

62. DIMENSIONS

65. PREVIEW

70. CONTENT
FROM
MANY
SOURCES

71. http://www.venstre.dk

74. ANY KIND OF CONTENT
CONTENT DIMENSIONS
STRUCTURED CONTENT
PREVIEW
MANY SOURCES

75. 2.0

76. CENTRAL CONTENT HUB
+
SOLID BRIDGES BETWEEN
STRATEGY AND EXECUTION
+
BETTER CONTENT
ORCHESTRATION
+
PERSONALIZATION
=
RELEVANCE

77. NOT
WEB-CENTRIC

78. NOT
PAGE-CENTRIC

79. INSIGHTS
TO THE
AUTHOR

80. STRATEGY
BRIEFS FOR
ORCHE-STRATORS

81. COMBI-NATORY
LOGIC

82. PERSON-ALIZATION

84. RASMUSSKJOLDAN.COM
@RASMUSSKJOLDAN
RASMUS@TYPO3.ORG
MOC.NET