Presentation from the biggest Slovenian marketing conference, 22nd of May, 2013.

1. Technology and web as new
core of marketing and business
Slovenian marketing conference,
Portorož, May 22nd 2013.
Ratko Božović – User acquisition manager

2. Nordeus - Global gaming company
• Founded in 2009 in Belgrade, Serbia
• Talented and growing team: 100+ employees
• Internationally recognized as one of the most successful
& innovating gaming companies globally
Dublin office
San Francisco
office
HQ – Belgrade

3. Our game:
Top Eleven – Be a Football Manager
•
#1 online sports game in the
world!
•
Launched in May 2010
•
Available on multiple platforms
(iOS, Android, PC)
•
Free to play
•
Global reach - played in 180+
countries worldwide
•
Localized in 38 languages
•
Reached top 5 rank on top
grossing charts on the Apple
appstore in 94 countries

4. •
Over 40 million
player registrations
10-May-13
10-Apr-13
10-Mar-13
10-Feb-13
10-Jan-13
10-Dec-12
10-Nov-12
10-Oct-12
10-Sep-12
10-Aug-12
10-Jul-12
10-Jun-12
10-May-12
10-Apr-12
10-Mar-12
10-Feb-12
10-Jan-12
10-Dec-11
10-Nov-11
10-Oct-11
10-Sep-11
10-Aug-11
10-Jul-11
10-Jun-11
10-May-11
10-Apr-11
10-Mar-11
10-Feb-11
10-Jan-11
10-Dec-10
10-Nov-10
10-Oct-10
10-Sep-10
4.5M DAU / 11M
MAU = 40%
10-Jul-10
•
Over 11 million
monthly active
users
10-Aug-10
•
Over 4.5 million
users play the
game every day!
10-Jun-10
•
10-May-10
Top Eleven – Growing number of users
Daily Active Users
5,000,000
4,500,000
4,000,000
3,500,000
3,000,000
2,500,000
2,000,000
1,500,000
1,000,000
500,000
0

5. Some of our business partners:

6. Embracing the power of new
technology

7. Data driven organisation

8. Three key challenges when using the data
• Figuring out what data we actually want to
use.
• Finding and training the people that will get
the data and analyze it
• Taking those insights and change the
business decisions.

9. Customer flow in the gaming industry:
Acqusition → Retention → Monetization

10. Some of the things that we learned along the way

11. Test everything.

12. There’s no such
thing as the
perfect metrics.

13. Importance
of the
proactive
approach.

14. Turn data into positive change.

15. The cost of misunderstanding the
data can be very high.

16. Quality is never an accident.

17. If you fail,
make it a smart failure.

18. The reality is complex, but the desire is simple:
create outstanding customer experience

19. Thank you for your attention.
ratkob@nordeus.com