2. INTRODUCTION
Established by Acharya Balkrishna in 2006
Founder - Yogrishi Ramdev Baba
Headquarter – Haridwar (UK), and manufacturing unit in
Nepal
Director – Swami Muktananda
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3. PATANJALI AYURVEDA LTD
It’s a FMCG ,Health care product.
Manufacturing division has over 300 medicines.
Patanjali Ayurveda has annual turnover of around
Rs.3000 cr.
Started by manufacturing medicinal product & gradually
expanded their product from medicine to food items,
cosmetics.
Giving tough competition to foreign companies, all
products are 10-40% cheaper.
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4. BRAND PATANJALI
What is brand?
Value and loyalty
Brand ambassador
The Paisa Vasool Factor
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5. COMPONENTS OF PATANJALI BRAND
Purpose : Chemical free world
Emotional: Showing care for you
Loyal employees: most of the employees from
manufactures to retailers are volunteers so they serve
their customers with respect and loyal to them
Competitive: Price sensitive and cheaper products
Accessible: Shops are everywhere
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6. PATANJALI KESH KANTHI REETHA
Ingredients
Price
Shelf life
First experience
Result
Trustful
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8. ONLINE BRAND MARKETING
http://www.patanjaliayurved.net/
For Patanjali Product Shop Online
http://www.patanjaliayurved.org/
For company related info
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9. ROAD MAP AHEAD OF PATANJALI
Patanjali shops in Bangkok, Jakarta or Singapore
Deal signed with DRDO
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