Explains the marketing Basics that should be kept in mind while foraying into in an unknown region on the globe for business opportunities.

1. Marketing Plan for South Korea

2. AGENDA

3. COUNTRY PROFILE

4. DOING BUSINESS IN SOUTH KOREA

5. INTRODUCING AYURVEDA IN SOUTH KOREA…

6. WHY AYURVEDA???

7. DEMOGRAPHIC TRENDS IN SOUTH KOREA

8. HIMALAYA’S VENTURE INTO SOUTH KOREA…

10. Focus : Developing safe, natural and innovative remedies that have been endorsed by over 2,50,000 doctors around the globe and consumers in over 73 countries

12. MARKET RESEARCH

13. PRODUCT

14. PRODUCT LINES

15. PRODUCT LINES

16. PACKAGING VARIANTS

17. COMPETITION OVERVIEW

18. COMPETITION OVERVIEW

19. PRICING

20. PRICING STRATEGY Figure within the top 10 units produced but 28th in terms of rupee turnover

21. PRODUCT POSITIONING

22. BRANDING

23. PROMOTION

24. PROMOTION

25. PROMOTION

26. DISTRIBUTION

27. GLOBAL GIANTS IN KOREAN ARENA…

28. FAILED!!!

29. KEY TAKEAWAYS

30. TARGET MARKET

31. Almost half the South Korean population resides within a 25-mile radius of Seoul

32. DISTRIBUTIONSTRATEGY..

33. DISTRIBUTION STRATEGY

34. DISTRIBUTION STRATEGY

35. QUERIES???

36. THANK YOU!!!