2. DIFFERENT
PRODUCTS
REQUIRE
DIFFERENT
KIND OF
MARKETING!

3. WHAT
ARE WE
GOING
TO TALK
ABOUT?
• Benefits of Digital Marketing
• Different Media Mix Of Digital Marketing
• Which one is right for you
• Few Suggestions before you start

4. Benefits of Digital Marketing vs Traditional Marketing
Level Playing
Field
Any business can compete with any competitor regardless of
size with a solid digital marketing strategy.
Reduced
Cost
Your business can develop its online marketing strategy for
very little cost & can potentially replace costly ad channels.
Simple To
Measure
Unlike traditional methods you can see in real time what is
or is not working for your business online
Real Time
Results
You don’t have to wait weeks for a boost to your business like
you would have to waiting for a fax or form to be returned.

5. Benefits of Digital Marketing vs Traditional Marketing
Refinement Of
Your Strategy
Basically anything that you capture in your customer journey
can be reported on and honed for greater success
Brand
Development
A well maintained website with quality content targeting can
provide significant value and lead generation opportunities.
Far Greater
Exposure
Greater
Engagement
Business can be seen anywhere from one marketing campaign,
cost to do this using traditional methods would be
considerable.
You can encourage your prospects, clients and followers to take
action, visit your website, read about your products, etc.

6. Different Media Mix Of Digital Marketing

7. Different Media Mix Of Digital Marketing
SEO & Content
Marketing
Social Media
Marketing
Search Engine
Marketing
Email
MarketingBetter visibility
in Google and
other search
engines provide
organic traffic to
websites.
Targeted
towards user
who is searching
for what the
company
provides.
Focused on
building brand
awareness,
word of mouth
and driving
engagements.
Lets you target
your users for
product sales,
repeated sales,
up-sells and
cross-sells.

8. Search Engine Optimization & Content Marketing
SEO & Content
Marketing
 Search Engine Optimization relates to optimizing the
website for Google, Bing and other search engines.
 Hardly anybody visits second page, so it becomes really
important to optimize and rank for the top positions.
 Coming to page 1 should be the goal.
 Content Marketing is the most important tool for
optimizing the website for Search Engines.
 Informative Content + Authentic Content + Nicely
Presented Content = Higher SEO

9. Search Engine Marketing
Search Engine
Marketing
 PPC is effective, no matter the type of business. The key
is to develop ads that will appear to consumers when
they are searching for buying air coolers.
 Product listing and remarketing are highly effective for
getting new visitors on the site.
 If the pay per click is targeted to correct market
segments in the right manner, higher return on
investment can be expected.
 PPC -> New Leads -> Higher Profits

10. Social Media Marketing
Social Media
Marketing
 Facebook, Twitter, LinkedIn, Quora, Pinterest, Instagram-
So many social media networks for all different types of
users.
 For creating brand awareness and building credibility,
Social media is the tool.
 Social signals generated from social media optimization
impacts the SEO too.
 Word of mouth marketing is still the best marketing & in
this digital age, social media= word of mouth marketing.

11. Email Marketing
Email
Marketing
 Email marketing solves all the inherent problems of non-
targeted marketing.
 With each email sent, consumers are exposed to your
business and your brand.
 Perhaps the most appealing advantage of email
marketing is the return on investment.
 Thankyou email, we miss you email, abandoned cart
email etc. are the feel good email campaigns which work
wonders for ecommerce businesses.

12. And The Study Shows That…

13. Before You Start… Choose The Right One!
 Start with your website goals and
how to create value for your
customers.
 Research your online marketplace to
define the most appropriate
marketing mix for your digital
strategy.
 Integrate web analytics, online and
offline conversion tracking and
optimization so that campaign
performance can be tracked and
optimized.
 Implement the tactics that fit your
goals best. Be flexible. Be agile!

14. Tell Your Stories The Right Way!

15. Because Speed Is The Need Of The Hour
You know you're going fast enough if
there's a low-level discomfort, people
feeling stretched. But if you're going too
fast, you'll see it on their faces, and
that's important to spot too.

16. What You Have Always Wondered?
Time For Some Questions And Their Answers!