Unnatural Links, Google Penalties, Prevention & Recoveries in 2014 Important concepts: Natural vs Unnatural Links 27 Types of Unnatural LInk Building Techniques & Strategies 1. Link for Link 2. Money for Links 3. Goods or Services for Links 4. Guest Posting 5. Automatically Generated Links 6. Widget Links 7. Advertorials 8. Text Advertisements that pass PageRank 9. Articles & Commercial Anchor Text 10. Web-Directory Links 11. Footer links 12. Sitewide links 13. Blogroll links 14. Forum & Blog Comments 15. 100% Do-Follow Links 16. Anchor Text Over-optimization 17. Geographically Irrelevant Links 18. Contextually Irrelevant Links 19. Link Velocity Spikes 20. Article Directories 21. Link Networks 22. Press Releases 23. Bookmark Sites 24. Resource Pages 25. Sites that Sell Links 26. Social Profile Links Halifax Google Penalty Case Study Lastminute.com Negative SEO Case Study Google Manual Penalties Google Algorithmic Penalties Google Penalty Prevention Techniques Google Recovery and Dilution Techniques

1. Razvan Gavrilas
Be-Wizard – Rimini
March 2014
UNNATURAL LINKS
& PENALTIES
cognitiveSEO

2. cognitiveSEO
WHO AM I?
IT
Marketer
SEO Geek
cognitiveSEO Founder

3. Natural Link
Unnatural Link
cognitiveSEO

4. 27 unLINKs
cognitiveSEO

5. cognitiveSEO
1. Link for Link

6. cognitiveSEO
2. Money for Links

7. cognitiveSEO
3. Goods/Services for Links

8. cognitiveSEO
4. Guest Posting

9. cognitiveSEO
5. Automatically Generated Links

10. cognitiveSEO
6. Widget Links

11. cognitiveSEO
7. Advertorials

12. cognitiveSEO
8. Text Advertisements

13. cognitiveSEO
9. Articles & Commercial Anchor Text

14. cognitiveSEO
10. Web-directory Links

15. cognitiveSEO
11. Footer Links

16. cognitiveSEO
12. Sitewide Links

17. cognitiveSEO
13. Blogroll Links

18. cognitiveSEO
14. Forum & Blog Comments

19. cognitiveSEO
15. 100% Do-follow Links

20. cognitiveSEO
16. Anchor Text Over-Optimization

21. cognitiveSEO
17. Geographically Irrelevant Links

22. cognitiveSEO
18. Contextually Irrelevant Links

23. cognitiveSEO
19. Link Velocity Spikes

24. cognitiveSEO
20. Article Directories
Last night I wrote
100 articles
Good Job!
My SEO
Padawan

25. cognitiveSEO
21. Link networks
Last night I wrote
100 articles

26. cognitiveSEO
22. Press Releases

27. cognitiveSEO
23. Bookmark Sites

28. cognitiveSEO
24. Resource Pages

29. cognitiveSEO
25. Sites that Sell Links

30. cognitiveSEO
26. Social Profile Links

31. cognitiveSEO
27. Any Link

32. cognitiveSEO

33. cognitiveSEO
How to Spot a Penalty?

34. cognitiveSEO

35. cognitiveSEO
How did everything begin?

36. cognitiveSEO
Link Profile

37. cognitiveSEO
Shady No. 1- Web-directory Links

38. cognitiveSEO
Shady No. 2 - Easily Pattern-able Links

39. cognitiveSEO
Shady No. 3 - Advertorials

40. cognitiveSEO

41. cognitiveSEO
The Drop

42. cognitiveSEO
How to Spot Negative SEO?

43. cognitiveSEO
How to Spot Negative SEO?

44. cognitiveSEO
Brand vs Commercial Anchor Text

45. cognitiveSEO
Link Profile

46. cognitiveSEO
Unnatural Links

47. cognitiveSEO

48. cognitiveSEO
Drop Analysis

49. cognitiveSEO
and … BOOM 2 Day Recovery!

50. cognitiveSEO

51. cognitiveSEO
Analyze

52. cognitiveSEO
GWT

53. cognitiveSEO
M is for Misleading!

54. cognitiveSEO

55. cognitiveSEO
Step No. 1 – Prevent by Analysis

56. cognitiveSEO
Step No. 2 – Prevent by Continuous Tracking

57. cognitiveSEO
Step No. 3 – Prevent by Instant E-mail Alerting

58. cognitiveSEO

59. cognitiveSEO
Disavow

60. cognitiveSEO
Dilute

61. cognitiveSEO.com
@cognitiveSEO
facebook.com/cognitiveSEO
THANK YOU
razvan.gavrilas@cognitiveSEO.com
cognitiveSEO